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Notice (8): Undefined variable: file [APP/View/Elements/side_bar.ctp, line 60]Code Context// $file = 'http://aabhiyan:QUVLg8Wzs2F7G9N7@nepalstock.com.np/api/indexdata.xml';if(!$xml = simplexml_load_file($file)){$viewFile = '/var/www/html/newbusinessage.com/app/View/Elements/side_bar.ctp' $dataForView = array( 'articles' => array( (int) 0 => array( 'Article' => array( [maximum depth reached] ) ), (int) 1 => array( 'Article' => array( [maximum depth reached] ) ), (int) 2 => array( 'Article' => array( [maximum depth reached] ) ), (int) 3 => array( 'Article' => array( [maximum depth reached] ) ), (int) 4 => array( 'Article' => array( [maximum depth reached] ) ), (int) 5 => array( 'Article' => array( [maximum depth reached] ) ), (int) 6 => array( 'Article' => array( [maximum depth reached] ) ), (int) 7 => array( 'Article' => array( [maximum depth reached] ) ), (int) 8 => array( 'Article' => array( [maximum depth reached] ) ), (int) 9 => array( 'Article' => array( [maximum depth reached] ) ) ), 'current_user' => null, 'logged_in' => false ) $articles = array( (int) 0 => array( 'Article' => array( 'id' => '2534', 'article_category_id' => '198', 'title' => 'Three Decades Of Creaming Success', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dr Herambha H B Rajbhandary, Executive Chairman Nepal Dairy Pvt Ltd" src="/userfiles/images/bt1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 199px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dr Herambha H B Rajbhandary</strong></div> <div> Executive Chairman</div> <div> Nepal Dairy Pvt Ltd</div> </div> </div> </td> </tr> </tbody> </table> <div> <div> Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.</div> <div> </div> </div> <div> Started as a small cottage dairy in the busy streets of Mahaboudha, Kathmandu, Nepal Dairy produced yoghurt in clay pots and some kind of soft cheeses. Primarily, it aimed to break the monopoly of state owned dairy enterprise, DDC and cover the high demand of the dairy products. Started withthe transaction of 28 Litres of milk nd’s now has transaction of 3-4 thousand litres of milk daily. With the best quality dairy products, nd’s has been growing steadily and broadening its customers.</div> <div> </div> <div> "nd’s" produces finest quality of dairy products: Ice Cream, Pouch Milks, yoghurts and cheese. Among them, Nds Ice Cream has been the most popular among customers. Apart from that, it also produces sweets, bakery items (cake, pastries and cookies) and fast food items (pizza, burger etc.). It has its outlets in Mahaboudhha, Putalisadak, Sita Paila inside the valley and Itahari, Pokhara, Mugling and several other places outside the valley.</div> <div> </div> <div> In its over three-decade journey, Nepal Dairy has added more skills and diversified its business to respond its customer’s choice and taste. “We have expanded our business to various dairy based sectors in order to addressour customer’s demand for our products,” says Rajbhandary sharing that they thought of diversifying their products as they started growing steadily in the market.</div> <div> </div> <div> Nepal Dairy is presently providing direct employment to more than 3500 people. The company had started by employing 200 employees. nd’s supports the business of rural milk producers and urban milk consumers of Kathmandu. It safeguards the interest of the rural milk producers by providing highly </div> <div> competitive price. </div> <div> </div> <div> With the annual turnover of 150-160 million, Nds is firmly committed to be the market leader in processing and distribution of dairy products in Nepal. Since day one nd’s products has been everybody’s favourite and its demand has always grown higher and higher. Rajbhandary says, “We didn’t have to struggle much to establish our brand in the market”, “But we don’t miss a small opportunity to give our best.” nd’s has been taste of people as it focuses on quality by adopting world-class standards in the processing its products.</div> <div> </div> <div> Rajbhandary remembers his more than 30 years experience in being part of an ever-growing business and says that his race has no finish line. “Government institutions are limited by targets, But Private sector has no limitations”, he shares, “It thus makes easy to grow.”</div> <div> </div> <div> Being a private sector pioneer in the dairy business, Nepal Dairy has earned a good reputation for its brand acronym: nd’s. Rajbhandary says, “Government should be encouraging initiations from private sectors as they are the backbone of the country.</div> <div> </div> <div> “Nepal Dairy is committed to provide highest quality product to its consumers at the most reasonable cost.It has always been the favourite taste of millions of people in the country and will continue to meet up to their expectations”, Rajbhandary said adding nd’s is committed to its motto “Best Quality: Best Services.”</div>', 'published' => true, 'created' => '2014-01-27', 'modified' => '2014-02-18', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.', 'sortorder' => '2377', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 1 => array( 'Article' => array( 'id' => '2485', 'article_category_id' => '198', 'title' => 'On The Roads For Two Decades', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dinesh Kumar Bartaula, Acting General Manager, Gorakhkali Rubber Udyog Ltd" src="/userfiles/images/brnds%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 201px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dinesh Kumar Bartaula</strong></div> <div> <em>Acting General Manager</em></div> <div> <em>Gorakhkali Rubber Udyog Ltd</em></div> </div> </div> </td> </tr> </tbody> </table> <div> Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment. </div> <div> </div> <div> Named after the famous temple ‘Gorakh Kali’ of Gorkha, the brand name also represents the reliable and committed services of the Gurkhas. It was introduced as a brand committed to provide quality product and service that keeps up to the expectations of the consumers and to the standards of the market. </div> <div> </div> <div> With an aim to fulfil national demand of tyres and substituting import of tyres in the country, GRUL was established on 29 December 1985 under the Nepal Company Act 2021 as a Public-Private-ADB venture backed by the Government of Nepal. The production plant of GRUL and most of its technical front was supported by China. Currently, the Government of Nepal and its entities have a majority of shares in the company.</div> <div> </div> <div> GRUL have a capacity of producing around 84000 heavy automobile and 40000 light commercial and passenger car tyres. Currently it is producing 12 types of truck tyres and 13 types of non-truck tyres that comply with ISI standards in terms of quality and technology.</div> <div> </div> <div> Bias tyres, manufactured by the company, are especially made for vehicles that run on hilly roads. This tyre gives 25,000-30,000 mileage and can be resoled twice. The company imports its major raw materials, rubbers and various chemicals, from international market. </div> <div> </div> <div> Dinesh Kumar Bartaula, Acting General Manager of the company, shares that presently the company is producing only 40% of its total capacity due to working capital constraints.</div> <div> </div> <div> He said that Gorakhkali Tyres were exported to Sri Lanka and Thailand during 1999-2000. But the exports were stopped as the company had to sell at a price that did not yield any profit. Another reason for stopping the export, Bartaula said, was the steadily increasing demand for the tyre within the country itself. </div> <div> </div> <div> Gorakhkali Tyres cost has been revisited time and again. Bartaula shares that it has been difficult for the product to sustain in the market due to steep competition with radial tyres. While radial tyres are suitable for sophisticated urban roads, bias tyres produced by Gorakhkali Tyres, are suitable for hilly roads. </div> <div> </div> <div> “GRUL once had monopoly in the tyre market and dominated it, but the scenario has changed now. It’s difficult to compete with radial tyres”, he said. “Presently the company doesn’t have enough capital to produce radial tyres,” he shared adding that it is hard for the product to compete with cheap Indian tyres, that are manufactured at relatively </div> <div> lower cost. </div> <div> </div> <div> Though Gorakhkali tyre had earned good brand reputation among consumers for more than two decade, the brand is suffering from financial losses for the last few years. Bartaula points to political intervention as one of the major reason for the company’s present standing. </div> <div> </div> <div> Despite odds, Bartaula is hopeful that the company will continue sustaining its brand image and market reputation in the days ahead.</div>', 'published' => true, 'created' => '2014-01-21', 'modified' => '2014-01-27', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment.', 'sortorder' => '2330', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 2 => array( 'Article' => array( 'id' => '2385', 'article_category_id' => '198', 'title' => 'Trishakti Cementing Strength', 'sub_title' => '', 'summary' => null, 'content' => '<div> <div> </div> <div> <strong>--By Upashana Neupane and Om Prakash Khanal</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Satish Chachan, Director, Chachan Group" src="/userfiles/images/tc1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 222px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Satish Chachan</strong></div> <div> Director, Chachan Group</div> </div> </div> </td> </tr> </tbody> </table> <div> Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector. </div> <div> </div> <div> The Chachan group has been an authorized dealer of a popular cement brand ‘Satna’, manufactured by the Birla Group, India, for 60 years. The group introduced Trishakti in the Nepali market utilizing the technical and practical knowledge they gained while doing business with the Birlas and their own business experience of more than a half-decade in the cement industry.</div> <div> </div> <div> ‘Trishakti’ which literally means ‘power of three’ is named after three Hindu gods; Brahma, Bishnu and Maheshwor that represent power. Trishakti thus, symbolizes the strong/powerful base the cement will provide to the infrastructure constructed. Trishakti Cement is available in the market in two different quality: Trishakti Cement Premium OPC and Trishakti Cement Super PPC. </div> <div> </div> <div> The quality standards of these cements are top notch produced using modernized chemical laboratory and expert chemist that have helped the company to establish a quality management system and achieve ISO 9001:2000 & NS (Nepal Standard) – 385 in a very short period of time.</div> <div> </div> <div> </div> <div> Narayani Cement Industry which is characterized by highly innovative, modern and fully computerized plant, initially had capacity to produce 350 Metric Ton (MT) of cement. Later in 2066 and 2069 upgraded its capacity and presently the industry produces 1050 MT of cement every day.