Notice (8): Undefined variable: file [APP/View/Elements/side_bar.ctp, line 60]
Code Context
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			'id' => '3905',
			'article_category_id' => '1',
			'title' => 'Jagdamba Cement to Conclude Home Insurance Campaign',
			'sub_title' => '',
			'summary' => 'July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. ',
			'content' => '<p>July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. Under this campaign, the company provided facility of insurance to their customers for upto Rs 15 million on the purchase of any of its cement products.</p>

<p>According to Jagdamba, it will no longer issue any more coupons and the company will not be viable for claims for insurance made after the given date. However, the coupons that have already been distributed will still be valid until the end of Asadh next year and customers can insure their house until that timeframe.</p>

<p>&ldquo;With the purpose of educating the public about the importance of a strong and safe home, Jagdamba Cement has been organizing programs like Jagdamba Jagaran, Jagdamba Prayog Bidhi and Jagdamba Bishesh,&rdquo; says the company in a press statement.</p>

<p>Jagdamba Cement also expressed its gratitude towards all customers, dealers and well-wishers on helping them make this campaign a resounding success.&nbsp;</p>
',
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			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3738',
			'image' => '20160705120211_jc insurance mnemonic.jpg',
			'article_date' => '2016-07-05 00:00:00',
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			'id' => '3904',
			'article_category_id' => '1',
			'title' => 'Reliable Devt Bank to Distribute 10% Bonus Share',
			'sub_title' => '',
			'summary' => 'July 5: The 10th annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. ',
			'content' => '<p style="text-align: justify;">July 5: The 10<sup>th</sup> annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. The AGM held under chairmanship of bank director Radheshyam Agrawal has endorsed the proposal of issuing 1:1 right shares after bonus share distribution.</p>

<p style="text-align: justify;">The meeting informed that the bank will soon start branch in Dumre of Tanahun within Mid-July. The bank is also preparing to launch Reliable Capital as its subsidiary company. Presently, the bank has deposit collection of Rs 8.12 billion and loan of Rs 6.58 billion.&nbsp;</p>
',
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			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3737',
			'image' => '20160705114951_relaibale.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
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			'id' => '3903',
			'article_category_id' => '1',
			'title' => 'Purbanchal University Education Fair 2016 Concluded',
			'sub_title' => '',
			'summary' => 'July 5: 'Purbanchal University Education Fair 2016' which was held from Friday, July 1 concluded on Sunday, July 3.',
			'content' => '<p style="text-align: justify;">July 5: &#39;Purbanchal University Education Fair 2016&#39; which was held from Friday, July 1 concluded on Sunday, July 3. According to an organiser, more than 15,000 students visited the fair organised in the capital by Purbanchal University College Association. The fair was participated by 43 colleges affiliated from Purbanchal University providing top courses like Engineering, General Science, Health Science, Management, Fashion Designing, Bio-Medical Engineering, Agricultural Vetenary, Computer Science and Mass Communication. The fair included programs such as fashion show, food stall and blood donation.&nbsp;</p>
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			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3736',
			'image' => '20160705113451_purbanchal.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
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			'id' => '3902',
			'article_category_id' => '1',
			'title' => 'Siddhartha Bank retains Bhandari as CEO',
			'sub_title' => '',
			'summary' => 'July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank. ',
			'content' => '<p>July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank.&nbsp;</p>
',
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			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3735',
			'image' => '20160705112332_siddhartha.jpg',
			'article_date' => '2016-07-05 00:00:00',
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			'id' => '3901',
			'article_category_id' => '1',
			'title' => 'SBI Bank Elects Krishna Prasad Acharya as Chairman',
			'sub_title' => '',
			'summary' => 'July 5: The 394th board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3.',
			'content' => '<p>July 5: The 394<sup>th</sup> board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3. Issuing a press statement, the bank informs that Acharya has replaced Hasana Sharma after she retired from EPF service a couple of months before. Acharya is the Administrator and CEO of Employees Provident Fund (EPF).&nbsp;&nbsp;</p>
',
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			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3734',
			'image' => '20160705111348_sbi Krishna Pd Acharya.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
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			'id' => '3900',
			'article_category_id' => '1',
			'title' => 'Remit Agreement between HBL And Tranglo Sdn Bhd',
			'sub_title' => '',
			'summary' => 'July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia’s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4.  Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.',
			'content' => '<p style="text-align:justify">July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia&rsquo;s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4. &nbsp;Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.</p>

<p style="text-align:justify">Issuing a press statement, it has been informed that the agreement will benefit Nepalese working abroad as they will have more options for sending funds home to friends and family in Nepal. &ldquo;The partnership represents Tranglo&rsquo;s maiden foray in Nepal&rsquo;s remittance Market and with Nepal secured, Tranglo has now a total remittance payout network to 10 countries which includes, Indonesia, Philippines, Bangladesh, India, China, Sri Lanka amongst others,&rdquo; reads the statement.</p>

<p style="text-align:justify">Currently, HBL has 42 branches and 83 ATM booths at present across the country. HBL has its own remittance product, HimalRemit for inward remittance payment and domestic money transfer. HimalRemit has more than 7,500 payment locations all across the country and more than 90 correspondent partners all over the world.&nbsp;</p>
',
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			'modified' => '2016-07-05',
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			'description' => '',
			'sortorder' => '3733',
			'image' => '20160705105454_HBL.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
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			'id' => '3899',
			'article_category_id' => '1',
			'title' => 'LG Grand Cake Cutting Ceremony ',
			'sub_title' => '',
			'summary' => 'July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4.',
			'content' => '<p>July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4. &nbsp;The Grand Cake cutting ceremony was held in the presence of LG Singapore delegates at LG Shoppe at Minbhawan. The visit delegates were in the town to see the increasing market dynamics of LG Smart TV coinciding with Celebrating 50 Years of LG TVs.</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3732',
			'image' => '20160705103942_lg.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
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		'Article' => array(
			'id' => '3898',
			'article_category_id' => '1',
			'title' => 'Govt Preparing Strategy to Control Plastic Bags Use',
			'sub_title' => '',
			'summary' => 'July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.',
			'content' => '<p style="text-align: justify;">July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.</p>

<p style="text-align: justify;">Organising a press conference on the occassion of International Plastic Bag&nbsp; Free Day on Sunday, July 3, MoPE Seceretary Dr Bishwonath Oli, said that the Environment Department is doing homework to make necessary strategies for the purpose. He added, &quot; Due to the lack of strong policy decision, attempts to ban the use of plastic bags were not successful. This time the government has stressed to control the use of plastic bags even in the budget.&quot; According to him, &nbsp;interminesterial collaboration is essential for the implementation of the strategy.</p>

<p style="text-align: justify;">&nbsp;However, plastic produces have been strongly objecting the government&#39;s action to restrict the production and use of plastic bags. Santosh Kumar Sedai, General Seceretary of Nepal Plastic Manufacturers&#39; Association said that the decision discourages industrialiasts and entrepreneurs of the country. &quot; The sector having more than Rs five billion in investment is endangered by the government&#39;s action,&quot; he mentioned. &nbsp;</p>

<p style="text-align: justify;">As per the Association, there are around 200 plastic industries in the country employing more than 10,000 people. Sedai claimed that the decision has came under the pressure of NGOs and INGOs. The Association blamed that the government has been irresponsible in its actions to ban plastic business rather than effectively implementing garbage management.</p>

<p style="text-align: justify;">According to Sedai, all types of plastic are not harmful for human health and environment. He said, &quot; The Assocation is ready to re-cycle used plastics.&quot; As per Sedai, producers are ready to produce plastics of more than 20-30 microns, a standard set by the government. He said that it is not right for the government to influence plastic industries to substitute to alternative businessess. He said, &quot;It is impossible to attract people for other occupation who are working in plastic industries for so long.&quot;</p>

<p style="text-align: justify;">The Govt had tried to control the usage of plastic bags in recent years, though the decisions have not been implemented yet. The plastic bags having less than 20 micron are harmful for the health of human and environment as a whole. Citing the reason, the government tried to ban plastic bags in 2000/2001. Likewise, in 2012/2013 it attempted to control use of plastic bags in the Kathmandu Valley. Also, in 2015 the government tried to ban trade and use of plastic bags.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3731',
			'image' => '20160704012819_Plastic-Bag.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 8 => array(
		'Article' => array(
			'id' => '3897',
			'article_category_id' => '1',
			'title' => 'National Microfinance in 3rd Year           ',
			'sub_title' => '',
			'summary' => ' July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.',
			'content' => '<p style="text-align: justify;"><strong>&nbsp;</strong>July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.</p>

<p style="text-align: justify;">Speaking on the program, Ram Bahadur Yadav, COE of the Sanstha informed about the financial situations of the company. In its two years of operation, the company has provided the loan of Rs 850 million through its 24 branches in 24 districts. Similarly, the company has mobilised the saving of Rs 90 million during the same period.</p>

<p style="text-align: justify;">According to the company, it has set up the social security fund and started various remittance services for the benefits of its customers.</p>

<p style="text-align: justify;">Moreover, in a blood donation program&nbsp;organised by the company on the same occasion, 29 people including the&nbsp;bank staffs, government officers and social workers donated the blood.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3730',
			'image' => '20160704125835_national.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
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	(int) 9 => array(
		'Article' => array(
			'id' => '3896',
			'article_category_id' => '1',
			'title' => 'Norfrost Deep Freezer Launched in Market',
			'sub_title' => '',
			'summary' => 'July 4: Him Electronics, an umbrella corporation of Golchha Organisation,  has started trading and distribution of the British made deep freezer in the Nepali market. ',
			'content' => '<p>July 4:&nbsp;<span style="line-height:20.8px">Him Electronics, an</span><span style="line-height:1.6">&nbsp;umbrella corporation of Golchha Organisation, &nbsp;has started trading and distribution of the British made deep freezer in the Nepali market. Him Electronics has started distribution of</span><span style="line-height:20.8px">&nbsp;</span><span style="line-height:20.8px">Norfrost brand</span><span style="line-height:1.6">&nbsp;d</span><span style="line-height:1.6">eep f</span><span style="line-height:1.6">reezers in the market. Issuing a press statement, the company informed that the production of Norfrost Deep Freezer started in Britain four decades ago. According to the company, currently 100 liter, 175 liter and 215 Liter capacities of Deep Freezers are available in Nepali market.&nbsp;</span></p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3729',
			'image' => '20160704124908_freezer.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
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		'Article' => array(
			'id' => '3895',
			'article_category_id' => '1',
			'title' => 'NIBL Supports the Construction of ‘Pashupati Museum’',
			'sub_title' => '',
			'summary' => 'July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great bath house) and develop it as ‘Pashupati Museum’. ',
			'content' => '<p>July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great Bath House) and develop it as &lsquo;Pashupati Museum&rsquo;. &ldquo;The bank has signed an agreement with Pashupati Area Development Trust (PADT) under its &quot;People&#39;s involvement and Development&quot; program,&rdquo; informs the bank in a press statement. Jyoti Prakash Pandey, CEO of NIBL and &nbsp;Dr Govinda Tandan, Member Secretary of the Trust signed on this effect on behalf of respective institutions on July 3.</p>

<p>The southern and western sides of Mahasnan Ghar (The Great bath house) were damaged during the devastating earthquake of April 25 and May 12, 2015. According to the agreement, the reconstruction of the Mahasnan Ghar will be accomplished within a year and the development of the museum will come into operation within 3 years.</p>

<p>As per the agreement, NIBL will provide a financial aid of Rs 10 million per annum totaling Rs 30 million in 3 year&#39;s time. &ldquo;NIBL has been actively involved in resurrection and reconstruction of Pashupati area whereby they have reconstructed and maintained the area of Pashupati Aryaghat,&rdquo; informed the trust.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3728',
			'image' => '20160704113551_pashu.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
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		'Article' => array(
			'id' => '3894',
			'article_category_id' => '1',
			'title' => 'Domestic Airlines Reduce Fares',
			'sub_title' => '',
			'summary' => 'July 4:  The domestic airfares have been reduced along with the reduction in price of Aviation Turbine Fuel (ATF).',
			'content' => '<p>July 4: &nbsp;The domestic airfares have been reduced along with the reduction in the price of Aviation Turbine Fuel (ATF).<br />
<br />
A meeting of Airlines Operators Association of Nepal (AOAN), held on July 3, published a list of new domestic airfare to be implemented from July 4.<br />
<br />
According to AOAN, airfare to Simara - the nearest destination from Kathmandu - has been reduced by Rs 115, while airfare to Dhangadi - the farthest destination from the Kathmandu - has come down by Rs 385. Similarly, the cost of mountain flight has also reduced by Rs 375, informed AOAN issuing a press statement.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3727',
			'image' => '20160704111046_air fare.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
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	(int) 12 => array(
		'Article' => array(
			'id' => '3893',
			'article_category_id' => '1',
			'title' => 'Stakeholders Stress on Increasing Creativity Level in Nepali Advertisements',
			'sub_title' => '',
			'summary' => 'July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.',
			'content' => '<p>July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.</p>

<p>&ldquo;The use of creativity in Nepali advertisements is satisfactory. However, we should try to increase the level,&rdquo; said Shekhar Golchha, Vice-Chairman of Federation of Nepalese Chamber of Commerce and Industries (FNCCI) and Executive Director of Golchha Organisation. &ldquo;Since the beginning of commercial Nepali advertisements, creative use and developments are apparently good,&rdquo; he added.</p>

<p>In a question asked on budget allocation for creativity in the advertisements, he said &ldquo;Although there is no direct budget allocation for creativity, it is done indirectly.&rdquo; He opined &ldquo;As Nepali market lacks effective analysis, advertisements need to focus on advertisers and the market trends.&rdquo;</p>

<p>In the program, Navin Shrestha, CEO of Water Communication, urged agencies to concentrate their efforts to uplift the level of creativity. &ldquo;Nepali advertisement industry is still running in traditional pattern. Creativity in Nepali advertisement has not increased in the same proportion with the market size,&rdquo; said Shrestha. He stated that as creative advertisement helps to build the brands, advertisements should balance advertisers and market dimensions. &ldquo;Till now, we are calling creativity to the layout part only,&rdquo; he mentioned. Anil Baskota, Client Service Director of Thomson Nepal said that Nepali advertisement remained at bottom in terms of creativity. &ldquo;In terms of present worldwide trend, we are still in limited circle,&rdquo; Baskota said. He commented that Nepali advertisements lack creativity due to the reluctance of agencies to take risks with advertisers. However, he added that Nepal do not lack capable human resources for creativity.</p>

<p>Meanwhile, Lav Manandhar, Art Director of Prisma Ad opined creative practices in Nepali advertisement as satisfactory. Highlighting on the interdependence of advertisers and agencies, he said, &ldquo;Advertisers and agencies travel together. They need to move ahead together,&rdquo; adding, &ldquo;Advertisement presentations should be popular and understandable to all.&rdquo;&nbsp;</p>

<p>Likewise, Santosh Shrestha Chairman of Advertisement Association of Nepal (AAN) informed that the Association has started preparation for the 9<sup>th</sup> Crity Award. Meanwhile, Nirmal Raj Poudel, former Chairman of AAN said that creativity in Nepali advertisement is moving together with pace of the market. Similarly, Ranjit Acharya CEO of Prisma Advertisement said that all types of communication medium have their own effectiveness. &ldquo;Traditional medium need not be scared of their digital peers. However, the traditional media should be digitalised,&rdquo; he said. Likewise, Joydeb Chakravarty, Executive Director of Thomson Nepal stressed on the need of providing platform for new talents in the advertisement sector.</p>

<p>&ldquo;We should produce such advertisements that will generate awareness in the society and stays in the mind of viewers for long time,&rdquo; said Ujaya Shakya, Managing Director of Outreach Pvt Ltd. Pankaj Pradhan, Managing Director of Prismark Marketing Pvt Ltd opined that lot of work is needed in order to take Nepali advertisements to the international standard.</p>

<p>The program was participated by Banshidhar Mishra, Founder Chairman of AAN, Raj Kumar Bhattarai, Former Chairman, Rajendra Aryal CEO of Trikon Advertising, Rabindra Rijal of Key Advertising.&nbsp; Similarly, Sudip Thapa of NNS Pvt Ltd, Manish Adhikari of Mars Pvt Ltd, Sambhu Adhikari of Cosmos Pvt Ltd, Dharmendra Kaji Shrestha of Verities Consultant Network were also among the attendees. &nbsp;The event was marked by the participation of nearly 200 participants. New Business Age organised the program in association with AAN, Sunny Distillery and ABC Television.&nbsp;</p>
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			'id' => '3892',
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			'title' => 'Creativity in Nepali Advertisements',
			'sub_title' => 'Views of the participants of the interaction program',
			'summary' => 'July 3: Creativity in Nepali Advertisements; Views of the participants of the interaction program',
			'content' => '<p><img alt="" src="/userfiles/images/shekhar%20golchaa.jpg" style="height:362px; width:300px" /></p>

<p><strong>Shekhar &nbsp;Golchha,</strong></p>

<p><strong>Vice-Chairman, FNCCI</strong></p>

<p>I found the overall program to be a very good initiation. The open discussion helped to gain more information about the Nepali advertisement industry. Though, creativity is a long process and a subject of continuous developing, I believe that the level of creativity in advertisements increase if we continue to organise such programs.</p>

<p><img alt="" src="/userfiles/images/santosh%20shrestha.jpg" style="height:361px; width:300px" /></p>

<p><strong>Santosh Shrestha,</strong></p>

<p><strong>President, Advertising Association of Nepal (AAN)</strong></p>

<p>The Crity Awards was started from 2060 B.S. in order to increase the level of creativity in Nepali advertisement. We have formed a committee for this year&rsquo;s award ceremony. We are hopeful that New Business Age Second Cover Design Award provides support for the Crity Awards. We are producing advertisements that directly touch the heart and that can be felt by the consumers these days. Though we need to focus our efforts to raise the level of creativity in advertisements. &nbsp;&nbsp;</p>

<p><img alt="" src="/userfiles/images/joydev.jpg" style="height:362px; width:300px" /></p>

<p><strong>Joydeb Chakravarty,</strong></p>

<p><strong>Executive Director, Thompson Nepal</strong></p>

<p>It is commendable that New Business Age Group is supporting the agencies especially the creativity part. It encourages the advertisement agencies to do better. I thank New Business Age for organising such important event as no other publication or media company has done it before. We should never be satisfied as we have lot things to do. We need to do better.&nbsp;</p>

<p><img alt="" src="/userfiles/images/aashutosh.jpg" style="height:362px; width:300px" /></p>

<p><strong>Aayush Dhwaj Bista</strong></p>

<p><strong>Creative Director, Project A Pvt.Ltd.</strong></p>

<p>I found the program very motivating as it was based on the contemporary issues of Nepali advertisement industry. Though being a new company, we were able to achieve the third position in the competition. This award has strongly motivated us. I believe that it will be good if more other companies will be participated in upcoming programs.&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp; &nbsp;<img alt="" src="/userfiles/images/luv%20manandhar.jpg" style="height:362px; line-height:20.8px; width:300px" /></p>

<p>​<strong>Lava Manandhar</strong></p>

<p><strong>Art Director, Prisma Ad</strong></p>

<p>&quot; It&nbsp; is essential to understand the objectives of advertisements that we are doing. Till now we have been making advertisements that are understood by everyone. However, we are not able to foster higher level of creativity in Nepali advertisements compared to those produced abroad. This kind of program can enhance the hidden talents and creativity of many AD agencies who are unable to come ahead in the market.&quot;</p>

<p><img alt="" src="/userfiles/images/nabin%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Navin Shrestha</strong>,</p>

<p><strong>Managing Director,&nbsp;Water Communication</strong></p>

<p>&quot;The production of Nepali advertisements has spanned a period of two decades. Nevertheless, we lag far behind in advertisments compared to our neighboring countries. We are still giving priority to the layout part. It shows we are not serious enough to promote the products and brands. It needs to be understood that the creativity of advertisments should be liked by the general consumers and yield positive outputs to the products and brands. Though the Nepali advertisment market is growing, the level of creativity has not been developed as such. There should be creativity in both media and medium.&quot;</p>

<p><img alt="" src="/userfiles/images/ranjit%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Ranjit Acharya</strong></p>

<p><strong>CEO,&nbsp;Prisma Advertising</strong></p>

<p>&quot;The event organised by New Business Age Pvt. Ltd is very praiseworthy. We should be able to give output from the money of advertisors by being creative. Similarly, it is necessary to focus on the creativity as well as the motive of advertisments. The advertisment should be easily consumed by the target group. Nowadays, there has been rise in trend to advertise products and services on social media. However,&nbsp; effectiveness such types of advertisments has been questioned.</p>

<p>&nbsp;According to a reserach, viewers only remember the advertisments displayed on social media only for 40 seconds. Therefore, it is not enough to advertise &nbsp;only through digital media.&quot;</p>

<p><img alt="" src="/userfiles/images/santosh%20giri.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Silwal Giri</strong></p>

<p><strong>CEO, Prisma Advertising</strong></p>

<p>The program organised by New Business Age Pvt Ltd is appreciative. I find this program to be very creative. The program has conveyed new information about the Nepali Advertisement Industry. I feel that this kind of program should be conducted more often.&nbsp; I believe that this kind of program brings a positive competition between advertisers and agencies.&nbsp; Not only in the capital but programs like this must be organised outside the valley as well so that the advertising market in that area will be encouraged. Continuity for this kind of programs must be given.</p>

<p><img alt="" src="/userfiles/images/anil%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Anil Baskota</strong></p>

<p><strong>Client Service Director, Thomsan Nepal</strong></p>

<p>I got an opportunity to participate in this kind of event for the first time. For that matter also, the program was very important for me. This is a very nice opportunity for those in the advertising world who do not have much networking. Similarly, I did not expect but our company won the Creative Cover Design Award. This award has been awarded to our creative design and our creative designing team. We feel very proud of the achievement since we designed the cover in a single day.</p>

<p><img alt="" src="/userfiles/images/santosh%20raj.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Raj KC </strong></p>

<p><strong>Trade and Marketing Head, Sunny Distillery Pvt Ltd</strong></p>

<p>I feel the program conducted by New Business Age very appreciative. I believe that a program like this will help to resume the Crity&nbsp;Awards which have been delayed due to various reasons. I think this program should be organised on quarterly and half yearly basis if not possible on monthly basis. A program like these encourages the advertisement agencies which are not well established to build networks and promotes the hidden talent. I feel that the participants of the award were encouraged by this event.&nbsp;</p>

<p>&nbsp;</p>
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			'article_category_id' => '1',
			'title' => ' Thompson Nepal Bags 2nd NewBiz Cover Design Award',
			'sub_title' => '',
			'summary' => 'July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1.',
			'content' => '<p>July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1. The winners were selected from the cover designs of last 15 issues of New Business Age magazine dating from April 2015 to June 2016.</p>

<p>Similarly, AD Factor and Project A Studios were awarded with the second and third best awards respectively. &nbsp;Prizes and certificate of appreciation were handed over to the winners. The judging panel under the chairmanship of Dr Bhoj Raj Aryal including Avaya Pandey and Manoj Raut as members selected the best cover designs of the magazine. &nbsp;</p>

<p>The program was started with the welcome speech of Madan Lamsal, Chairman of New Business Age. &nbsp;Welcoming the participants and guests, Lamsal said that the event was organized to encourage the creativity in Nepali advertisements. &ldquo;The joint effort of entrepreneurs, advertisement agencies and media can increase the creativity in this sector and make the advertisements effective,&rdquo; he mentioned.</p>

<p>The event was comprised of a discussion on &lsquo;Creativity in Nepali Advertisement&rsquo; hosted by NBA Chairman Lamsal which was followed by the award ceremony. The discussion also included a Q&amp;A session where guests answered the queries of the audience regarding the ways of increasing the level of creativity in advertisements and various issues faced by the Nepali advertisement industry.</p>
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			'id' => '3905',
			'article_category_id' => '1',
			'title' => 'Jagdamba Cement to Conclude Home Insurance Campaign',
			'sub_title' => '',
			'summary' => 'July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. ',
			'content' => '<p>July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. Under this campaign, the company provided facility of insurance to their customers for upto Rs 15 million on the purchase of any of its cement products.</p>