</div> <div> </div> <div> The cement targets to address the growing demand in the least developed country like Nepal, which needs huge amount of cement for constructing various infrastructure projects like hydropower, housing, civil construction among others.</div> <div> </div> <div> Trishakti cement provides quality at affordable price and this has established it in the market in a short period of time. “We never compromise in quality”, says Satish Chachan, Director of the Chachan Group, “Thus, it never became very much difficult for us to get established and recognized in the market.” Chachan says that they don’t manipulate customers by committing and telling false things in advertising. “We have always showed them what is true”, he claims. He shares that ‘Quality Cement in affordable price’ has always been their concern.</div> <div> </div> <div> Being a leading Cement Brand for a decade, Chachan shares that Trishakti Cement is not competing with anyone, rather others are competing with it. The group has plans to establish new cement factory and is planning to start soon clinker production too.</div> <div> </div> <div> Sharing that the company has plans to export the product soon to India in the near future, he says, “We might face competition there in Indian market.”</div> <div> </div> <div> According to Chachan, Trishakti Cement fulfills 20 % of cement demand of the country and the company has annual turnover of Rs 2 billion.</div> </div> <p> </p>', 'published' => true, 'created' => '2013-12-31', 'modified' => '2014-01-20', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector.', 'sortorder' => '2249', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 3 => array( 'Article' => array( 'id' => '2349', 'article_category_id' => '198', 'title' => 'Laavanya: Luxury Of Ultimate Beauty', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Suman Pandey, Chief Executive Officer, Fishtail Air" src="/userfiles/images/brand2%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 213px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Shweta Upadhyaya</strong></div> <div> <em>Founder</em></div> <div> <em>Laavanya Luxury Aayurveda</em></div> </div> </div> </td> </tr> </tbody> </table> <div> ‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts. </div> <div> </div> <div> Laavanya is Upadhyaya’s personal journey. She was so much influenced and enchanted by the Vedic philosophy and spirituality and the ideasof Ayurveda, that she started practicing its prescriptions by creating number of formulations for personal use and shared them with close friends. Realizing that, Ayurveda has remained confined as alternative medicine and remained unattractive and out of reach for contemporary lifestyle, she took the initiation for making its riches to the fore through Laavanya. </div> <div> </div> <div> Upadhyaya, a diploma holder in fashion merchandising from Paris Fashion Institute, launched Laavanyawith an aim to deliver the best of Ayurveda to discriminating and conscious consumers. “Laavanya is product of hard work and deep research”, she says.</div> <div> </div> <div> Laavanya Luxury Ayurveda skin care products are manufacturedon the basis of prescription and formulations put forward by the ancient Ayurvedic science of beauty. “We combine the richness of Ayurveda with the sensibilities of the contemporary consumers, to provide a luxurious experience and healthy skin”, Upadhyaya says. All Laavanya products are manufactured using herbs and essential oils derived from the abundant natural resources the Himalayas has to offer and have been used for centuries by the local people for healing and spiritual practices. The brand’s products while continuing that indigenous tradition, has made it accessible to contemporary urban lifestyles.Laavanya aims to transform mundane daily rituals to luxurious experiences.</div> <div> </div> <div> Laavanya Luxury Ayurveda produces various beauty products like Ubtan, Face Mask, Toner, Rose Water, Bath salts, Body Scrubs, Soaps, Lip Balm and so on. All its products, except some creams, are handmade. All hand-made products are manufactured at its facility in Bhatbhateni named ‘The Nature Essence’ and its machine-aided products are manufactured at its manufacturing facility, ‘Floor Himalaya’, in Birgunj. Upadhyaya informed that the company’s test lab in Birgunj is staffed with well qualified Botanist and Herbalists. This lab tests all Laavanya products before they land in market shelves. </div> <div> </div> <div> Laavanya started its journey by producing handcrafted bath products such as cold-pressed bath soaps and Himalayan bath salts. After a long and arduous research and development process that included working closely with herbalists, botanists and microbiologists, it developed an entire range of products. All its products are made from local herbs and minerals through eco-friendly processes. </div> <div> </div> <div> Laavanya products are eco-friendly and its packages are recyclable. Itmanufactures and delivers natural products to the market in a responsible manner that is ethical to local communities and to its costumers. </div> <div> </div> <div> Upadhyaya shares that the company has plans to expand its market within the country and also has envisionedplans to take the brand global in the next few years. Presently, Laavanya is sold in The United States through its San Francisco, California based office.</div> <div> </div> <div> <img alt="" src="/userfiles/images/brand1%20(Copy).jpg" style="width: 550px; height: 454px; margin-left: 10px; margin-right: 10px;" /></div> <div> </div>', 'published' => true, 'created' => '2013-12-24', 'modified' => '2013-12-31', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => '‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts.', 'sortorder' => '2192', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 4 => array( 'Article' => array( 'id' => '2303', 'article_category_id' => '198', 'title' => 'Quality Rice At Affordable Price', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Bishwamitra Kalwar, Managing Director, New Om Khadya Udyog" src="/userfiles/images/min1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 206px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Bishwamitra Kalwar</strong></div> <div> Managing Director</div> <div> New Om Khadya Udyog</div> </div> </div> </td> </tr> </tbody> </table> <div> New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div> <div> </div> <div> The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div> <div> </div> <div> Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div> <div> </div> <div> Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.</div> <div> </div> <div> Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div> <div> </div> <div> Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div> <div> </div> <div> Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div> <div> </div> <div> Along with that he said that the company is working to strengthen presence in the existing market niche. The company has an annual turnover of around 40-45 crores of rupees.</div>', 'published' => true, 'created' => '2013-12-17', 'modified' => '2013-12-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.', 'sortorder' => '2150', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 5 => array( 'Article' => array( 'id' => '2129', 'article_category_id' => '198', 'title' => 'Creating A Winning Brand', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Moti Dugar, Managing Director, National Group of Companies" src="/userfiles/images/md.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 219px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Moti Dugar</strong></div> <div> Managing Director</div> <div> National Group of Companies</div> </div> </td> </tr> </tbody> </table> <div> C<span style="font-size: 12px;">entury spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.</span></div> <div> </div> <div> “Century is the brand to reckon with when it comes about quality products in the sector of spices,” he adds. He also claims that the century brand is the leading domestic brand in Nepal’s spice market.</div> <div> </div> <div> “As we had monopoly in branded market of spices, the brand got huge publicity within short period of time”, he says. Recalling initial days he opines, “We focused on publicizing the product through print and electronic media. “The effort of publicity paid well and Century succeeded to become a number one Nepali spice brand.” </div> <div> </div> <div> Century spice includes fish masala, meat masala, chicken masala, chana masala, chat masala, dal jeera masala, kitchen king masala, biryani masala, pau bhaji masala and momo masala. With a tagline ‘target for ever’, the brand intends to inform that taste of the Century spices remains in the taste buds for a longer period. The brand has been awarded with the ‘NS’ </div> <div> quality mark. </div> <div> </div> <div> Despite struggling for years in the beginning, two decades long journey of the century brand remained easy. “The overwhelming response of the consumers encourages us to expand our portfolio,” he informs. We are planning to introduce cheese ball under the similar brand name in the days to come.</div> <div> </div> <div> The logo of the brand has two green coloured Spoons which symbolizes food freshness. </div> <div> </div> <div> </div> <div> The company has a separate team that conducts research on strengthening the brand. “According to the findings of the survey conducted a year ago the brand value of Century brand was between Rs 10 to 20 million,” Dugar said. “We have excellent technologists who have brought high-end quality and value of the product,” <span style="font-size: 12px;">he adds.</span></div> <div> </div> <div> There company has extended its line up of production to CTC tea, instant snacks (Kurmure, Gapagap, Kurkure) and Glucose. </div> <div> </div> <div> Elaborating on how they decided the brand name, he shares, “The entire world was entering the 21st century. So the idea of century appeared in my mind.” The company has five members team for handling the entire activities of the brand management. “Once product becomes renowned brand it does not requires brand ambassador for promotion,” he says while maintaining, “However, it is necessary to maintain quality.” </div> <div> </div> <div> The brand has targeted all classes of people. The company has been publicising the brand in various electronic and print media as well. “We followed every possible medium for the publicity of the product. Radio jingles, TV ads, pamphlets were some of the major ways of advertisements that we </div> <div> relied on.”</div> <div> </div> <div> Various products of the Century brand are exported to countries such as Canada, United Kingdom, USA, India, Malaysia, UAE among others. The company claims that Century brand products are popular for their quality, affordability and hygiene.