<p>According to Jagdamba, it will no longer issue any more coupons and the company will not be viable for claims for insurance made after the given date. However, the coupons that have already been distributed will still be valid until the end of Asadh next year and customers can insure their house until that timeframe.</p>

<p>&ldquo;With the purpose of educating the public about the importance of a strong and safe home, Jagdamba Cement has been organizing programs like Jagdamba Jagaran, Jagdamba Prayog Bidhi and Jagdamba Bishesh,&rdquo; says the company in a press statement.</p>

<p>Jagdamba Cement also expressed its gratitude towards all customers, dealers and well-wishers on helping them make this campaign a resounding success.&nbsp;</p>
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			'title' => 'Reliable Devt Bank to Distribute 10% Bonus Share',
			'sub_title' => '',
			'summary' => 'July 5: The 10th annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. ',
			'content' => '<p style="text-align: justify;">July 5: The 10<sup>th</sup> annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. The AGM held under chairmanship of bank director Radheshyam Agrawal has endorsed the proposal of issuing 1:1 right shares after bonus share distribution.</p>

<p style="text-align: justify;">The meeting informed that the bank will soon start branch in Dumre of Tanahun within Mid-July. The bank is also preparing to launch Reliable Capital as its subsidiary company. Presently, the bank has deposit collection of Rs 8.12 billion and loan of Rs 6.58 billion.&nbsp;</p>
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			'title' => 'Purbanchal University Education Fair 2016 Concluded',
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			'summary' => 'July 5: 'Purbanchal University Education Fair 2016' which was held from Friday, July 1 concluded on Sunday, July 3.',
			'content' => '<p style="text-align: justify;">July 5: &#39;Purbanchal University Education Fair 2016&#39; which was held from Friday, July 1 concluded on Sunday, July 3. According to an organiser, more than 15,000 students visited the fair organised in the capital by Purbanchal University College Association. The fair was participated by 43 colleges affiliated from Purbanchal University providing top courses like Engineering, General Science, Health Science, Management, Fashion Designing, Bio-Medical Engineering, Agricultural Vetenary, Computer Science and Mass Communication. The fair included programs such as fashion show, food stall and blood donation.&nbsp;</p>
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			'article_category_id' => '1',
			'title' => 'Siddhartha Bank retains Bhandari as CEO',
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			'summary' => 'July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank. ',
			'content' => '<p>July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank.&nbsp;</p>
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			'title' => 'SBI Bank Elects Krishna Prasad Acharya as Chairman',
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			'summary' => 'July 5: The 394th board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3.',
			'content' => '<p>July 5: The 394<sup>th</sup> board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3. Issuing a press statement, the bank informs that Acharya has replaced Hasana Sharma after she retired from EPF service a couple of months before. Acharya is the Administrator and CEO of Employees Provident Fund (EPF).&nbsp;&nbsp;</p>
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			'id' => '3900',
			'article_category_id' => '1',
			'title' => 'Remit Agreement between HBL And Tranglo Sdn Bhd',
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			'summary' => 'July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia’s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4.  Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.',
			'content' => '<p style="text-align:justify">July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia&rsquo;s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4. &nbsp;Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.</p>

<p style="text-align:justify">Issuing a press statement, it has been informed that the agreement will benefit Nepalese working abroad as they will have more options for sending funds home to friends and family in Nepal. &ldquo;The partnership represents Tranglo&rsquo;s maiden foray in Nepal&rsquo;s remittance Market and with Nepal secured, Tranglo has now a total remittance payout network to 10 countries which includes, Indonesia, Philippines, Bangladesh, India, China, Sri Lanka amongst others,&rdquo; reads the statement.</p>

<p style="text-align:justify">Currently, HBL has 42 branches and 83 ATM booths at present across the country. HBL has its own remittance product, HimalRemit for inward remittance payment and domestic money transfer. HimalRemit has more than 7,500 payment locations all across the country and more than 90 correspondent partners all over the world.&nbsp;</p>
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			'title' => 'LG Grand Cake Cutting Ceremony ',
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			'summary' => 'July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4.',
			'content' => '<p>July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4. &nbsp;The Grand Cake cutting ceremony was held in the presence of LG Singapore delegates at LG Shoppe at Minbhawan. The visit delegates were in the town to see the increasing market dynamics of LG Smart TV coinciding with Celebrating 50 Years of LG TVs.</p>
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			'modified' => '2016-07-05',
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			'description' => '',
			'sortorder' => '3732',
			'image' => '20160705103942_lg.jpg',
			'article_date' => '2016-07-05 00:00:00',
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	(int) 7 => array(
		'Article' => array(
			'id' => '3898',
			'article_category_id' => '1',
			'title' => 'Govt Preparing Strategy to Control Plastic Bags Use',
			'sub_title' => '',
			'summary' => 'July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.',
			'content' => '<p style="text-align: justify;">July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.</p>

<p style="text-align: justify;">Organising a press conference on the occassion of International Plastic Bag&nbsp; Free Day on Sunday, July 3, MoPE Seceretary Dr Bishwonath Oli, said that the Environment Department is doing homework to make necessary strategies for the purpose. He added, &quot; Due to the lack of strong policy decision, attempts to ban the use of plastic bags were not successful. This time the government has stressed to control the use of plastic bags even in the budget.&quot; According to him, &nbsp;interminesterial collaboration is essential for the implementation of the strategy.</p>

<p style="text-align: justify;">&nbsp;However, plastic produces have been strongly objecting the government&#39;s action to restrict the production and use of plastic bags. Santosh Kumar Sedai, General Seceretary of Nepal Plastic Manufacturers&#39; Association said that the decision discourages industrialiasts and entrepreneurs of the country. &quot; The sector having more than Rs five billion in investment is endangered by the government&#39;s action,&quot; he mentioned. &nbsp;</p>

<p style="text-align: justify;">As per the Association, there are around 200 plastic industries in the country employing more than 10,000 people. Sedai claimed that the decision has came under the pressure of NGOs and INGOs. The Association blamed that the government has been irresponsible in its actions to ban plastic business rather than effectively implementing garbage management.</p>

<p style="text-align: justify;">According to Sedai, all types of plastic are not harmful for human health and environment. He said, &quot; The Assocation is ready to re-cycle used plastics.&quot; As per Sedai, producers are ready to produce plastics of more than 20-30 microns, a standard set by the government. He said that it is not right for the government to influence plastic industries to substitute to alternative businessess. He said, &quot;It is impossible to attract people for other occupation who are working in plastic industries for so long.&quot;</p>

<p style="text-align: justify;">The Govt had tried to control the usage of plastic bags in recent years, though the decisions have not been implemented yet. The plastic bags having less than 20 micron are harmful for the health of human and environment as a whole. Citing the reason, the government tried to ban plastic bags in 2000/2001. Likewise, in 2012/2013 it attempted to control use of plastic bags in the Kathmandu Valley. Also, in 2015 the government tried to ban trade and use of plastic bags.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3731',
			'image' => '20160704012819_Plastic-Bag.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 8 => array(
		'Article' => array(
			'id' => '3897',
			'article_category_id' => '1',
			'title' => 'National Microfinance in 3rd Year           ',
			'sub_title' => '',
			'summary' => ' July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.',
			'content' => '<p style="text-align: justify;"><strong>&nbsp;</strong>July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.</p>

<p style="text-align: justify;">Speaking on the program, Ram Bahadur Yadav, COE of the Sanstha informed about the financial situations of the company. In its two years of operation, the company has provided the loan of Rs 850 million through its 24 branches in 24 districts. Similarly, the company has mobilised the saving of Rs 90 million during the same period.</p>

<p style="text-align: justify;">According to the company, it has set up the social security fund and started various remittance services for the benefits of its customers.</p>

<p style="text-align: justify;">Moreover, in a blood donation program&nbsp;organised by the company on the same occasion, 29 people including the&nbsp;bank staffs, government officers and social workers donated the blood.</p>
',
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			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3730',
			'image' => '20160704125835_national.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 9 => array(
		'Article' => array(
			'id' => '3896',
			'article_category_id' => '1',
			'title' => 'Norfrost Deep Freezer Launched in Market',
			'sub_title' => '',
			'summary' => 'July 4: Him Electronics, an umbrella corporation of Golchha Organisation,  has started trading and distribution of the British made deep freezer in the Nepali market. ',
			'content' => '<p>July 4:&nbsp;<span style="line-height:20.8px">Him Electronics, an</span><span style="line-height:1.6">&nbsp;umbrella corporation of Golchha Organisation, &nbsp;has started trading and distribution of the British made deep freezer in the Nepali market. Him Electronics has started distribution of</span><span style="line-height:20.8px">&nbsp;</span><span style="line-height:20.8px">Norfrost brand</span><span style="line-height:1.6">&nbsp;d</span><span style="line-height:1.6">eep f</span><span style="line-height:1.6">reezers in the market. Issuing a press statement, the company informed that the production of Norfrost Deep Freezer started in Britain four decades ago. According to the company, currently 100 liter, 175 liter and 215 Liter capacities of Deep Freezers are available in Nepali market.&nbsp;</span></p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3729',
			'image' => '20160704124908_freezer.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
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	(int) 10 => array(
		'Article' => array(
			'id' => '3895',
			'article_category_id' => '1',
			'title' => 'NIBL Supports the Construction of ‘Pashupati Museum’',
			'sub_title' => '',
			'summary' => 'July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great bath house) and develop it as ‘Pashupati Museum’. ',
			'content' => '<p>July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great Bath House) and develop it as &lsquo;Pashupati Museum&rsquo;. &ldquo;The bank has signed an agreement with Pashupati Area Development Trust (PADT) under its &quot;People&#39;s involvement and Development&quot; program,&rdquo; informs the bank in a press statement. Jyoti Prakash Pandey, CEO of NIBL and &nbsp;Dr Govinda Tandan, Member Secretary of the Trust signed on this effect on behalf of respective institutions on July 3.</p>

<p>The southern and western sides of Mahasnan Ghar (The Great bath house) were damaged during the devastating earthquake of April 25 and May 12, 2015. According to the agreement, the reconstruction of the Mahasnan Ghar will be accomplished within a year and the development of the museum will come into operation within 3 years.</p>

<p>As per the agreement, NIBL will provide a financial aid of Rs 10 million per annum totaling Rs 30 million in 3 year&#39;s time. &ldquo;NIBL has been actively involved in resurrection and reconstruction of Pashupati area whereby they have reconstructed and maintained the area of Pashupati Aryaghat,&rdquo; informed the trust.&nbsp;</p>
',
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			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3728',
			'image' => '20160704113551_pashu.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 11 => array(
		'Article' => array(
			'id' => '3894',
			'article_category_id' => '1',
			'title' => 'Domestic Airlines Reduce Fares',
			'sub_title' => '',
			'summary' => 'July 4:  The domestic airfares have been reduced along with the reduction in price of Aviation Turbine Fuel (ATF).',
			'content' => '<p>July 4: &nbsp;The domestic airfares have been reduced along with the reduction in the price of Aviation Turbine Fuel (ATF).<br />
<br />
A meeting of Airlines Operators Association of Nepal (AOAN), held on July 3, published a list of new domestic airfare to be implemented from July 4.<br />
<br />
According to AOAN, airfare to Simara - the nearest destination from Kathmandu - has been reduced by Rs 115, while airfare to Dhangadi - the farthest destination from the Kathmandu - has come down by Rs 385. Similarly, the cost of mountain flight has also reduced by Rs 375, informed AOAN issuing a press statement.</p>
',
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			'created' => '2016-07-04',
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			'description' => '',
			'sortorder' => '3727',
			'image' => '20160704111046_air fare.jpg',
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	(int) 12 => array(
		'Article' => array(
			'id' => '3893',
			'article_category_id' => '1',
			'title' => 'Stakeholders Stress on Increasing Creativity Level in Nepali Advertisements',
			'sub_title' => '',
			'summary' => 'July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.',
			'content' => '<p>July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.</p>

<p>&ldquo;The use of creativity in Nepali advertisements is satisfactory. However, we should try to increase the level,&rdquo; said Shekhar Golchha, Vice-Chairman of Federation of Nepalese Chamber of Commerce and Industries (FNCCI) and Executive Director of Golchha Organisation. &ldquo;Since the beginning of commercial Nepali advertisements, creative use and developments are apparently good,&rdquo; he added.</p>