</div>', 'published' => true, 'created' => '2013-11-12', 'modified' => '2013-11-25', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Century spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.', 'sortorder' => '1976', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 6 => array( 'Article' => array( 'id' => '2049', 'article_category_id' => '198', 'title' => 'The Legendary Bakers', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Bijay Paudel, Sales Manager, Krishna Pauroti Pvt Ltd" src="/userfiles/images/bp%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Bijay Paudel</strong></div> <div> <em>Sales Manager</em></div> <div> <em>Krishna Pauroti Pvt Ltd</em></div> </div> </td> </tr> </tbody> </table> <div> Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality. Krishna Pauroti since its establishment six decades earlier has now become synonymous to the industry itself, Bijay Paudel sales manager at the Krishna Pauroti Pvt Ltd said. Krishna Bahadur Rajkarnikar, the pioneer of bakery in Nepal, established the bakery in 1948 following his arrival from India, Paudel said adding the baker had “introduced loaf and cakes for the first time in Nepal.” During a visit to India, Krishna Bahadur Rajkarnikar was influenced by a famous English bakery named Firpo. Upon his return to Nepal he started bakery business. </div> <div> </div> <div> Krishna Loaf is renowned in the bakery industry for its quality and has been a benchmark for quality for many bakers. It is one of the first loaf of bread that Nepalis came across, before that roti was the only household thing to eat. </div> <div> Down the years, the bakery has latest bakery equipments but it was not so in the beginning. “It was handmade affair in the beginning. Tough various international technologies had been entered in the recent time,” Bijay said adding, “Consumer’s taste keeps on changing. It is necessary to put out a bigger selection for the consumers.” </div> <div> </div> <div> The legendary bakery firm has set itself apart from other bakers in terms of packaging, product quality and ingredients. Though the bakery has not launched any ad campaigns, the company is preparing to develop and advertise its products in media in the days ahead. “We are planning to make strategy in this regard in the near future,” he said while conceding that “Bakeries rarely invest in advertisement “.</div> <div> </div> <div> “Being a legendary bakery we have been striving to manufacture bakery products that have superior quality.” “Consumers now are becoming very conscious about brand and quality. It encourages us even further to maintain quality, “he says. “The bakery has been constantly planning to improve and upgrade quality. We have been trying to embrace the latest technology.”</div> <div> </div> <div> Bakery product consumers are growing. And this growth has brought in customers with varied taste. Paudel elaborated that considering the popularity of the brand, it is imperative for them to offer wide ranges of bakery products that confirm to the quality standards, taste and expenditures of our customers. “Growing preferences of consumers has played a great role for the increasing popularity of the bakery items, “he adds. </div> <div> </div> <div> Not only customers, he claims that the brand has inspired many others to join the industry and contribute in expanding it. Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people. “The number of bakery products consumer is growing by the day” Paudel added informing that presently the bakery produces more than hundred bakery products that are equally popular among its customers. </div>', 'published' => true, 'created' => '2013-10-28', 'modified' => '2013-11-12', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality.', 'sortorder' => '1917', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 7 => array( 'Article' => array( 'id' => '1998', 'article_category_id' => '198', 'title' => 'Shoes, Nepali Style', 'sub_title' => '', 'summary' => null, 'content' => '<div> <img alt="Shikhar Shoes" src="/userfiles/images/sk(1).jpg" style="width: 550px; height: 163px; margin-left: 20px; margin-right: 20px;" /></div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Ram Krishna Prasain, Managing Director Shikhar Shoe" src="/userfiles/images/rkp.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Ram Krishna Prasain</strong></div> <div> Managing Director</div> <div> Shikhar Shoe</div> </div> </td> </tr> </tbody> </table> <div> When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years. Prasain says that the initial phase of the company was difficult being one of the first domestic brands to test the market. “But with the flow of domestic brands now, many Nepali footwear companies have been taking a sigh of relief.”</div> <div> </div> <div> Shikhar Shoe has developed itself as a special stylish brand among Nepali clientele. Besides, the brand also provides a wonderful choice collection. The company has rolled out women’s sandals and footwear as well. This indicates that the current marketing strategy of the brand aims to attract consumers of all groups. The company is now shifting its strategy by manufacturing shoes targeting high-end consumers.</div> <div> </div> <div> The company has applied various brand promotion strategies. Most advertisement campaigns of the company include innovative brand promotional schemes such as the Shikhar Shoe Style Scholarship Scheme. The brand has now become synonymous with style along with promotional ad campaigns that are appealing to viewers. </div> <div> </div> <div> “Growing competition has been good for the improvement of Nepali footwear brands,” Prasain says. Established in 2052 B.S., the brand has made an 18 year-long journey in the market. On the basis of goodwill as well as the sales figure of the company, Shikhar Shoe claims to be the second largest selling shoe brand in Nepal producing 150 pairs of shoes per day.</div> <div> </div> <div> The company plans to sustain its brand leadership in the days to come. It has come along with various schemes and offers prizes during festive seasons too. “We have been enjoying a huge brand loyalty. The brand has refined its image and relationship with consumers and keeps them interested using numerous branding strategies,” Prasain says. Increasing sales figures, customer’s attention and a range of designs combine to enhance the brand identity. </div> <div> </div> <div> The company was also the first in Nepal to install the technology of the ‘conveyer system’ – this enables large quantities of production while reducing time for manufacturing. The company has thus been working towards advancing manufacturing technology and meeting consumer expectations. “The buying patterns of customers are changing which means that people are now getting used to different brands of shoes produced locally,” Prasain adds.</div> <div> </div> <div> <img alt="Shikhar Shoes" src="/userfiles/images/sk2.jpg" style="width: 550px; height: 93px; margin-left: 20px; margin-right: 20px;" /></div>', 'published' => true, 'created' => '2013-10-21', 'modified' => '2013-10-21', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years.', 'sortorder' => '1851', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 8 => array( 'Article' => array( 'id' => '1911', 'article_category_id' => '198', 'title' => 'Green Branding', 'sub_title' => '', 'summary' => null, 'content' => '<p> <strong><img alt="madankhatri" src="/userfiles/images/Madan.jpg" style="width: 150px; height: 155px; border-width: 1px; border-style: solid; margin: 10px;" /><br /> Madan Khatri</strong><br /> <strong>Marketing Executive</strong><br /> <strong>Shaan Furniture Pvt Ltd, Banepa</strong></p> <p> </p> <div> <p align="left"> <strong>By Bhawani Timilsina</strong></p> </div> <p align="left"> The Nepali branded furniture market, though not completely evolved, has been flourishing slowly in recent times. Kathmandu’s homemakers are increasingly becoming brand-conscious which has made branding an essential process for any furniture company. When the market is flooded with Chinese products, some precious locally-made brands become key players. “It will not be difficult to replace foreign products in terms of quality; however, we have to make our customers aware that Nepali brands are not weak,” says Madan Khatri, Marketing Executive of Shaan Furniture Pvt Ltd in Banepa.</p> <p align="left"> Shaan furniture is an emerging furniture brand in the Nepali market. ‘Shaan’, the journey of pride began in 1993. In a two-decade long journey, the brand has created its own value in the domestic market. “It is very hard to establish a brand in the domestic market,” he says. Though the company was dealing merely with wooden products in the beginning, it now deals with a huge variety of products.</p> <p align="left"> ‘Shaan’ implies that to have a domestic brand is a matter of pride. “It reflects that we are proud to be a part of the furniture market,” he says. The brand name evokes a sense of pride in being locally-made. The popularity of a brand is an asset to any company. “Brands give tremendous contribution to the company,” Khatri says and claims that the strength of the brand assures the quality of the product. The company has organized two furniture expos thus far at the Bhrikutimandap, the one for this year having commenced on September 25, to support domestic furniture brands. The company has dealers in Dilibazar, Banepa, Patan, Kumaripati, Maharajgunj, Butwal and Gwarko.</p> <p align="left"> We are highly motivated by the feedback our customers have given which also maintains the bond between the brand and its consumers. “The logo which is a green tree symbolizes that furniture must go hand-in-hand with environmental conservation,” he clarifies.</p> <p align="left"> “The significant aspect of our brand lies in the originality of the raw materials we have been using to generate products. It makes us stand out from other brands. We have been focusing on local raw materials which are the strength of our brand. We are trying to deliver the message that our brand and products can endure in quality and style,” he adds.</p> <p align="left"> The company, as of now, places huge priority on reliability rather than texture and appearance of its products. It has yet to work on branding. “We are waiting to see what will be a suitable way to brand our product as many furniture brands are becoming popular these days,” explains Khatri. “Sustainability of the brand can be continued by incorporating change in technology and interest of customers,” he adds.</p> <p align="left"> The management team at Shaan is well aware of the concept and the company has been trying to shape its brand and products accordingly. Though the company’s active participation began only a couple of years ago, the management team thinks that the brand has succeeded in making its space in consumers’ consciousness. “Being top-listed among domestic brands, customers do show interest in our products,” Khatri says.