<p>In a question asked on budget allocation for creativity in the advertisements, he said &ldquo;Although there is no direct budget allocation for creativity, it is done indirectly.&rdquo; He opined &ldquo;As Nepali market lacks effective analysis, advertisements need to focus on advertisers and the market trends.&rdquo;</p>

<p>In the program, Navin Shrestha, CEO of Water Communication, urged agencies to concentrate their efforts to uplift the level of creativity. &ldquo;Nepali advertisement industry is still running in traditional pattern. Creativity in Nepali advertisement has not increased in the same proportion with the market size,&rdquo; said Shrestha. He stated that as creative advertisement helps to build the brands, advertisements should balance advertisers and market dimensions. &ldquo;Till now, we are calling creativity to the layout part only,&rdquo; he mentioned. Anil Baskota, Client Service Director of Thomson Nepal said that Nepali advertisement remained at bottom in terms of creativity. &ldquo;In terms of present worldwide trend, we are still in limited circle,&rdquo; Baskota said. He commented that Nepali advertisements lack creativity due to the reluctance of agencies to take risks with advertisers. However, he added that Nepal do not lack capable human resources for creativity.</p>

<p>Meanwhile, Lav Manandhar, Art Director of Prisma Ad opined creative practices in Nepali advertisement as satisfactory. Highlighting on the interdependence of advertisers and agencies, he said, &ldquo;Advertisers and agencies travel together. They need to move ahead together,&rdquo; adding, &ldquo;Advertisement presentations should be popular and understandable to all.&rdquo;&nbsp;</p>

<p>Likewise, Santosh Shrestha Chairman of Advertisement Association of Nepal (AAN) informed that the Association has started preparation for the 9<sup>th</sup> Crity Award. Meanwhile, Nirmal Raj Poudel, former Chairman of AAN said that creativity in Nepali advertisement is moving together with pace of the market. Similarly, Ranjit Acharya CEO of Prisma Advertisement said that all types of communication medium have their own effectiveness. &ldquo;Traditional medium need not be scared of their digital peers. However, the traditional media should be digitalised,&rdquo; he said. Likewise, Joydeb Chakravarty, Executive Director of Thomson Nepal stressed on the need of providing platform for new talents in the advertisement sector.</p>

<p>&ldquo;We should produce such advertisements that will generate awareness in the society and stays in the mind of viewers for long time,&rdquo; said Ujaya Shakya, Managing Director of Outreach Pvt Ltd. Pankaj Pradhan, Managing Director of Prismark Marketing Pvt Ltd opined that lot of work is needed in order to take Nepali advertisements to the international standard.</p>

<p>The program was participated by Banshidhar Mishra, Founder Chairman of AAN, Raj Kumar Bhattarai, Former Chairman, Rajendra Aryal CEO of Trikon Advertising, Rabindra Rijal of Key Advertising.&nbsp; Similarly, Sudip Thapa of NNS Pvt Ltd, Manish Adhikari of Mars Pvt Ltd, Sambhu Adhikari of Cosmos Pvt Ltd, Dharmendra Kaji Shrestha of Verities Consultant Network were also among the attendees. &nbsp;The event was marked by the participation of nearly 200 participants. New Business Age organised the program in association with AAN, Sunny Distillery and ABC Television.&nbsp;</p>
',
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	(int) 13 => array(
		'Article' => array(
			'id' => '3892',
			'article_category_id' => '1',
			'title' => 'Creativity in Nepali Advertisements',
			'sub_title' => 'Views of the participants of the interaction program',
			'summary' => 'July 3: Creativity in Nepali Advertisements; Views of the participants of the interaction program',
			'content' => '<p><img alt="" src="/userfiles/images/shekhar%20golchaa.jpg" style="height:362px; width:300px" /></p>

<p><strong>Shekhar &nbsp;Golchha,</strong></p>

<p><strong>Vice-Chairman, FNCCI</strong></p>

<p>I found the overall program to be a very good initiation. The open discussion helped to gain more information about the Nepali advertisement industry. Though, creativity is a long process and a subject of continuous developing, I believe that the level of creativity in advertisements increase if we continue to organise such programs.</p>

<p><img alt="" src="/userfiles/images/santosh%20shrestha.jpg" style="height:361px; width:300px" /></p>

<p><strong>Santosh Shrestha,</strong></p>

<p><strong>President, Advertising Association of Nepal (AAN)</strong></p>

<p>The Crity Awards was started from 2060 B.S. in order to increase the level of creativity in Nepali advertisement. We have formed a committee for this year&rsquo;s award ceremony. We are hopeful that New Business Age Second Cover Design Award provides support for the Crity Awards. We are producing advertisements that directly touch the heart and that can be felt by the consumers these days. Though we need to focus our efforts to raise the level of creativity in advertisements. &nbsp;&nbsp;</p>

<p><img alt="" src="/userfiles/images/joydev.jpg" style="height:362px; width:300px" /></p>

<p><strong>Joydeb Chakravarty,</strong></p>

<p><strong>Executive Director, Thompson Nepal</strong></p>

<p>It is commendable that New Business Age Group is supporting the agencies especially the creativity part. It encourages the advertisement agencies to do better. I thank New Business Age for organising such important event as no other publication or media company has done it before. We should never be satisfied as we have lot things to do. We need to do better.&nbsp;</p>

<p><img alt="" src="/userfiles/images/aashutosh.jpg" style="height:362px; width:300px" /></p>

<p><strong>Aayush Dhwaj Bista</strong></p>

<p><strong>Creative Director, Project A Pvt.Ltd.</strong></p>

<p>I found the program very motivating as it was based on the contemporary issues of Nepali advertisement industry. Though being a new company, we were able to achieve the third position in the competition. This award has strongly motivated us. I believe that it will be good if more other companies will be participated in upcoming programs.&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp; &nbsp;<img alt="" src="/userfiles/images/luv%20manandhar.jpg" style="height:362px; line-height:20.8px; width:300px" /></p>

<p>​<strong>Lava Manandhar</strong></p>

<p><strong>Art Director, Prisma Ad</strong></p>

<p>&quot; It&nbsp; is essential to understand the objectives of advertisements that we are doing. Till now we have been making advertisements that are understood by everyone. However, we are not able to foster higher level of creativity in Nepali advertisements compared to those produced abroad. This kind of program can enhance the hidden talents and creativity of many AD agencies who are unable to come ahead in the market.&quot;</p>

<p><img alt="" src="/userfiles/images/nabin%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Navin Shrestha</strong>,</p>

<p><strong>Managing Director,&nbsp;Water Communication</strong></p>

<p>&quot;The production of Nepali advertisements has spanned a period of two decades. Nevertheless, we lag far behind in advertisments compared to our neighboring countries. We are still giving priority to the layout part. It shows we are not serious enough to promote the products and brands. It needs to be understood that the creativity of advertisments should be liked by the general consumers and yield positive outputs to the products and brands. Though the Nepali advertisment market is growing, the level of creativity has not been developed as such. There should be creativity in both media and medium.&quot;</p>

<p><img alt="" src="/userfiles/images/ranjit%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Ranjit Acharya</strong></p>

<p><strong>CEO,&nbsp;Prisma Advertising</strong></p>

<p>&quot;The event organised by New Business Age Pvt. Ltd is very praiseworthy. We should be able to give output from the money of advertisors by being creative. Similarly, it is necessary to focus on the creativity as well as the motive of advertisments. The advertisment should be easily consumed by the target group. Nowadays, there has been rise in trend to advertise products and services on social media. However,&nbsp; effectiveness such types of advertisments has been questioned.</p>

<p>&nbsp;According to a reserach, viewers only remember the advertisments displayed on social media only for 40 seconds. Therefore, it is not enough to advertise &nbsp;only through digital media.&quot;</p>

<p><img alt="" src="/userfiles/images/santosh%20giri.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Silwal Giri</strong></p>

<p><strong>CEO, Prisma Advertising</strong></p>

<p>The program organised by New Business Age Pvt Ltd is appreciative. I find this program to be very creative. The program has conveyed new information about the Nepali Advertisement Industry. I feel that this kind of program should be conducted more often.&nbsp; I believe that this kind of program brings a positive competition between advertisers and agencies.&nbsp; Not only in the capital but programs like this must be organised outside the valley as well so that the advertising market in that area will be encouraged. Continuity for this kind of programs must be given.</p>

<p><img alt="" src="/userfiles/images/anil%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Anil Baskota</strong></p>

<p><strong>Client Service Director, Thomsan Nepal</strong></p>

<p>I got an opportunity to participate in this kind of event for the first time. For that matter also, the program was very important for me. This is a very nice opportunity for those in the advertising world who do not have much networking. Similarly, I did not expect but our company won the Creative Cover Design Award. This award has been awarded to our creative design and our creative designing team. We feel very proud of the achievement since we designed the cover in a single day.</p>

<p><img alt="" src="/userfiles/images/santosh%20raj.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Raj KC </strong></p>

<p><strong>Trade and Marketing Head, Sunny Distillery Pvt Ltd</strong></p>

<p>I feel the program conducted by New Business Age very appreciative. I believe that a program like this will help to resume the Crity&nbsp;Awards which have been delayed due to various reasons. I think this program should be organised on quarterly and half yearly basis if not possible on monthly basis. A program like these encourages the advertisement agencies which are not well established to build networks and promotes the hidden talent. I feel that the participants of the award were encouraged by this event.&nbsp;</p>

<p>&nbsp;</p>
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			'keywords' => '',
			'description' => '',
			'sortorder' => '3725',
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	(int) 14 => array(
		'Article' => array(
			'id' => '3891',
			'article_category_id' => '1',
			'title' => ' Thompson Nepal Bags 2nd NewBiz Cover Design Award',
			'sub_title' => '',
			'summary' => 'July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1.',
			'content' => '<p>July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1. The winners were selected from the cover designs of last 15 issues of New Business Age magazine dating from April 2015 to June 2016.</p>

<p>Similarly, AD Factor and Project A Studios were awarded with the second and third best awards respectively. &nbsp;Prizes and certificate of appreciation were handed over to the winners. The judging panel under the chairmanship of Dr Bhoj Raj Aryal including Avaya Pandey and Manoj Raut as members selected the best cover designs of the magazine. &nbsp;</p>

<p>The program was started with the welcome speech of Madan Lamsal, Chairman of New Business Age. &nbsp;Welcoming the participants and guests, Lamsal said that the event was organized to encourage the creativity in Nepali advertisements. &ldquo;The joint effort of entrepreneurs, advertisement agencies and media can increase the creativity in this sector and make the advertisements effective,&rdquo; he mentioned.</p>

<p>The event was comprised of a discussion on &lsquo;Creativity in Nepali Advertisement&rsquo; hosted by NBA Chairman Lamsal which was followed by the award ceremony. The discussion also included a Q&amp;A session where guests answered the queries of the audience regarding the ways of increasing the level of creativity in advertisements and various issues faced by the Nepali advertisement industry.</p>
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		'Article' => array(
			'id' => '3905',
			'article_category_id' => '1',
			'title' => 'Jagdamba Cement to Conclude Home Insurance Campaign',
			'sub_title' => '',
			'summary' => 'July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. ',
			'content' => '<p>July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. Under this campaign, the company provided facility of insurance to their customers for upto Rs 15 million on the purchase of any of its cement products.</p>

<p>According to Jagdamba, it will no longer issue any more coupons and the company will not be viable for claims for insurance made after the given date. However, the coupons that have already been distributed will still be valid until the end of Asadh next year and customers can insure their house until that timeframe.</p>

<p>&ldquo;With the purpose of educating the public about the importance of a strong and safe home, Jagdamba Cement has been organizing programs like Jagdamba Jagaran, Jagdamba Prayog Bidhi and Jagdamba Bishesh,&rdquo; says the company in a press statement.</p>

<p>Jagdamba Cement also expressed its gratitude towards all customers, dealers and well-wishers on helping them make this campaign a resounding success.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3738',
			'image' => '20160705120211_jc insurance mnemonic.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
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		'Article' => array(
			'id' => '3904',
			'article_category_id' => '1',
			'title' => 'Reliable Devt Bank to Distribute 10% Bonus Share',
			'sub_title' => '',
			'summary' => 'July 5: The 10th annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. ',
			'content' => '<p style="text-align: justify;">July 5: The 10<sup>th</sup> annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. The AGM held under chairmanship of bank director Radheshyam Agrawal has endorsed the proposal of issuing 1:1 right shares after bonus share distribution.</p>

<p style="text-align: justify;">The meeting informed that the bank will soon start branch in Dumre of Tanahun within Mid-July. The bank is also preparing to launch Reliable Capital as its subsidiary company. Presently, the bank has deposit collection of Rs 8.12 billion and loan of Rs 6.58 billion.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3737',
			'image' => '20160705114951_relaibale.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
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		'Article' => array(
			'id' => '3903',
			'article_category_id' => '1',
			'title' => 'Purbanchal University Education Fair 2016 Concluded',
			'sub_title' => '',
			'summary' => 'July 5: 'Purbanchal University Education Fair 2016' which was held from Friday, July 1 concluded on Sunday, July 3.',
			'content' => '<p style="text-align: justify;">July 5: &#39;Purbanchal University Education Fair 2016&#39; which was held from Friday, July 1 concluded on Sunday, July 3. According to an organiser, more than 15,000 students visited the fair organised in the capital by Purbanchal University College Association. The fair was participated by 43 colleges affiliated from Purbanchal University providing top courses like Engineering, General Science, Health Science, Management, Fashion Designing, Bio-Medical Engineering, Agricultural Vetenary, Computer Science and Mass Communication. The fair included programs such as fashion show, food stall and blood donation.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3736',
			'image' => '20160705113451_purbanchal.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
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	(int) 3 => array(
		'Article' => array(
			'id' => '3902',
			'article_category_id' => '1',
			'title' => 'Siddhartha Bank retains Bhandari as CEO',
			'sub_title' => '',
			'summary' => 'July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank. ',
			'content' => '<p>July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3735',
			'image' => '20160705112332_siddhartha.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
	),
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		'Article' => array(
			'id' => '3901',
			'article_category_id' => '1',
			'title' => 'SBI Bank Elects Krishna Prasad Acharya as Chairman',
			'sub_title' => '',
			'summary' => 'July 5: The 394th board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3.',
			'content' => '<p>July 5: The 394<sup>th</sup> board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3. Issuing a press statement, the bank informs that Acharya has replaced Hasana Sharma after she retired from EPF service a couple of months before. Acharya is the Administrator and CEO of Employees Provident Fund (EPF).&nbsp;&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3734',
			'image' => '20160705111348_sbi Krishna Pd Acharya.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
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		'Article' => array(
			'id' => '3900',
			'article_category_id' => '1',
			'title' => 'Remit Agreement between HBL And Tranglo Sdn Bhd',
			'sub_title' => '',
			'summary' => 'July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia’s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4.  Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.',
			'content' => '<p style="text-align:justify">July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia&rsquo;s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4. &nbsp;Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.</p>

<p style="text-align:justify">Issuing a press statement, it has been informed that the agreement will benefit Nepalese working abroad as they will have more options for sending funds home to friends and family in Nepal. &ldquo;The partnership represents Tranglo&rsquo;s maiden foray in Nepal&rsquo;s remittance Market and with Nepal secured, Tranglo has now a total remittance payout network to 10 countries which includes, Indonesia, Philippines, Bangladesh, India, China, Sri Lanka amongst others,&rdquo; reads the statement.</p>

<p style="text-align:justify">Currently, HBL has 42 branches and 83 ATM booths at present across the country. HBL has its own remittance product, HimalRemit for inward remittance payment and domestic money transfer. HimalRemit has more than 7,500 payment locations all across the country and more than 90 correspondent partners all over the world.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3733',
			'image' => '20160705105454_HBL.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
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	(int) 6 => array(
		'Article' => array(
			'id' => '3899',
			'article_category_id' => '1',
			'title' => 'LG Grand Cake Cutting Ceremony ',
			'sub_title' => '',
			'summary' => 'July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4.',
			'content' => '<p>July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4. &nbsp;The Grand Cake cutting ceremony was held in the presence of LG Singapore delegates at LG Shoppe at Minbhawan. The visit delegates were in the town to see the increasing market dynamics of LG Smart TV coinciding with Celebrating 50 Years of LG TVs.</p>
',
			'published' => true,
			'created' => '2016-07-05',
			'modified' => '2016-07-05',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3732',
			'image' => '20160705103942_lg.jpg',
			'article_date' => '2016-07-05 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
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	(int) 7 => array(
		'Article' => array(
			'id' => '3898',
			'article_category_id' => '1',
			'title' => 'Govt Preparing Strategy to Control Plastic Bags Use',
			'sub_title' => '',
			'summary' => 'July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.',
			'content' => '<p style="text-align: justify;">July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.</p>

<p style="text-align: justify;">Organising a press conference on the occassion of International Plastic Bag&nbsp; Free Day on Sunday, July 3, MoPE Seceretary Dr Bishwonath Oli, said that the Environment Department is doing homework to make necessary strategies for the purpose. He added, &quot; Due to the lack of strong policy decision, attempts to ban the use of plastic bags were not successful. This time the government has stressed to control the use of plastic bags even in the budget.&quot; According to him, &nbsp;interminesterial collaboration is essential for the implementation of the strategy.</p>

<p style="text-align: justify;">&nbsp;However, plastic produces have been strongly objecting the government&#39;s action to restrict the production and use of plastic bags. Santosh Kumar Sedai, General Seceretary of Nepal Plastic Manufacturers&#39; Association said that the decision discourages industrialiasts and entrepreneurs of the country. &quot; The sector having more than Rs five billion in investment is endangered by the government&#39;s action,&quot; he mentioned. &nbsp;</p>

<p style="text-align: justify;">As per the Association, there are around 200 plastic industries in the country employing more than 10,000 people. Sedai claimed that the decision has came under the pressure of NGOs and INGOs. The Association blamed that the government has been irresponsible in its actions to ban plastic business rather than effectively implementing garbage management.</p>

<p style="text-align: justify;">According to Sedai, all types of plastic are not harmful for human health and environment. He said, &quot; The Assocation is ready to re-cycle used plastics.&quot; As per Sedai, producers are ready to produce plastics of more than 20-30 microns, a standard set by the government. He said that it is not right for the government to influence plastic industries to substitute to alternative businessess. He said, &quot;It is impossible to attract people for other occupation who are working in plastic industries for so long.&quot;</p>

<p style="text-align: justify;">The Govt had tried to control the usage of plastic bags in recent years, though the decisions have not been implemented yet. The plastic bags having less than 20 micron are harmful for the health of human and environment as a whole. Citing the reason, the government tried to ban plastic bags in 2000/2001. Likewise, in 2012/2013 it attempted to control use of plastic bags in the Kathmandu Valley. Also, in 2015 the government tried to ban trade and use of plastic bags.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3731',
			'image' => '20160704012819_Plastic-Bag.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
	),
	(int) 8 => array(
		'Article' => array(
			'id' => '3897',
			'article_category_id' => '1',
			'title' => 'National Microfinance in 3rd Year           ',
			'sub_title' => '',
			'summary' => ' July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.',
			'content' => '<p style="text-align: justify;"><strong>&nbsp;</strong>July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.</p>

<p style="text-align: justify;">Speaking on the program, Ram Bahadur Yadav, COE of the Sanstha informed about the financial situations of the company. In its two years of operation, the company has provided the loan of Rs 850 million through its 24 branches in 24 districts. Similarly, the company has mobilised the saving of Rs 90 million during the same period.</p>

<p style="text-align: justify;">According to the company, it has set up the social security fund and started various remittance services for the benefits of its customers.</p>

<p style="text-align: justify;">Moreover, in a blood donation program&nbsp;organised by the company on the same occasion, 29 people including the&nbsp;bank staffs, government officers and social workers donated the blood.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3730',
			'image' => '20160704125835_national.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
	),
	(int) 9 => array(
		'Article' => array(
			'id' => '3896',
			'article_category_id' => '1',
			'title' => 'Norfrost Deep Freezer Launched in Market',
			'sub_title' => '',
			'summary' => 'July 4: Him Electronics, an umbrella corporation of Golchha Organisation,  has started trading and distribution of the British made deep freezer in the Nepali market. ',
			'content' => '<p>July 4:&nbsp;<span style="line-height:20.8px">Him Electronics, an</span><span style="line-height:1.6">&nbsp;umbrella corporation of Golchha Organisation, &nbsp;has started trading and distribution of the British made deep freezer in the Nepali market. Him Electronics has started distribution of</span><span style="line-height:20.8px">&nbsp;</span><span style="line-height:20.8px">Norfrost brand</span><span style="line-height:1.6">&nbsp;d</span><span style="line-height:1.6">eep f</span><span style="line-height:1.6">reezers in the market. Issuing a press statement, the company informed that the production of Norfrost Deep Freezer started in Britain four decades ago. According to the company, currently 100 liter, 175 liter and 215 Liter capacities of Deep Freezers are available in Nepali market.&nbsp;</span></p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3729',
			'image' => '20160704124908_freezer.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
	),
	(int) 10 => array(
		'Article' => array(
			'id' => '3895',
			'article_category_id' => '1',
			'title' => 'NIBL Supports the Construction of ‘Pashupati Museum’',
			'sub_title' => '',
			'summary' => 'July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great bath house) and develop it as ‘Pashupati Museum’. ',
			'content' => '<p>July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great Bath House) and develop it as &lsquo;Pashupati Museum&rsquo;. &ldquo;The bank has signed an agreement with Pashupati Area Development Trust (PADT) under its &quot;People&#39;s involvement and Development&quot; program,&rdquo; informs the bank in a press statement. Jyoti Prakash Pandey, CEO of NIBL and &nbsp;Dr Govinda Tandan, Member Secretary of the Trust signed on this effect on behalf of respective institutions on July 3.</p>

<p>The southern and western sides of Mahasnan Ghar (The Great bath house) were damaged during the devastating earthquake of April 25 and May 12, 2015. According to the agreement, the reconstruction of the Mahasnan Ghar will be accomplished within a year and the development of the museum will come into operation within 3 years.</p>

<p>As per the agreement, NIBL will provide a financial aid of Rs 10 million per annum totaling Rs 30 million in 3 year&#39;s time. &ldquo;NIBL has been actively involved in resurrection and reconstruction of Pashupati area whereby they have reconstructed and maintained the area of Pashupati Aryaghat,&rdquo; informed the trust.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3728',
			'image' => '20160704113551_pashu.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
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	(int) 11 => array(
		'Article' => array(
			'id' => '3894',
			'article_category_id' => '1',
			'title' => 'Domestic Airlines Reduce Fares',
			'sub_title' => '',
			'summary' => 'July 4:  The domestic airfares have been reduced along with the reduction in price of Aviation Turbine Fuel (ATF).',
			'content' => '<p>July 4: &nbsp;The domestic airfares have been reduced along with the reduction in the price of Aviation Turbine Fuel (ATF).<br />
<br />
A meeting of Airlines Operators Association of Nepal (AOAN), held on July 3, published a list of new domestic airfare to be implemented from July 4.<br />
<br />
According to AOAN, airfare to Simara - the nearest destination from Kathmandu - has been reduced by Rs 115, while airfare to Dhangadi - the farthest destination from the Kathmandu - has come down by Rs 385. Similarly, the cost of mountain flight has also reduced by Rs 375, informed AOAN issuing a press statement.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3727',
			'image' => '20160704111046_air fare.jpg',
			'article_date' => '2016-07-04 00:00:00',
			'homepage' => false,
			'breaking_news' => false,
			'main_news' => true,
			'in_scroller' => false,
			'user_id' => '16'
		)
	),
	(int) 12 => array(
		'Article' => array(
			'id' => '3893',
			'article_category_id' => '1',
			'title' => 'Stakeholders Stress on Increasing Creativity Level in Nepali Advertisements',
			'sub_title' => '',
			'summary' => 'July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.',
			'content' => '<p>July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.</p>

<p>&ldquo;The use of creativity in Nepali advertisements is satisfactory. However, we should try to increase the level,&rdquo; said Shekhar Golchha, Vice-Chairman of Federation of Nepalese Chamber of Commerce and Industries (FNCCI) and Executive Director of Golchha Organisation. &ldquo;Since the beginning of commercial Nepali advertisements, creative use and developments are apparently good,&rdquo; he added.</p>