</p> <p align="left"> The cost and value of Shaan furniture’s products appear well balanced. “Our target groups are middle class people and the price range has been set accordingly,” Khatri says. The expo has largely helped Khatri and company communicate with customers and the brand’s market share today stands at 12 percent of the total market. With a promise for quality and a spirit for environmental consciousness, Shaan Furniture Pvt Ltd seems to be on a promising path to emerge as a strong brand in the near future.</p> <p> </p>', 'published' => true, 'created' => '2013-10-01', 'modified' => '2013-10-01', 'keywords' => 'Brands & Technology cover story news & articles, Brands & Technology news & articles from Brands & Technology, Brands & Technology headlines from nepal, Brands & Technology current and latest Brands & Technology news from nepal, Brands & Technology economic news from nepal, nepali Brands & Technolo', 'description' => 'Promise for quality and environmental consciousness makes Shaan Furniture Pvt Ltd likely to emerge as a strong brand', 'sortorder' => '1772', 'image' => '1380616765.jpg', 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 9 => array( 'Article' => array( 'id' => '1829', 'article_category_id' => '198', 'title' => 'Pashupati’s Colourful Journey', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina </strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Shailendra Kumar Sitaula Country Manager, Sales and Marketing Pashupati Paints Pvt Ltd" src="/userfiles/images/sks%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Shailendra Kumar Sitaula</strong></div> <div> Country Manager, Sales and Marketing</div> <div> Pashupati Paints Pvt Ltd</div> </div> </td> </tr> </tbody> </table> <div> Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div> <div> </div> <div> When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div> <div> </div> <div> The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div> <div> </div> <div> Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div> <div> </div> <div> The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div> <div> </div> <div> In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div> <div> </div> <div> With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div> <div> </div>', 'published' => true, 'created' => '2013-09-17', 'modified' => '2013-09-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Pashupati Paints has been at par with multinational brands, proving high competence in Nepali business', 'sortorder' => '1690', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ) ) $current_user = null $logged_in = falseinclude - APP/View/Elements/side_bar.ctp, line 60 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::_renderElement() - CORE/Cake/View/View.php, line 1224 View::element() - CORE/Cake/View/View.php, line 418 include - APP/View/Articles/index.ctp, line 157 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 117
Warning (2): simplexml_load_file() [<a href='http://php.net/function.simplexml-load-file'>function.simplexml-load-file</a>]: I/O warning : failed to load external entity "" [APP/View/Elements/side_bar.ctp, line 60]file not found!Code Context// $file = 'http://aabhiyan:QUVLg8Wzs2F7G9N7@nepalstock.com.np/api/indexdata.xml';if(!$xml = simplexml_load_file($file)){$viewFile = '/var/www/html/newbusinessage.com/app/View/Elements/side_bar.ctp' $dataForView = array( 'articles' => array( (int) 0 => array( 'Article' => array( [maximum depth reached] ) ), (int) 1 => array( 'Article' => array( [maximum depth reached] ) ), (int) 2 => array( 'Article' => array( [maximum depth reached] ) ), (int) 3 => array( 'Article' => array( [maximum depth reached] ) ), (int) 4 => array( 'Article' => array( [maximum depth reached] ) ), (int) 5 => array( 'Article' => array( [maximum depth reached] ) ), (int) 6 => array( 'Article' => array( [maximum depth reached] ) ), (int) 7 => array( 'Article' => array( [maximum depth reached] ) ), (int) 8 => array( 'Article' => array( [maximum depth reached] ) ), (int) 9 => array( 'Article' => array( [maximum depth reached] ) ) ), 'current_user' => null, 'logged_in' => false ) $articles = array( (int) 0 => array( 'Article' => array( 'id' => '2534', 'article_category_id' => '198', 'title' => 'Three Decades Of Creaming Success', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dr Herambha H B Rajbhandary, Executive Chairman Nepal Dairy Pvt Ltd" src="/userfiles/images/bt1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 199px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dr Herambha H B Rajbhandary</strong></div> <div> Executive Chairman</div> <div> Nepal Dairy Pvt Ltd</div> </div> </div> </td> </tr> </tbody> </table> <div> <div> Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.</div> <div> </div> </div> <div> Started as a small cottage dairy in the busy streets of Mahaboudha, Kathmandu, Nepal Dairy produced yoghurt in clay pots and some kind of soft cheeses. Primarily, it aimed to break the monopoly of state owned dairy enterprise, DDC and cover the high demand of the dairy products. Started withthe transaction of 28 Litres of milk nd’s now has transaction of 3-4 thousand litres of milk daily. With the best quality dairy products, nd’s has been growing steadily and broadening its customers.</div> <div> </div> <div> "nd’s" produces finest quality of dairy products: Ice Cream, Pouch Milks, yoghurts and cheese. Among them, Nds Ice Cream has been the most popular among customers. Apart from that, it also produces sweets, bakery items (cake, pastries and cookies) and fast food items (pizza, burger etc.). It has its outlets in Mahaboudhha, Putalisadak, Sita Paila inside the valley and Itahari, Pokhara, Mugling and several other places outside the valley.</div> <div> </div> <div> In its over three-decade journey, Nepal Dairy has added more skills and diversified its business to respond its customer’s choice and taste. “We have expanded our business to various dairy based sectors in order to addressour customer’s demand for our products,” says Rajbhandary sharing that they thought of diversifying their products as they started growing steadily in the market.</div> <div> </div> <div> Nepal Dairy is presently providing direct employment to more than 3500 people. The company had started by employing 200 employees. nd’s supports the business of rural milk producers and urban milk consumers of Kathmandu. It safeguards the interest of the rural milk producers by providing highly </div> <div> competitive price. </div> <div> </div> <div> With the annual turnover of 150-160 million, Nds is firmly committed to be the market leader in processing and distribution of dairy products in Nepal. Since day one nd’s products has been everybody’s favourite and its demand has always grown higher and higher. Rajbhandary says, “We didn’t have to struggle much to establish our brand in the market”, “But we don’t miss a small opportunity to give our best.” nd’s has been taste of people as it focuses on quality by adopting world-class standards in the processing its products.</div> <div> </div> <div> Rajbhandary remembers his more than 30 years experience in being part of an ever-growing business and says that his race has no finish line. “Government institutions are limited by targets, But Private sector has no limitations”, he shares, “It thus makes easy to grow.”</div> <div> </div> <div> Being a private sector pioneer in the dairy business, Nepal Dairy has earned a good reputation for its brand acronym: nd’s. Rajbhandary says, “Government should be encouraging initiations from private sectors as they are the backbone of the country.</div> <div> </div> <div> “Nepal Dairy is committed to provide highest quality product to its consumers at the most reasonable cost.It has always been the favourite taste of millions of people in the country and will continue to meet up to their expectations”, Rajbhandary said adding nd’s is committed to its motto “Best Quality: Best Services.”</div>', 'published' => true, 'created' => '2014-01-27', 'modified' => '2014-02-18', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.', 'sortorder' => '2377', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 1 => array( 'Article' => array( 'id' => '2485', 'article_category_id' => '198', 'title' => 'On The Roads For Two Decades', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dinesh Kumar Bartaula, Acting General Manager, Gorakhkali Rubber Udyog Ltd" src="/userfiles/images/brnds%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 201px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dinesh Kumar Bartaula</strong></div> <div> <em>Acting General Manager</em></div> <div> <em>Gorakhkali Rubber Udyog Ltd</em></div> </div> </div> </td> </tr> </tbody> </table> <div> Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment. </div> <div> </div> <div> Named after the famous temple ‘Gorakh Kali’ of Gorkha, the brand name also represents the reliable and committed services of the Gurkhas. It was introduced as a brand committed to provide quality product and service that keeps up to the expectations of the consumers and to the standards of the market. </div> <div> </div> <div> With an aim to fulfil national demand of tyres and substituting import of tyres in the country, GRUL was established on 29 December 1985 under the Nepal Company Act 2021 as a Public-Private-ADB venture backed by the Government of Nepal. The production plant of GRUL and most of its technical front was supported by China. Currently, the Government of Nepal and its entities have a majority of shares in the company.</div> <div> </div> <div> GRUL have a capacity of producing around 84000 heavy automobile and 40000 light commercial and passenger car tyres. Currently it is producing 12 types of truck tyres and 13 types of non-truck tyres that comply with ISI standards in terms of quality and technology.</div> <div> </div> <div> Bias tyres, manufactured by the company, are especially made for vehicles that run on hilly roads. This tyre gives 25,000-30,000 mileage and can be resoled twice. The company imports its major raw materials, rubbers and various chemicals, from international market. </div> <div> </div> <div> Dinesh Kumar Bartaula, Acting General Manager of the company, shares that presently the company is producing only 40% of its total capacity due to working capital constraints.