<p>In a question asked on budget allocation for creativity in the advertisements, he said &ldquo;Although there is no direct budget allocation for creativity, it is done indirectly.&rdquo; He opined &ldquo;As Nepali market lacks effective analysis, advertisements need to focus on advertisers and the market trends.&rdquo;</p>

<p>In the program, Navin Shrestha, CEO of Water Communication, urged agencies to concentrate their efforts to uplift the level of creativity. &ldquo;Nepali advertisement industry is still running in traditional pattern. Creativity in Nepali advertisement has not increased in the same proportion with the market size,&rdquo; said Shrestha. He stated that as creative advertisement helps to build the brands, advertisements should balance advertisers and market dimensions. &ldquo;Till now, we are calling creativity to the layout part only,&rdquo; he mentioned. Anil Baskota, Client Service Director of Thomson Nepal said that Nepali advertisement remained at bottom in terms of creativity. &ldquo;In terms of present worldwide trend, we are still in limited circle,&rdquo; Baskota said. He commented that Nepali advertisements lack creativity due to the reluctance of agencies to take risks with advertisers. However, he added that Nepal do not lack capable human resources for creativity.</p>

<p>Meanwhile, Lav Manandhar, Art Director of Prisma Ad opined creative practices in Nepali advertisement as satisfactory. Highlighting on the interdependence of advertisers and agencies, he said, &ldquo;Advertisers and agencies travel together. They need to move ahead together,&rdquo; adding, &ldquo;Advertisement presentations should be popular and understandable to all.&rdquo;&nbsp;</p>

<p>Likewise, Santosh Shrestha Chairman of Advertisement Association of Nepal (AAN) informed that the Association has started preparation for the 9<sup>th</sup> Crity Award. Meanwhile, Nirmal Raj Poudel, former Chairman of AAN said that creativity in Nepali advertisement is moving together with pace of the market. Similarly, Ranjit Acharya CEO of Prisma Advertisement said that all types of communication medium have their own effectiveness. &ldquo;Traditional medium need not be scared of their digital peers. However, the traditional media should be digitalised,&rdquo; he said. Likewise, Joydeb Chakravarty, Executive Director of Thomson Nepal stressed on the need of providing platform for new talents in the advertisement sector.</p>

<p>&ldquo;We should produce such advertisements that will generate awareness in the society and stays in the mind of viewers for long time,&rdquo; said Ujaya Shakya, Managing Director of Outreach Pvt Ltd. Pankaj Pradhan, Managing Director of Prismark Marketing Pvt Ltd opined that lot of work is needed in order to take Nepali advertisements to the international standard.</p>

<p>The program was participated by Banshidhar Mishra, Founder Chairman of AAN, Raj Kumar Bhattarai, Former Chairman, Rajendra Aryal CEO of Trikon Advertising, Rabindra Rijal of Key Advertising.&nbsp; Similarly, Sudip Thapa of NNS Pvt Ltd, Manish Adhikari of Mars Pvt Ltd, Sambhu Adhikari of Cosmos Pvt Ltd, Dharmendra Kaji Shrestha of Verities Consultant Network were also among the attendees. &nbsp;The event was marked by the participation of nearly 200 participants. New Business Age organised the program in association with AAN, Sunny Distillery and ABC Television.&nbsp;</p>
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			'id' => '3892',
			'article_category_id' => '1',
			'title' => 'Creativity in Nepali Advertisements',
			'sub_title' => 'Views of the participants of the interaction program',
			'summary' => 'July 3: Creativity in Nepali Advertisements; Views of the participants of the interaction program',
			'content' => '<p><img alt="" src="/userfiles/images/shekhar%20golchaa.jpg" style="height:362px; width:300px" /></p>

<p><strong>Shekhar &nbsp;Golchha,</strong></p>

<p><strong>Vice-Chairman, FNCCI</strong></p>

<p>I found the overall program to be a very good initiation. The open discussion helped to gain more information about the Nepali advertisement industry. Though, creativity is a long process and a subject of continuous developing, I believe that the level of creativity in advertisements increase if we continue to organise such programs.</p>

<p><img alt="" src="/userfiles/images/santosh%20shrestha.jpg" style="height:361px; width:300px" /></p>

<p><strong>Santosh Shrestha,</strong></p>

<p><strong>President, Advertising Association of Nepal (AAN)</strong></p>

<p>The Crity Awards was started from 2060 B.S. in order to increase the level of creativity in Nepali advertisement. We have formed a committee for this year&rsquo;s award ceremony. We are hopeful that New Business Age Second Cover Design Award provides support for the Crity Awards. We are producing advertisements that directly touch the heart and that can be felt by the consumers these days. Though we need to focus our efforts to raise the level of creativity in advertisements. &nbsp;&nbsp;</p>

<p><img alt="" src="/userfiles/images/joydev.jpg" style="height:362px; width:300px" /></p>

<p><strong>Joydeb Chakravarty,</strong></p>

<p><strong>Executive Director, Thompson Nepal</strong></p>

<p>It is commendable that New Business Age Group is supporting the agencies especially the creativity part. It encourages the advertisement agencies to do better. I thank New Business Age for organising such important event as no other publication or media company has done it before. We should never be satisfied as we have lot things to do. We need to do better.&nbsp;</p>

<p><img alt="" src="/userfiles/images/aashutosh.jpg" style="height:362px; width:300px" /></p>

<p><strong>Aayush Dhwaj Bista</strong></p>

<p><strong>Creative Director, Project A Pvt.Ltd.</strong></p>

<p>I found the program very motivating as it was based on the contemporary issues of Nepali advertisement industry. Though being a new company, we were able to achieve the third position in the competition. This award has strongly motivated us. I believe that it will be good if more other companies will be participated in upcoming programs.&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp; &nbsp;<img alt="" src="/userfiles/images/luv%20manandhar.jpg" style="height:362px; line-height:20.8px; width:300px" /></p>

<p>​<strong>Lava Manandhar</strong></p>

<p><strong>Art Director, Prisma Ad</strong></p>

<p>&quot; It&nbsp; is essential to understand the objectives of advertisements that we are doing. Till now we have been making advertisements that are understood by everyone. However, we are not able to foster higher level of creativity in Nepali advertisements compared to those produced abroad. This kind of program can enhance the hidden talents and creativity of many AD agencies who are unable to come ahead in the market.&quot;</p>

<p><img alt="" src="/userfiles/images/nabin%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Navin Shrestha</strong>,</p>

<p><strong>Managing Director,&nbsp;Water Communication</strong></p>

<p>&quot;The production of Nepali advertisements has spanned a period of two decades. Nevertheless, we lag far behind in advertisments compared to our neighboring countries. We are still giving priority to the layout part. It shows we are not serious enough to promote the products and brands. It needs to be understood that the creativity of advertisments should be liked by the general consumers and yield positive outputs to the products and brands. Though the Nepali advertisment market is growing, the level of creativity has not been developed as such. There should be creativity in both media and medium.&quot;</p>

<p><img alt="" src="/userfiles/images/ranjit%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Ranjit Acharya</strong></p>

<p><strong>CEO,&nbsp;Prisma Advertising</strong></p>

<p>&quot;The event organised by New Business Age Pvt. Ltd is very praiseworthy. We should be able to give output from the money of advertisors by being creative. Similarly, it is necessary to focus on the creativity as well as the motive of advertisments. The advertisment should be easily consumed by the target group. Nowadays, there has been rise in trend to advertise products and services on social media. However,&nbsp; effectiveness such types of advertisments has been questioned.</p>

<p>&nbsp;According to a reserach, viewers only remember the advertisments displayed on social media only for 40 seconds. Therefore, it is not enough to advertise &nbsp;only through digital media.&quot;</p>

<p><img alt="" src="/userfiles/images/santosh%20giri.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Silwal Giri</strong></p>

<p><strong>CEO, Prisma Advertising</strong></p>

<p>The program organised by New Business Age Pvt Ltd is appreciative. I find this program to be very creative. The program has conveyed new information about the Nepali Advertisement Industry. I feel that this kind of program should be conducted more often.&nbsp; I believe that this kind of program brings a positive competition between advertisers and agencies.&nbsp; Not only in the capital but programs like this must be organised outside the valley as well so that the advertising market in that area will be encouraged. Continuity for this kind of programs must be given.</p>

<p><img alt="" src="/userfiles/images/anil%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Anil Baskota</strong></p>

<p><strong>Client Service Director, Thomsan Nepal</strong></p>

<p>I got an opportunity to participate in this kind of event for the first time. For that matter also, the program was very important for me. This is a very nice opportunity for those in the advertising world who do not have much networking. Similarly, I did not expect but our company won the Creative Cover Design Award. This award has been awarded to our creative design and our creative designing team. We feel very proud of the achievement since we designed the cover in a single day.</p>

<p><img alt="" src="/userfiles/images/santosh%20raj.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Raj KC </strong></p>

<p><strong>Trade and Marketing Head, Sunny Distillery Pvt Ltd</strong></p>

<p>I feel the program conducted by New Business Age very appreciative. I believe that a program like this will help to resume the Crity&nbsp;Awards which have been delayed due to various reasons. I think this program should be organised on quarterly and half yearly basis if not possible on monthly basis. A program like these encourages the advertisement agencies which are not well established to build networks and promotes the hidden talent. I feel that the participants of the award were encouraged by this event.&nbsp;</p>

<p>&nbsp;</p>
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			'id' => '3891',
			'article_category_id' => '1',
			'title' => ' Thompson Nepal Bags 2nd NewBiz Cover Design Award',
			'sub_title' => '',
			'summary' => 'July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1.',
			'content' => '<p>July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1. The winners were selected from the cover designs of last 15 issues of New Business Age magazine dating from April 2015 to June 2016.</p>

<p>Similarly, AD Factor and Project A Studios were awarded with the second and third best awards respectively. &nbsp;Prizes and certificate of appreciation were handed over to the winners. The judging panel under the chairmanship of Dr Bhoj Raj Aryal including Avaya Pandey and Manoj Raut as members selected the best cover designs of the magazine. &nbsp;</p>

<p>The program was started with the welcome speech of Madan Lamsal, Chairman of New Business Age. &nbsp;Welcoming the participants and guests, Lamsal said that the event was organized to encourage the creativity in Nepali advertisements. &ldquo;The joint effort of entrepreneurs, advertisement agencies and media can increase the creativity in this sector and make the advertisements effective,&rdquo; he mentioned.</p>

<p>The event was comprised of a discussion on &lsquo;Creativity in Nepali Advertisement&rsquo; hosted by NBA Chairman Lamsal which was followed by the award ceremony. The discussion also included a Q&amp;A session where guests answered the queries of the audience regarding the ways of increasing the level of creativity in advertisements and various issues faced by the Nepali advertisement industry.</p>
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Warning (2): simplexml_load_file() [<a href='http://php.net/function.simplexml-load-file'>function.simplexml-load-file</a>]: I/O warning : failed to load external entity &quot;&quot; [APP/View/Elements/side_bar.ctp, line 133]
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		'Article' => array(
			'id' => '3905',
			'article_category_id' => '1',
			'title' => 'Jagdamba Cement to Conclude Home Insurance Campaign',
			'sub_title' => '',
			'summary' => 'July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. ',
			'content' => '<p>July 5: Jagdamba Cement announced to end Home Insurance Campaign on July 15. The campaign was started by the company to provide extra long-term safety to its customers. Under this campaign, the company provided facility of insurance to their customers for upto Rs 15 million on the purchase of any of its cement products.</p>

<p>According to Jagdamba, it will no longer issue any more coupons and the company will not be viable for claims for insurance made after the given date. However, the coupons that have already been distributed will still be valid until the end of Asadh next year and customers can insure their house until that timeframe.</p>

<p>&ldquo;With the purpose of educating the public about the importance of a strong and safe home, Jagdamba Cement has been organizing programs like Jagdamba Jagaran, Jagdamba Prayog Bidhi and Jagdamba Bishesh,&rdquo; says the company in a press statement.</p>

<p>Jagdamba Cement also expressed its gratitude towards all customers, dealers and well-wishers on helping them make this campaign a resounding success.&nbsp;</p>
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			'title' => 'Reliable Devt Bank to Distribute 10% Bonus Share',
			'sub_title' => '',
			'summary' => 'July 5: The 10th annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. ',
			'content' => '<p style="text-align: justify;">July 5: The 10<sup>th</sup> annual general meeting (AGM) of Reliable Development Bank has endorsed the proposal of distributing 10 percent bonus share to its shareholders. The AGM held under chairmanship of bank director Radheshyam Agrawal has endorsed the proposal of issuing 1:1 right shares after bonus share distribution.</p>

<p style="text-align: justify;">The meeting informed that the bank will soon start branch in Dumre of Tanahun within Mid-July. The bank is also preparing to launch Reliable Capital as its subsidiary company. Presently, the bank has deposit collection of Rs 8.12 billion and loan of Rs 6.58 billion.&nbsp;</p>
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			'title' => 'Purbanchal University Education Fair 2016 Concluded',
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			'summary' => 'July 5: 'Purbanchal University Education Fair 2016' which was held from Friday, July 1 concluded on Sunday, July 3.',
			'content' => '<p style="text-align: justify;">July 5: &#39;Purbanchal University Education Fair 2016&#39; which was held from Friday, July 1 concluded on Sunday, July 3. According to an organiser, more than 15,000 students visited the fair organised in the capital by Purbanchal University College Association. The fair was participated by 43 colleges affiliated from Purbanchal University providing top courses like Engineering, General Science, Health Science, Management, Fashion Designing, Bio-Medical Engineering, Agricultural Vetenary, Computer Science and Mass Communication. The fair included programs such as fashion show, food stall and blood donation.&nbsp;</p>
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			'sortorder' => '3736',
			'image' => '20160705113451_purbanchal.jpg',
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			'article_category_id' => '1',
			'title' => 'Siddhartha Bank retains Bhandari as CEO',
			'sub_title' => '',
			'summary' => 'July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank. ',
			'content' => '<p>July 5: Siddhartha Bank has retained Surendra Bhandari as its CEO. The board of director (BOD) meeting held on June 27 had decided to continue Bhandari as the CEO of the bank.&nbsp;</p>
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			'sortorder' => '3735',
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			'title' => 'SBI Bank Elects Krishna Prasad Acharya as Chairman',
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			'summary' => 'July 5: The 394th board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3.',
			'content' => '<p>July 5: The 394<sup>th</sup> board of directors (BOD) meeting of Nepal SBI Bank has unanimously elected Mr. Krishna Prasad Acharya as its Chairman on July 3. Issuing a press statement, the bank informs that Acharya has replaced Hasana Sharma after she retired from EPF service a couple of months before. Acharya is the Administrator and CEO of Employees Provident Fund (EPF).&nbsp;&nbsp;</p>
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			'id' => '3900',
			'article_category_id' => '1',
			'title' => 'Remit Agreement between HBL And Tranglo Sdn Bhd',
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			'summary' => 'July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia’s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4.  Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.',
			'content' => '<p style="text-align:justify">July 5: Himalayan Bank Limited (HBL) and Tranglo Sendirian Berhad (Tranglo), Asia&rsquo;s leading money transfer operator announced for signing of partnership to offer inward remittance service to Nepal on July 4. &nbsp;Mr. Ashoke SJB Rana, CEO of HBL. and Mr. Sia Hui Yong, Chief Executive Officer of Tranglo signed the agreement amidst a function.</p>

<p style="text-align:justify">Issuing a press statement, it has been informed that the agreement will benefit Nepalese working abroad as they will have more options for sending funds home to friends and family in Nepal. &ldquo;The partnership represents Tranglo&rsquo;s maiden foray in Nepal&rsquo;s remittance Market and with Nepal secured, Tranglo has now a total remittance payout network to 10 countries which includes, Indonesia, Philippines, Bangladesh, India, China, Sri Lanka amongst others,&rdquo; reads the statement.</p>

<p style="text-align:justify">Currently, HBL has 42 branches and 83 ATM booths at present across the country. HBL has its own remittance product, HimalRemit for inward remittance payment and domestic money transfer. HimalRemit has more than 7,500 payment locations all across the country and more than 90 correspondent partners all over the world.&nbsp;</p>
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			'title' => 'LG Grand Cake Cutting Ceremony ',
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			'summary' => 'July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4.',
			'content' => '<p>July 5: Korean consumer electronics brand LG has held a cake cutting ceremony in the capital on July 4. &nbsp;The Grand Cake cutting ceremony was held in the presence of LG Singapore delegates at LG Shoppe at Minbhawan. The visit delegates were in the town to see the increasing market dynamics of LG Smart TV coinciding with Celebrating 50 Years of LG TVs.</p>
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			'title' => 'Govt Preparing Strategy to Control Plastic Bags Use',
			'sub_title' => '',
			'summary' => 'July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.',
			'content' => '<p style="text-align: justify;">July 4: The government is preparing a strategy to ban the production and trade of polypropylene bags in the country. According to the Ministry of Population and Environment (MoPE), it is making strict law to stop the import, export, use and production of polypropylene from the fiscal year 2073/74.</p>

<p style="text-align: justify;">Organising a press conference on the occassion of International Plastic Bag&nbsp; Free Day on Sunday, July 3, MoPE Seceretary Dr Bishwonath Oli, said that the Environment Department is doing homework to make necessary strategies for the purpose. He added, &quot; Due to the lack of strong policy decision, attempts to ban the use of plastic bags were not successful. This time the government has stressed to control the use of plastic bags even in the budget.&quot; According to him, &nbsp;interminesterial collaboration is essential for the implementation of the strategy.</p>

<p style="text-align: justify;">&nbsp;However, plastic produces have been strongly objecting the government&#39;s action to restrict the production and use of plastic bags. Santosh Kumar Sedai, General Seceretary of Nepal Plastic Manufacturers&#39; Association said that the decision discourages industrialiasts and entrepreneurs of the country. &quot; The sector having more than Rs five billion in investment is endangered by the government&#39;s action,&quot; he mentioned. &nbsp;</p>

<p style="text-align: justify;">As per the Association, there are around 200 plastic industries in the country employing more than 10,000 people. Sedai claimed that the decision has came under the pressure of NGOs and INGOs. The Association blamed that the government has been irresponsible in its actions to ban plastic business rather than effectively implementing garbage management.</p>

<p style="text-align: justify;">According to Sedai, all types of plastic are not harmful for human health and environment. He said, &quot; The Assocation is ready to re-cycle used plastics.&quot; As per Sedai, producers are ready to produce plastics of more than 20-30 microns, a standard set by the government. He said that it is not right for the government to influence plastic industries to substitute to alternative businessess. He said, &quot;It is impossible to attract people for other occupation who are working in plastic industries for so long.&quot;</p>

<p style="text-align: justify;">The Govt had tried to control the usage of plastic bags in recent years, though the decisions have not been implemented yet. The plastic bags having less than 20 micron are harmful for the health of human and environment as a whole. Citing the reason, the government tried to ban plastic bags in 2000/2001. Likewise, in 2012/2013 it attempted to control use of plastic bags in the Kathmandu Valley. Also, in 2015 the government tried to ban trade and use of plastic bags.&nbsp;</p>
',
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			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3731',
			'image' => '20160704012819_Plastic-Bag.jpg',
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	(int) 8 => array(
		'Article' => array(
			'id' => '3897',
			'article_category_id' => '1',
			'title' => 'National Microfinance in 3rd Year           ',
			'sub_title' => '',
			'summary' => ' July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.',
			'content' => '<p style="text-align: justify;"><strong>&nbsp;</strong>July 4: National Microfinance Bittiya Sanstha has completed its two years of operation. The National Microfinance celebrated the second anniversary of its establishment amid a program on July 2. The program was held under the chairmanship of Keshav Prasad Acharya, Chairman of the Sanstha.</p>

<p style="text-align: justify;">Speaking on the program, Ram Bahadur Yadav, COE of the Sanstha informed about the financial situations of the company. In its two years of operation, the company has provided the loan of Rs 850 million through its 24 branches in 24 districts. Similarly, the company has mobilised the saving of Rs 90 million during the same period.</p>

<p style="text-align: justify;">According to the company, it has set up the social security fund and started various remittance services for the benefits of its customers.</p>

<p style="text-align: justify;">Moreover, in a blood donation program&nbsp;organised by the company on the same occasion, 29 people including the&nbsp;bank staffs, government officers and social workers donated the blood.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3730',
			'image' => '20160704125835_national.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 9 => array(
		'Article' => array(
			'id' => '3896',
			'article_category_id' => '1',
			'title' => 'Norfrost Deep Freezer Launched in Market',
			'sub_title' => '',
			'summary' => 'July 4: Him Electronics, an umbrella corporation of Golchha Organisation,  has started trading and distribution of the British made deep freezer in the Nepali market. ',
			'content' => '<p>July 4:&nbsp;<span style="line-height:20.8px">Him Electronics, an</span><span style="line-height:1.6">&nbsp;umbrella corporation of Golchha Organisation, &nbsp;has started trading and distribution of the British made deep freezer in the Nepali market. Him Electronics has started distribution of</span><span style="line-height:20.8px">&nbsp;</span><span style="line-height:20.8px">Norfrost brand</span><span style="line-height:1.6">&nbsp;d</span><span style="line-height:1.6">eep f</span><span style="line-height:1.6">reezers in the market. Issuing a press statement, the company informed that the production of Norfrost Deep Freezer started in Britain four decades ago. According to the company, currently 100 liter, 175 liter and 215 Liter capacities of Deep Freezers are available in Nepali market.&nbsp;</span></p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3729',
			'image' => '20160704124908_freezer.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 10 => array(
		'Article' => array(
			'id' => '3895',
			'article_category_id' => '1',
			'title' => 'NIBL Supports the Construction of ‘Pashupati Museum’',
			'sub_title' => '',
			'summary' => 'July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great bath house) and develop it as ‘Pashupati Museum’. ',
			'content' => '<p>July 4: Nepal Investment Bank Limited (NIBL) will support in the maintenance of Mahasnan Ghar (The Great Bath House) and develop it as &lsquo;Pashupati Museum&rsquo;. &ldquo;The bank has signed an agreement with Pashupati Area Development Trust (PADT) under its &quot;People&#39;s involvement and Development&quot; program,&rdquo; informs the bank in a press statement. Jyoti Prakash Pandey, CEO of NIBL and &nbsp;Dr Govinda Tandan, Member Secretary of the Trust signed on this effect on behalf of respective institutions on July 3.</p>

<p>The southern and western sides of Mahasnan Ghar (The Great bath house) were damaged during the devastating earthquake of April 25 and May 12, 2015. According to the agreement, the reconstruction of the Mahasnan Ghar will be accomplished within a year and the development of the museum will come into operation within 3 years.</p>

<p>As per the agreement, NIBL will provide a financial aid of Rs 10 million per annum totaling Rs 30 million in 3 year&#39;s time. &ldquo;NIBL has been actively involved in resurrection and reconstruction of Pashupati area whereby they have reconstructed and maintained the area of Pashupati Aryaghat,&rdquo; informed the trust.&nbsp;</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3728',
			'image' => '20160704113551_pashu.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 11 => array(
		'Article' => array(
			'id' => '3894',
			'article_category_id' => '1',
			'title' => 'Domestic Airlines Reduce Fares',
			'sub_title' => '',
			'summary' => 'July 4:  The domestic airfares have been reduced along with the reduction in price of Aviation Turbine Fuel (ATF).',
			'content' => '<p>July 4: &nbsp;The domestic airfares have been reduced along with the reduction in the price of Aviation Turbine Fuel (ATF).<br />
<br />
A meeting of Airlines Operators Association of Nepal (AOAN), held on July 3, published a list of new domestic airfare to be implemented from July 4.<br />
<br />
According to AOAN, airfare to Simara - the nearest destination from Kathmandu - has been reduced by Rs 115, while airfare to Dhangadi - the farthest destination from the Kathmandu - has come down by Rs 385. Similarly, the cost of mountain flight has also reduced by Rs 375, informed AOAN issuing a press statement.</p>
',
			'published' => true,
			'created' => '2016-07-04',
			'modified' => '2016-07-04',
			'keywords' => '',
			'description' => '',
			'sortorder' => '3727',
			'image' => '20160704111046_air fare.jpg',
			'article_date' => '2016-07-04 00:00:00',
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	(int) 12 => array(
		'Article' => array(
			'id' => '3893',
			'article_category_id' => '1',
			'title' => 'Stakeholders Stress on Increasing Creativity Level in Nepali Advertisements',
			'sub_title' => '',
			'summary' => 'July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.',
			'content' => '<p>July 3: Stakeholders of the Nepali advertisement sector have stressed on increasing the level of creativity in Nepali advertisements. In a program organised by New Business Age Pvt Ltd on July 1, participant advertisement agencies and advertisers point out the necessity of new and creative exercises in the Nepali advertisement sector. According to the participants, Nepali advertisement sector is still functioning on the traditional way.</p>