</div> <div> </div> <div> He said that Gorakhkali Tyres were exported to Sri Lanka and Thailand during 1999-2000. But the exports were stopped as the company had to sell at a price that did not yield any profit. Another reason for stopping the export, Bartaula said, was the steadily increasing demand for the tyre within the country itself. </div> <div> </div> <div> Gorakhkali Tyres cost has been revisited time and again. Bartaula shares that it has been difficult for the product to sustain in the market due to steep competition with radial tyres. While radial tyres are suitable for sophisticated urban roads, bias tyres produced by Gorakhkali Tyres, are suitable for hilly roads. </div> <div> </div> <div> “GRUL once had monopoly in the tyre market and dominated it, but the scenario has changed now. It’s difficult to compete with radial tyres”, he said. “Presently the company doesn’t have enough capital to produce radial tyres,” he shared adding that it is hard for the product to compete with cheap Indian tyres, that are manufactured at relatively </div> <div> lower cost. </div> <div> </div> <div> Though Gorakhkali tyre had earned good brand reputation among consumers for more than two decade, the brand is suffering from financial losses for the last few years. Bartaula points to political intervention as one of the major reason for the company’s present standing. </div> <div> </div> <div> Despite odds, Bartaula is hopeful that the company will continue sustaining its brand image and market reputation in the days ahead.</div>', 'published' => true, 'created' => '2014-01-21', 'modified' => '2014-01-27', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment.', 'sortorder' => '2330', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 2 => array( 'Article' => array( 'id' => '2385', 'article_category_id' => '198', 'title' => 'Trishakti Cementing Strength', 'sub_title' => '', 'summary' => null, 'content' => '<div> <div> </div> <div> <strong>--By Upashana Neupane and Om Prakash Khanal</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Satish Chachan, Director, Chachan Group" src="/userfiles/images/tc1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 222px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Satish Chachan</strong></div> <div> Director, Chachan Group</div> </div> </div> </td> </tr> </tbody> </table> <div> Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector. </div> <div> </div> <div> The Chachan group has been an authorized dealer of a popular cement brand ‘Satna’, manufactured by the Birla Group, India, for 60 years. The group introduced Trishakti in the Nepali market utilizing the technical and practical knowledge they gained while doing business with the Birlas and their own business experience of more than a half-decade in the cement industry.</div> <div> </div> <div> ‘Trishakti’ which literally means ‘power of three’ is named after three Hindu gods; Brahma, Bishnu and Maheshwor that represent power. Trishakti thus, symbolizes the strong/powerful base the cement will provide to the infrastructure constructed. Trishakti Cement is available in the market in two different quality: Trishakti Cement Premium OPC and Trishakti Cement Super PPC. </div> <div> </div> <div> The quality standards of these cements are top notch produced using modernized chemical laboratory and expert chemist that have helped the company to establish a quality management system and achieve ISO 9001:2000 & NS (Nepal Standard) – 385 in a very short period of time.</div> <div> </div> <div> </div> <div> Narayani Cement Industry which is characterized by highly innovative, modern and fully computerized plant, initially had capacity to produce 350 Metric Ton (MT) of cement. Later in 2066 and 2069 upgraded its capacity and presently the industry produces 1050 MT of cement every day.</div> <div> </div> <div> The cement targets to address the growing demand in the least developed country like Nepal, which needs huge amount of cement for constructing various infrastructure projects like hydropower, housing, civil construction among others.</div> <div> </div> <div> Trishakti cement provides quality at affordable price and this has established it in the market in a short period of time. “We never compromise in quality”, says Satish Chachan, Director of the Chachan Group, “Thus, it never became very much difficult for us to get established and recognized in the market.” Chachan says that they don’t manipulate customers by committing and telling false things in advertising. “We have always showed them what is true”, he claims. He shares that ‘Quality Cement in affordable price’ has always been their concern.</div> <div> </div> <div> Being a leading Cement Brand for a decade, Chachan shares that Trishakti Cement is not competing with anyone, rather others are competing with it. The group has plans to establish new cement factory and is planning to start soon clinker production too.</div> <div> </div> <div> Sharing that the company has plans to export the product soon to India in the near future, he says, “We might face competition there in Indian market.”</div> <div> </div> <div> According to Chachan, Trishakti Cement fulfills 20 % of cement demand of the country and the company has annual turnover of Rs 2 billion.</div> </div> <p> </p>', 'published' => true, 'created' => '2013-12-31', 'modified' => '2014-01-20', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector.', 'sortorder' => '2249', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 3 => array( 'Article' => array( 'id' => '2349', 'article_category_id' => '198', 'title' => 'Laavanya: Luxury Of Ultimate Beauty', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Suman Pandey, Chief Executive Officer, Fishtail Air" src="/userfiles/images/brand2%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 213px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Shweta Upadhyaya</strong></div> <div> <em>Founder</em></div> <div> <em>Laavanya Luxury Aayurveda</em></div> </div> </div> </td> </tr> </tbody> </table> <div> ‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts. </div> <div> </div> <div> Laavanya is Upadhyaya’s personal journey. She was so much influenced and enchanted by the Vedic philosophy and spirituality and the ideasof Ayurveda, that she started practicing its prescriptions by creating number of formulations for personal use and shared them with close friends. Realizing that, Ayurveda has remained confined as alternative medicine and remained unattractive and out of reach for contemporary lifestyle, she took the initiation for making its riches to the fore through Laavanya. </div> <div> </div> <div> Upadhyaya, a diploma holder in fashion merchandising from Paris Fashion Institute, launched Laavanyawith an aim to deliver the best of Ayurveda to discriminating and conscious consumers. “Laavanya is product of hard work and deep research”, she says.</div> <div> </div> <div> Laavanya Luxury Ayurveda skin care products are manufacturedon the basis of prescription and formulations put forward by the ancient Ayurvedic science of beauty. “We combine the richness of Ayurveda with the sensibilities of the contemporary consumers, to provide a luxurious experience and healthy skin”, Upadhyaya says. All Laavanya products are manufactured using herbs and essential oils derived from the abundant natural resources the Himalayas has to offer and have been used for centuries by the local people for healing and spiritual practices. The brand’s products while continuing that indigenous tradition, has made it accessible to contemporary urban lifestyles.Laavanya aims to transform mundane daily rituals to luxurious experiences.</div> <div> </div> <div> Laavanya Luxury Ayurveda produces various beauty products like Ubtan, Face Mask, Toner, Rose Water, Bath salts, Body Scrubs, Soaps, Lip Balm and so on. All its products, except some creams, are handmade. All hand-made products are manufactured at its facility in Bhatbhateni named ‘The Nature Essence’ and its machine-aided products are manufactured at its manufacturing facility, ‘Floor Himalaya’, in Birgunj. Upadhyaya informed that the company’s test lab in Birgunj is staffed with well qualified Botanist and Herbalists. This lab tests all Laavanya products before they land in market shelves. </div> <div> </div> <div> Laavanya started its journey by producing handcrafted bath products such as cold-pressed bath soaps and Himalayan bath salts. After a long and arduous research and development process that included working closely with herbalists, botanists and microbiologists, it developed an entire range of products. All its products are made from local herbs and minerals through eco-friendly processes. </div> <div> </div> <div> Laavanya products are eco-friendly and its packages are recyclable. Itmanufactures and delivers natural products to the market in a responsible manner that is ethical to local communities and to its costumers. </div> <div> </div> <div> Upadhyaya shares that the company has plans to expand its market within the country and also has envisionedplans to take the brand global in the next few years. Presently, Laavanya is sold in The United States through its San Francisco, California based office.</div> <div> </div> <div> <img alt="" src="/userfiles/images/brand1%20(Copy).jpg" style="width: 550px; height: 454px; margin-left: 10px; margin-right: 10px;" /></div> <div> </div>', 'published' => true, 'created' => '2013-12-24', 'modified' => '2013-12-31', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => '‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts.', 'sortorder' => '2192', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 4 => array( 'Article' => array( 'id' => '2303', 'article_category_id' => '198', 'title' => 'Quality Rice At Affordable Price', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Bishwamitra Kalwar, Managing Director, New Om Khadya Udyog" src="/userfiles/images/min1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 206px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Bishwamitra Kalwar</strong></div> <div> Managing Director</div> <div> New Om Khadya Udyog</div> </div> </div> </td> </tr> </tbody> </table> <div> New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div> <div> </div> <div> The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div> <div> </div> <div> Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div> <div> </div> <div> Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.</div> <div> </div> <div> Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div> <div> </div> <div> Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div> <div> </div> <div> Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div> <div> </div> <div> Along with that he said that the company is working to strengthen presence in the existing market niche. The company has an annual turnover of around 40-45 crores of rupees.</div>', 'published' => true, 'created' => '2013-12-17', 'modified' => '2013-12-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.', 'sortorder' => '2150', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 5 => array( 'Article' => array( 'id' => '2129', 'article_category_id' => '198', 'title' => 'Creating A Winning Brand', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Moti Dugar, Managing Director, National Group of Companies" src="/userfiles/images/md.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 219px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Moti Dugar</strong></div> <div> Managing Director</div> <div> National Group of Companies</div> </div> </td> </tr> </tbody> </table> <div> C<span style="font-size: 12px;">entury spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.