<p>&ldquo;The use of creativity in Nepali advertisements is satisfactory. However, we should try to increase the level,&rdquo; said Shekhar Golchha, Vice-Chairman of Federation of Nepalese Chamber of Commerce and Industries (FNCCI) and Executive Director of Golchha Organisation. &ldquo;Since the beginning of commercial Nepali advertisements, creative use and developments are apparently good,&rdquo; he added.</p>

<p>In a question asked on budget allocation for creativity in the advertisements, he said &ldquo;Although there is no direct budget allocation for creativity, it is done indirectly.&rdquo; He opined &ldquo;As Nepali market lacks effective analysis, advertisements need to focus on advertisers and the market trends.&rdquo;</p>

<p>In the program, Navin Shrestha, CEO of Water Communication, urged agencies to concentrate their efforts to uplift the level of creativity. &ldquo;Nepali advertisement industry is still running in traditional pattern. Creativity in Nepali advertisement has not increased in the same proportion with the market size,&rdquo; said Shrestha. He stated that as creative advertisement helps to build the brands, advertisements should balance advertisers and market dimensions. &ldquo;Till now, we are calling creativity to the layout part only,&rdquo; he mentioned. Anil Baskota, Client Service Director of Thomson Nepal said that Nepali advertisement remained at bottom in terms of creativity. &ldquo;In terms of present worldwide trend, we are still in limited circle,&rdquo; Baskota said. He commented that Nepali advertisements lack creativity due to the reluctance of agencies to take risks with advertisers. However, he added that Nepal do not lack capable human resources for creativity.</p>

<p>Meanwhile, Lav Manandhar, Art Director of Prisma Ad opined creative practices in Nepali advertisement as satisfactory. Highlighting on the interdependence of advertisers and agencies, he said, &ldquo;Advertisers and agencies travel together. They need to move ahead together,&rdquo; adding, &ldquo;Advertisement presentations should be popular and understandable to all.&rdquo;&nbsp;</p>

<p>Likewise, Santosh Shrestha Chairman of Advertisement Association of Nepal (AAN) informed that the Association has started preparation for the 9<sup>th</sup> Crity Award. Meanwhile, Nirmal Raj Poudel, former Chairman of AAN said that creativity in Nepali advertisement is moving together with pace of the market. Similarly, Ranjit Acharya CEO of Prisma Advertisement said that all types of communication medium have their own effectiveness. &ldquo;Traditional medium need not be scared of their digital peers. However, the traditional media should be digitalised,&rdquo; he said. Likewise, Joydeb Chakravarty, Executive Director of Thomson Nepal stressed on the need of providing platform for new talents in the advertisement sector.</p>

<p>&ldquo;We should produce such advertisements that will generate awareness in the society and stays in the mind of viewers for long time,&rdquo; said Ujaya Shakya, Managing Director of Outreach Pvt Ltd. Pankaj Pradhan, Managing Director of Prismark Marketing Pvt Ltd opined that lot of work is needed in order to take Nepali advertisements to the international standard.</p>

<p>The program was participated by Banshidhar Mishra, Founder Chairman of AAN, Raj Kumar Bhattarai, Former Chairman, Rajendra Aryal CEO of Trikon Advertising, Rabindra Rijal of Key Advertising.&nbsp; Similarly, Sudip Thapa of NNS Pvt Ltd, Manish Adhikari of Mars Pvt Ltd, Sambhu Adhikari of Cosmos Pvt Ltd, Dharmendra Kaji Shrestha of Verities Consultant Network were also among the attendees. &nbsp;The event was marked by the participation of nearly 200 participants. New Business Age organised the program in association with AAN, Sunny Distillery and ABC Television.&nbsp;</p>
',
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			'description' => '',
			'sortorder' => '3726',
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	(int) 13 => array(
		'Article' => array(
			'id' => '3892',
			'article_category_id' => '1',
			'title' => 'Creativity in Nepali Advertisements',
			'sub_title' => 'Views of the participants of the interaction program',
			'summary' => 'July 3: Creativity in Nepali Advertisements; Views of the participants of the interaction program',
			'content' => '<p><img alt="" src="/userfiles/images/shekhar%20golchaa.jpg" style="height:362px; width:300px" /></p>

<p><strong>Shekhar &nbsp;Golchha,</strong></p>

<p><strong>Vice-Chairman, FNCCI</strong></p>

<p>I found the overall program to be a very good initiation. The open discussion helped to gain more information about the Nepali advertisement industry. Though, creativity is a long process and a subject of continuous developing, I believe that the level of creativity in advertisements increase if we continue to organise such programs.</p>

<p><img alt="" src="/userfiles/images/santosh%20shrestha.jpg" style="height:361px; width:300px" /></p>

<p><strong>Santosh Shrestha,</strong></p>

<p><strong>President, Advertising Association of Nepal (AAN)</strong></p>

<p>The Crity Awards was started from 2060 B.S. in order to increase the level of creativity in Nepali advertisement. We have formed a committee for this year&rsquo;s award ceremony. We are hopeful that New Business Age Second Cover Design Award provides support for the Crity Awards. We are producing advertisements that directly touch the heart and that can be felt by the consumers these days. Though we need to focus our efforts to raise the level of creativity in advertisements. &nbsp;&nbsp;</p>

<p><img alt="" src="/userfiles/images/joydev.jpg" style="height:362px; width:300px" /></p>

<p><strong>Joydeb Chakravarty,</strong></p>

<p><strong>Executive Director, Thompson Nepal</strong></p>

<p>It is commendable that New Business Age Group is supporting the agencies especially the creativity part. It encourages the advertisement agencies to do better. I thank New Business Age for organising such important event as no other publication or media company has done it before. We should never be satisfied as we have lot things to do. We need to do better.&nbsp;</p>

<p><img alt="" src="/userfiles/images/aashutosh.jpg" style="height:362px; width:300px" /></p>

<p><strong>Aayush Dhwaj Bista</strong></p>

<p><strong>Creative Director, Project A Pvt.Ltd.</strong></p>

<p>I found the program very motivating as it was based on the contemporary issues of Nepali advertisement industry. Though being a new company, we were able to achieve the third position in the competition. This award has strongly motivated us. I believe that it will be good if more other companies will be participated in upcoming programs.&nbsp;</p>

<p>&nbsp;</p>

<p>&nbsp; &nbsp;<img alt="" src="/userfiles/images/luv%20manandhar.jpg" style="height:362px; line-height:20.8px; width:300px" /></p>

<p>​<strong>Lava Manandhar</strong></p>

<p><strong>Art Director, Prisma Ad</strong></p>

<p>&quot; It&nbsp; is essential to understand the objectives of advertisements that we are doing. Till now we have been making advertisements that are understood by everyone. However, we are not able to foster higher level of creativity in Nepali advertisements compared to those produced abroad. This kind of program can enhance the hidden talents and creativity of many AD agencies who are unable to come ahead in the market.&quot;</p>

<p><img alt="" src="/userfiles/images/nabin%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Navin Shrestha</strong>,</p>

<p><strong>Managing Director,&nbsp;Water Communication</strong></p>

<p>&quot;The production of Nepali advertisements has spanned a period of two decades. Nevertheless, we lag far behind in advertisments compared to our neighboring countries. We are still giving priority to the layout part. It shows we are not serious enough to promote the products and brands. It needs to be understood that the creativity of advertisments should be liked by the general consumers and yield positive outputs to the products and brands. Though the Nepali advertisment market is growing, the level of creativity has not been developed as such. There should be creativity in both media and medium.&quot;</p>

<p><img alt="" src="/userfiles/images/ranjit%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Ranjit Acharya</strong></p>

<p><strong>CEO,&nbsp;Prisma Advertising</strong></p>

<p>&quot;The event organised by New Business Age Pvt. Ltd is very praiseworthy. We should be able to give output from the money of advertisors by being creative. Similarly, it is necessary to focus on the creativity as well as the motive of advertisments. The advertisment should be easily consumed by the target group. Nowadays, there has been rise in trend to advertise products and services on social media. However,&nbsp; effectiveness such types of advertisments has been questioned.</p>

<p>&nbsp;According to a reserach, viewers only remember the advertisments displayed on social media only for 40 seconds. Therefore, it is not enough to advertise &nbsp;only through digital media.&quot;</p>

<p><img alt="" src="/userfiles/images/santosh%20giri.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Silwal Giri</strong></p>

<p><strong>CEO, Prisma Advertising</strong></p>

<p>The program organised by New Business Age Pvt Ltd is appreciative. I find this program to be very creative. The program has conveyed new information about the Nepali Advertisement Industry. I feel that this kind of program should be conducted more often.&nbsp; I believe that this kind of program brings a positive competition between advertisers and agencies.&nbsp; Not only in the capital but programs like this must be organised outside the valley as well so that the advertising market in that area will be encouraged. Continuity for this kind of programs must be given.</p>

<p><img alt="" src="/userfiles/images/anil%281%29.jpg" style="height:362px; width:300px" /></p>

<p><strong>Anil Baskota</strong></p>

<p><strong>Client Service Director, Thomsan Nepal</strong></p>

<p>I got an opportunity to participate in this kind of event for the first time. For that matter also, the program was very important for me. This is a very nice opportunity for those in the advertising world who do not have much networking. Similarly, I did not expect but our company won the Creative Cover Design Award. This award has been awarded to our creative design and our creative designing team. We feel very proud of the achievement since we designed the cover in a single day.</p>

<p><img alt="" src="/userfiles/images/santosh%20raj.jpg" style="height:362px; width:300px" /></p>

<p><strong>Santosh Raj KC </strong></p>

<p><strong>Trade and Marketing Head, Sunny Distillery Pvt Ltd</strong></p>

<p>I feel the program conducted by New Business Age very appreciative. I believe that a program like this will help to resume the Crity&nbsp;Awards which have been delayed due to various reasons. I think this program should be organised on quarterly and half yearly basis if not possible on monthly basis. A program like these encourages the advertisement agencies which are not well established to build networks and promotes the hidden talent. I feel that the participants of the award were encouraged by this event.&nbsp;</p>

<p>&nbsp;</p>
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			'sortorder' => '3725',
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	(int) 14 => array(
		'Article' => array(
			'id' => '3891',
			'article_category_id' => '1',
			'title' => ' Thompson Nepal Bags 2nd NewBiz Cover Design Award',
			'sub_title' => '',
			'summary' => 'July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1.',
			'content' => '<p>July 3: Thompson Nepal has been won the Best Cover Design Award in thE New Business Age Cover Design Award 2016. The second edition of the award ceremony was organized amid a grand program held at Shangrila Hotel on July 1. The winners were selected from the cover designs of last 15 issues of New Business Age magazine dating from April 2015 to June 2016.</p>

<p>Similarly, AD Factor and Project A Studios were awarded with the second and third best awards respectively. &nbsp;Prizes and certificate of appreciation were handed over to the winners. The judging panel under the chairmanship of Dr Bhoj Raj Aryal including Avaya Pandey and Manoj Raut as members selected the best cover designs of the magazine. &nbsp;</p>

<p>The program was started with the welcome speech of Madan Lamsal, Chairman of New Business Age. &nbsp;Welcoming the participants and guests, Lamsal said that the event was organized to encourage the creativity in Nepali advertisements. &ldquo;The joint effort of entrepreneurs, advertisement agencies and media can increase the creativity in this sector and make the advertisements effective,&rdquo; he mentioned.</p>

<p>The event was comprised of a discussion on &lsquo;Creativity in Nepali Advertisement&rsquo; hosted by NBA Chairman Lamsal which was followed by the award ceremony. The discussion also included a Q&amp;A session where guests answered the queries of the audience regarding the ways of increasing the level of creativity in advertisements and various issues faced by the Nepali advertisement industry.</p>
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