</span></div> <div> </div> <div> “Century is the brand to reckon with when it comes about quality products in the sector of spices,” he adds. He also claims that the century brand is the leading domestic brand in Nepal’s spice market.</div> <div> </div> <div> “As we had monopoly in branded market of spices, the brand got huge publicity within short period of time”, he says. Recalling initial days he opines, “We focused on publicizing the product through print and electronic media. “The effort of publicity paid well and Century succeeded to become a number one Nepali spice brand.” </div> <div> </div> <div> Century spice includes fish masala, meat masala, chicken masala, chana masala, chat masala, dal jeera masala, kitchen king masala, biryani masala, pau bhaji masala and momo masala. With a tagline ‘target for ever’, the brand intends to inform that taste of the Century spices remains in the taste buds for a longer period. The brand has been awarded with the ‘NS’ </div> <div> quality mark. </div> <div> </div> <div> Despite struggling for years in the beginning, two decades long journey of the century brand remained easy. “The overwhelming response of the consumers encourages us to expand our portfolio,” he informs. We are planning to introduce cheese ball under the similar brand name in the days to come.</div> <div> </div> <div> The logo of the brand has two green coloured Spoons which symbolizes food freshness. </div> <div> </div> <div> </div> <div> The company has a separate team that conducts research on strengthening the brand. “According to the findings of the survey conducted a year ago the brand value of Century brand was between Rs 10 to 20 million,” Dugar said. “We have excellent technologists who have brought high-end quality and value of the product,” <span style="font-size: 12px;">he adds.</span></div> <div> </div> <div> There company has extended its line up of production to CTC tea, instant snacks (Kurmure, Gapagap, Kurkure) and Glucose. </div> <div> </div> <div> Elaborating on how they decided the brand name, he shares, “The entire world was entering the 21st century. So the idea of century appeared in my mind.” The company has five members team for handling the entire activities of the brand management. “Once product becomes renowned brand it does not requires brand ambassador for promotion,” he says while maintaining, “However, it is necessary to maintain quality.” </div> <div> </div> <div> The brand has targeted all classes of people. The company has been publicising the brand in various electronic and print media as well. “We followed every possible medium for the publicity of the product. Radio jingles, TV ads, pamphlets were some of the major ways of advertisements that we </div> <div> relied on.”</div> <div> </div> <div> Various products of the Century brand are exported to countries such as Canada, United Kingdom, USA, India, Malaysia, UAE among others. The company claims that Century brand products are popular for their quality, affordability and hygiene.</div>', 'published' => true, 'created' => '2013-11-12', 'modified' => '2013-11-25', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Century spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.', 'sortorder' => '1976', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 6 => array( 'Article' => array( 'id' => '2049', 'article_category_id' => '198', 'title' => 'The Legendary Bakers', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Bijay Paudel, Sales Manager, Krishna Pauroti Pvt Ltd" src="/userfiles/images/bp%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Bijay Paudel</strong></div> <div> <em>Sales Manager</em></div> <div> <em>Krishna Pauroti Pvt Ltd</em></div> </div> </td> </tr> </tbody> </table> <div> Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality. Krishna Pauroti since its establishment six decades earlier has now become synonymous to the industry itself, Bijay Paudel sales manager at the Krishna Pauroti Pvt Ltd said. Krishna Bahadur Rajkarnikar, the pioneer of bakery in Nepal, established the bakery in 1948 following his arrival from India, Paudel said adding the baker had “introduced loaf and cakes for the first time in Nepal.” During a visit to India, Krishna Bahadur Rajkarnikar was influenced by a famous English bakery named Firpo. Upon his return to Nepal he started bakery business. </div> <div> </div> <div> Krishna Loaf is renowned in the bakery industry for its quality and has been a benchmark for quality for many bakers. It is one of the first loaf of bread that Nepalis came across, before that roti was the only household thing to eat. </div> <div> Down the years, the bakery has latest bakery equipments but it was not so in the beginning. “It was handmade affair in the beginning. Tough various international technologies had been entered in the recent time,” Bijay said adding, “Consumer’s taste keeps on changing. It is necessary to put out a bigger selection for the consumers.” </div> <div> </div> <div> The legendary bakery firm has set itself apart from other bakers in terms of packaging, product quality and ingredients. Though the bakery has not launched any ad campaigns, the company is preparing to develop and advertise its products in media in the days ahead. “We are planning to make strategy in this regard in the near future,” he said while conceding that “Bakeries rarely invest in advertisement “.</div> <div> </div> <div> “Being a legendary bakery we have been striving to manufacture bakery products that have superior quality.” “Consumers now are becoming very conscious about brand and quality. It encourages us even further to maintain quality, “he says. “The bakery has been constantly planning to improve and upgrade quality. We have been trying to embrace the latest technology.”</div> <div> </div> <div> Bakery product consumers are growing. And this growth has brought in customers with varied taste. Paudel elaborated that considering the popularity of the brand, it is imperative for them to offer wide ranges of bakery products that confirm to the quality standards, taste and expenditures of our customers. “Growing preferences of consumers has played a great role for the increasing popularity of the bakery items, “he adds. </div> <div> </div> <div> Not only customers, he claims that the brand has inspired many others to join the industry and contribute in expanding it. Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people. “The number of bakery products consumer is growing by the day” Paudel added informing that presently the bakery produces more than hundred bakery products that are equally popular among its customers. </div>', 'published' => true, 'created' => '2013-10-28', 'modified' => '2013-11-12', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality.', 'sortorder' => '1917', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 7 => array( 'Article' => array( 'id' => '1998', 'article_category_id' => '198', 'title' => 'Shoes, Nepali Style', 'sub_title' => '', 'summary' => null, 'content' => '<div> <img alt="Shikhar Shoes" src="/userfiles/images/sk(1).jpg" style="width: 550px; height: 163px; margin-left: 20px; margin-right: 20px;" /></div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Ram Krishna Prasain, Managing Director Shikhar Shoe" src="/userfiles/images/rkp.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Ram Krishna Prasain</strong></div> <div> Managing Director</div> <div> Shikhar Shoe</div> </div> </td> </tr> </tbody> </table> <div> When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years. Prasain says that the initial phase of the company was difficult being one of the first domestic brands to test the market. “But with the flow of domestic brands now, many Nepali footwear companies have been taking a sigh of relief.”</div> <div> </div> <div> Shikhar Shoe has developed itself as a special stylish brand among Nepali clientele. Besides, the brand also provides a wonderful choice collection. The company has rolled out women’s sandals and footwear as well. This indicates that the current marketing strategy of the brand aims to attract consumers of all groups. The company is now shifting its strategy by manufacturing shoes targeting high-end consumers.</div> <div> </div> <div> The company has applied various brand promotion strategies. Most advertisement campaigns of the company include innovative brand promotional schemes such as the Shikhar Shoe Style Scholarship Scheme. The brand has now become synonymous with style along with promotional ad campaigns that are appealing to viewers. </div> <div> </div> <div> “Growing competition has been good for the improvement of Nepali footwear brands,” Prasain says. Established in 2052 B.S., the brand has made an 18 year-long journey in the market. On the basis of goodwill as well as the sales figure of the company, Shikhar Shoe claims to be the second largest selling shoe brand in Nepal producing 150 pairs of shoes per day.</div> <div> </div> <div> The company plans to sustain its brand leadership in the days to come. It has come along with various schemes and offers prizes during festive seasons too. “We have been enjoying a huge brand loyalty. The brand has refined its image and relationship with consumers and keeps them interested using numerous branding strategies,” Prasain says. Increasing sales figures, customer’s attention and a range of designs combine to enhance the brand identity. </div> <div> </div> <div> The company was also the first in Nepal to install the technology of the ‘conveyer system’ – this enables large quantities of production while reducing time for manufacturing. The company has thus been working towards advancing manufacturing technology and meeting consumer expectations. “The buying patterns of customers are changing which means that people are now getting used to different brands of shoes produced locally,” Prasain adds.</div> <div> </div> <div> <img alt="Shikhar Shoes" src="/userfiles/images/sk2.jpg" style="width: 550px; height: 93px; margin-left: 20px; margin-right: 20px;" /></div>', 'published' => true, 'created' => '2013-10-21', 'modified' => '2013-10-21', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years.', 'sortorder' => '1851', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 8 => array( 'Article' => array( 'id' => '1911', 'article_category_id' => '198', 'title' => 'Green Branding', 'sub_title' => '', 'summary' => null, 'content' => '<p> <strong><img alt="madankhatri" src="/userfiles/images/Madan.jpg" style="width: 150px; height: 155px; border-width: 1px; border-style: solid; margin: 10px;" /><br /> Madan Khatri</strong><br /> <strong>Marketing Executive</strong><br /> <strong>Shaan Furniture Pvt Ltd, Banepa</strong></p> <p> </p> <div> <p align="left"> <strong>By Bhawani Timilsina</strong></p> </div> <p align="left"> The Nepali branded furniture market, though not completely evolved, has been flourishing slowly in recent times. Kathmandu’s homemakers are increasingly becoming brand-conscious which has made branding an essential process for any furniture company. When the market is flooded with Chinese products, some precious locally-made brands become key players. “It will not be difficult to replace foreign products in terms of quality; however, we have to make our customers aware that Nepali brands are not weak,” says Madan Khatri, Marketing Executive of Shaan Furniture Pvt Ltd in Banepa.</p> <p align="left"> Shaan furniture is an emerging furniture brand in the Nepali market. ‘Shaan’, the journey of pride began in 1993. In a two-decade long journey, the brand has created its own value in the domestic market. “It is very hard to establish a brand in the domestic market,” he says. Though the company was dealing merely with wooden products in the beginning, it now deals with a huge variety of products.</p> <p align="left"> ‘Shaan’ implies that to have a domestic brand is a matter of pride. “It reflects that we are proud to be a part of the furniture market,” he says. The brand name evokes a sense of pride in being locally-made. The popularity of a brand is an asset to any company. “Brands give tremendous contribution to the company,” Khatri says and claims that the strength of the brand assures the quality of the product. The company has organized two furniture expos thus far at the Bhrikutimandap, the one for this year having commenced on September 25, to support domestic furniture brands. The company has dealers in Dilibazar, Banepa, Patan, Kumaripati, Maharajgunj, Butwal and Gwarko.</p> <p align="left"> We are highly motivated by the feedback our customers have given which also maintains the bond between the brand and its consumers. “The logo which is a green tree symbolizes that furniture must go hand-in-hand with environmental conservation,” he clarifies.</p> <p align="left"> “The significant aspect of our brand lies in the originality of the raw materials we have been using to generate products. It makes us stand out from other brands. We have been focusing on local raw materials which are the strength of our brand. We are trying to deliver the message that our brand and products can endure in quality and style,” he adds.</p> <p align="left"> The company, as of now, places huge priority on reliability rather than texture and appearance of its products. It has yet to work on branding. “We are waiting to see what will be a suitable way to brand our product as many furniture brands are becoming popular these days,” explains Khatri. “Sustainability of the brand can be continued by incorporating change in technology and interest of customers,” he adds.</p> <p align="left"> The management team at Shaan is well aware of the concept and the company has been trying to shape its brand and products accordingly. Though the company’s active participation began only a couple of years ago, the management team thinks that the brand has succeeded in making its space in consumers’ consciousness. “Being top-listed among domestic brands, customers do show interest in our products,” Khatri says.</p> <p align="left"> The cost and value of Shaan furniture’s products appear well balanced. “Our target groups are middle class people and the price range has been set accordingly,” Khatri says. The expo has largely helped Khatri and company communicate with customers and the brand’s market share today stands at 12 percent of the total market. With a promise for quality and a spirit for environmental consciousness, Shaan Furniture Pvt Ltd seems to be on a promising path to emerge as a strong brand in the near future.</p> <p> </p>', 'published' => true, 'created' => '2013-10-01', 'modified' => '2013-10-01', 'keywords' => 'Brands & Technology cover story news & articles, Brands & Technology news & articles from Brands & Technology, Brands & Technology headlines from nepal, Brands & Technology current and latest Brands & Technology news from nepal, Brands & Technology economic news from nepal, nepali Brands & Technolo', 'description' => 'Promise for quality and environmental consciousness makes Shaan Furniture Pvt Ltd likely to emerge as a strong brand', 'sortorder' => '1772', 'image' => '1380616765.jpg', 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 9 => array( 'Article' => array( 'id' => '1829', 'article_category_id' => '198', 'title' => 'Pashupati’s Colourful Journey', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina </strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Shailendra Kumar Sitaula Country Manager, Sales and Marketing Pashupati Paints Pvt Ltd" src="/userfiles/images/sks%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Shailendra Kumar Sitaula</strong></div> <div> Country Manager, Sales and Marketing</div> <div> Pashupati Paints Pvt Ltd</div> </div> </td> </tr> </tbody> </table> <div> Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div> <div> </div> <div> When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div> <div> </div> <div> The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div> <div> </div> <div> Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div> <div> </div> <div> The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div> <div> </div> <div> In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div> <div> </div> <div> With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div> <div> </div>', 'published' => true, 'created' => '2013-09-17', 'modified' => '2013-09-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Pashupati Paints has been at par with multinational brands, proving high competence in Nepali business', 'sortorder' => '1690', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ) ) $current_user = null $logged_in = falsesimplexml_load_file - [internal], line ?? include - APP/View/Elements/side_bar.ctp, line 60 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::_renderElement() - CORE/Cake/View/View.php, line 1224 View::element() - CORE/Cake/View/View.php, line 418 include - APP/View/Articles/index.ctp, line 157 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 117
Notice (8): Undefined variable: file [APP/View/Elements/side_bar.ctp, line 133]Code Context// $file = 'http://aabhiyan:QUVLg8Wzs2F7G9N7@nepalstock.com.np/api/subindexdata.xml';if(!$xml = simplexml_load_file($file)){$viewFile = '/var/www/html/newbusinessage.com/app/View/Elements/side_bar.ctp' $dataForView = array( 'articles' => array( (int) 0 => array( 'Article' => array( [maximum depth reached] ) ), (int) 1 => array( 'Article' => array( [maximum depth reached] ) ), (int) 2 => array( 'Article' => array( [maximum depth reached] ) ), (int) 3 => array( 'Article' => array( [maximum depth reached] ) ), (int) 4 => array( 'Article' => array( [maximum depth reached] ) ), (int) 5 => array( 'Article' => array( [maximum depth reached] ) ), (int) 6 => array( 'Article' => array( [maximum depth reached] ) ), (int) 7 => array( 'Article' => array( [maximum depth reached] ) ), (int) 8 => array( 'Article' => array( [maximum depth reached] ) ), (int) 9 => array( 'Article' => array( [maximum depth reached] ) ) ), 'current_user' => null, 'logged_in' => false ) $articles = array( (int) 0 => array( 'Article' => array( 'id' => '2534', 'article_category_id' => '198', 'title' => 'Three Decades Of Creaming Success', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dr Herambha H B Rajbhandary, Executive Chairman Nepal Dairy Pvt Ltd" src="/userfiles/images/bt1%20(Copy)(1).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 199px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dr Herambha H B Rajbhandary</strong></div> <div> Executive Chairman</div> <div> Nepal Dairy Pvt Ltd</div> </div> </div> </td> </tr> </tbody> </table> <div> <div> Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.</div> <div> </div> </div> <div> Started as a small cottage dairy in the busy streets of Mahaboudha, Kathmandu, Nepal Dairy produced yoghurt in clay pots and some kind of soft cheeses. Primarily, it aimed to break the monopoly of state owned dairy enterprise, DDC and cover the high demand of the dairy products. Started withthe transaction of 28 Litres of milk nd’s now has transaction of 3-4 thousand litres of milk daily. With the best quality dairy products, nd’s has been growing steadily and broadening its customers.</div> <div> </div> <div> "nd’s" produces finest quality of dairy products: Ice Cream, Pouch Milks, yoghurts and cheese. Among them, Nds Ice Cream has been the most popular among customers. Apart from that, it also produces sweets, bakery items (cake, pastries and cookies) and fast food items (pizza, burger etc.). It has its outlets in Mahaboudhha, Putalisadak, Sita Paila inside the valley and Itahari, Pokhara, Mugling and several other places outside the valley.</div> <div> </div> <div> In its over three-decade journey, Nepal Dairy has added more skills and diversified its business to respond its customer’s choice and taste. “We have expanded our business to various dairy based sectors in order to addressour customer’s demand for our products,” says Rajbhandary sharing that they thought of diversifying their products as they started growing steadily in the market.</div> <div> </div> <div> Nepal Dairy is presently providing direct employment to more than 3500 people. The company had started by employing 200 employees. nd’s supports the business of rural milk producers and urban milk consumers of Kathmandu. It safeguards the interest of the rural milk producers by providing highly </div> <div> competitive price. </div> <div> </div> <div> With the annual turnover of 150-160 million, Nds is firmly committed to be the market leader in processing and distribution of dairy products in Nepal. Since day one nd’s products has been everybody’s favourite and its demand has always grown higher and higher. Rajbhandary says, “We didn’t have to struggle much to establish our brand in the market”, “But we don’t miss a small opportunity to give our best.” nd’s has been taste of people as it focuses on quality by adopting world-class standards in the processing its products.</div> <div> </div> <div> Rajbhandary remembers his more than 30 years experience in being part of an ever-growing business and says that his race has no finish line. “Government institutions are limited by targets, But Private sector has no limitations”, he shares, “It thus makes easy to grow.”</div> <div> </div> <div> Being a private sector pioneer in the dairy business, Nepal Dairy has earned a good reputation for its brand acronym: nd’s. Rajbhandary says, “Government should be encouraging initiations from private sectors as they are the backbone of the country.</div> <div> </div> <div> “Nepal Dairy is committed to provide highest quality product to its consumers at the most reasonable cost.It has always been the favourite taste of millions of people in the country and will continue to meet up to their expectations”, Rajbhandary said adding nd’s is committed to its motto “Best Quality: Best Services.”</div>', 'published' => true, 'created' => '2014-01-27', 'modified' => '2014-02-18', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.', 'sortorder' => '2377', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 1 => array( 'Article' => array( 'id' => '2485', 'article_category_id' => '198', 'title' => 'On The Roads For Two Decades', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dinesh Kumar Bartaula, Acting General Manager, Gorakhkali Rubber Udyog Ltd" src="/userfiles/images/brnds%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 201px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dinesh Kumar Bartaula</strong></div> <div> <em>Acting General Manager</em></div> <div> <em>Gorakhkali Rubber Udyog Ltd</em></div> </div> </div> </td> </tr> </tbody> </table> <div> Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment. </div> <div> </div> <div> Named after the famous temple ‘Gorakh Kali’ of Gorkha, the brand name also represents the reliable and committed services of the Gurkhas. It was introduced as a brand committed to provide quality product and service that keeps up to the expectations of the consumers and to the standards of the market. </div> <div> </div> <div> With an aim to fulfil national demand of tyres and substituting import of tyres in the country, GRUL was established on 29 December 1985 under the Nepal Company Act 2021 as a Public-Private-ADB venture backed by the Government of Nepal. The production plant of GRUL and most of its technical front was supported by China. Currently, the Government of Nepal and its entities have a majority of shares in the company.</div> <div> </div> <div> GRUL have a capacity of producing around 84000 heavy automobile and 40000 light commercial and passenger car tyres. Currently it is producing 12 types of truck tyres and 13 types of non-truck tyres that comply with ISI standards in terms of quality and technology.</div> <div> </div> <div> Bias tyres, manufactured by the company, are especially made for vehicles that run on hilly roads. This tyre gives 25,000-30,000 mileage and can be resoled twice. The company imports its major raw materials, rubbers and various chemicals, from international market. </div> <div> </div> <div> Dinesh Kumar Bartaula, Acting General Manager of the company, shares that presently the company is producing only 40% of its total capacity due to working capital constraints.</div> <div> </div> <div> He said that Gorakhkali Tyres were exported to Sri Lanka and Thailand during 1999-2000. But the exports were stopped as the company had to sell at a price that did not yield any profit. Another reason for stopping the export, Bartaula said, was the steadily increasing demand for the tyre within the country itself. </div> <div> </div> <div> Gorakhkali Tyres cost has been revisited time and again. Bartaula shares that it has been difficult for the product to sustain in the market due to steep competition with radial tyres. While radial tyres are suitable for sophisticated urban roads, bias tyres produced by Gorakhkali Tyres, are suitable for hilly roads. </div> <div> </div> <div> “GRUL once had monopoly in the tyre market and dominated it, but the scenario has changed now. It’s difficult to compete with radial tyres”, he said. “Presently the company doesn’t have enough capital to produce radial tyres,” he shared adding that it is hard for the product to compete with cheap Indian tyres, that are manufactured at relatively </div> <div> lower cost. </div> <div> </div> <div> Though Gorakhkali tyre had earned good brand reputation among consumers for more than two decade, the brand is suffering from financial losses for the last few years. Bartaula points to political intervention as one of the major reason for the company’s present standing. </div> <div> </div> <div> Despite odds, Bartaula is hopeful that the company will continue sustaining its brand image and market reputation in the days ahead.</div>', 'published' => true, 'created' => '2014-01-21', 'modified' => '2014-01-27', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment.', 'sortorder' => '2330', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 2 => array( 'Article' => array( 'id' => '2385', 'article_category_id' => '198', 'title' => 'Trishakti Cementing Strength', 'sub_title' => '', 'summary' => null, 'content' => '<div> <div> </div> <div> <strong>--By Upashana Neupane and Om Prakash Khanal</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Satish Chachan, Director, Chachan Group" src="/userfiles/images/tc1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 222px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Satish Chachan</strong></div> <div> Director, Chachan Group</div> </div> </div> </td> </tr> </tbody> </table> <div> Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector. </div> <div> </div> <div> The Chachan group has been an authorized dealer of a popular cement brand ‘Satna’, manufactured by the Birla Group, India, for 60 years. The group introduced Trishakti in the Nepali market utilizing the technical and practical knowledge they gained while doing business with the Birlas and their own business experience of more than a half-decade in the cement industry.</div> <div> </div> <div> ‘Trishakti’ which literally means ‘power of three’ is named after three Hindu gods; Brahma, Bishnu and Maheshwor that represent power. Trishakti thus, symbolizes the strong/powerful base the cement will provide to the infrastructure constructed. Trishakti Cement is available in the market in two different quality: Trishakti Cement Premium OPC and Trishakti Cement Super PPC. </div> <div> </div> <div> The quality standards of these cements are top notch produced using modernized chemical laboratory and expert chemist that have helped the company to establish a quality management system and achieve ISO 9001:2000 & NS (Nepal Standard) – 385 in a very short period of time.</div> <div> </div> <div> </div> <div> Narayani Cement Industry which is characterized by highly innovative, modern and fully computerized plant, initially had capacity to produce 350 Metric Ton (MT) of cement. Later in 2066 and 2069 upgraded its capacity and presently the industry produces 1050 MT of cement every day.</div> <div> </div> <div> The cement targets to address the growing demand in the least developed country like Nepal, which needs huge amount of cement for constructing various infrastructure projects like hydropower, housing, civil construction among others.</div> <div> </div> <div> Trishakti cement provides quality at affordable price and this has established it in the market in a short period of time. “We never compromise in quality”, says Satish Chachan, Director of the Chachan Group, “Thus, it never became very much difficult for us to get established and recognized in the market.” Chachan says that they don’t manipulate customers by committing and telling false things in advertising. “We have always showed them what is true”, he claims. He shares that ‘Quality Cement in affordable price’ has always been their concern.</div> <div> </div> <div> Being a leading Cement Brand for a decade, Chachan shares that Trishakti Cement is not competing with anyone, rather others are competing with it. The group has plans to establish new cement factory and is planning to start soon clinker production too.</div> <div> </div> <div> Sharing that the company has plans to export the product soon to India in the near future, he says, “We might face competition there in Indian market.”</div> <div> </div> <div> According to Chachan, Trishakti Cement fulfills 20 % of cement demand of the country and the company has annual turnover of Rs 2 billion.</div> </div> <p> </p>', 'published' => true, 'created' => '2013-12-31', 'modified' => '2014-01-20', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector.', 'sortorder' => '2249', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 3 => array( 'Article' => array( 'id' => '2349', 'article_category_id' => '198', 'title' => 'Laavanya: Luxury Of Ultimate Beauty', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Suman Pandey, Chief Executive Officer, Fishtail Air" src="/userfiles/images/brand2%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 213px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Shweta Upadhyaya</strong></div> <div> <em>Founder</em></div> <div> <em>Laavanya Luxury Aayurveda</em></div> </div> </div> </td> </tr> </tbody> </table> <div> ‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts. </div> <div> </div> <div> Laavanya is Upadhyaya’s personal journey. She was so much influenced and enchanted by the Vedic philosophy and spirituality and the ideasof Ayurveda, that she started practicing its prescriptions by creating number of formulations for personal use and shared them with close friends. Realizing that, Ayurveda has remained confined as alternative medicine and remained unattractive and out of reach for contemporary lifestyle, she took the initiation for making its riches to the fore through Laavanya. </div> <div> </div> <div> Upadhyaya, a diploma holder in fashion merchandising from Paris Fashion Institute, launched Laavanyawith an aim to deliver the best of Ayurveda to discriminating and conscious consumers. “Laavanya is product of hard work and deep research”, she says.</div> <div> </div> <div> Laavanya Luxury Ayurveda skin care products are manufacturedon the basis of prescription and formulations put forward by the ancient Ayurvedic science of beauty. “We combine the richness of Ayurveda with the sensibilities of the contemporary consumers, to provide a luxurious experience and healthy skin”, Upadhyaya says. All Laavanya products are manufactured using herbs and essential oils derived from the abundant natural resources the Himalayas has to offer and have been used for centuries by the local people for healing and spiritual practices. The brand’s products while continuing that indigenous tradition, has made it accessible to contemporary urban lifestyles.Laavanya aims to transform mundane daily rituals to luxurious experiences.</div> <div> </div> <div> Laavanya Luxury Ayurveda produces various beauty products like Ubtan, Face Mask, Toner, Rose Water, Bath salts, Body Scrubs, Soaps, Lip Balm and so on. All its products, except some creams, are handmade. All hand-made products are manufactured at its facility in Bhatbhateni named ‘The Nature Essence’ and its machine-aided products are manufactured at its manufacturing facility, ‘Floor Himalaya’, in Birgunj. Upadhyaya informed that the company’s test lab in Birgunj is staffed with well qualified Botanist and Herbalists. This lab tests all Laavanya products before they land in market shelves. </div> <div> </div> <div> Laavanya started its journey by producing handcrafted bath products such as cold-pressed bath soaps and Himalayan bath salts. After a long and arduous research and development process that included working closely with herbalists, botanists and microbiologists, it developed an entire range of products. All its products are made from local herbs and minerals through eco-friendly processes. </div> <div> </div> <div> Laavanya products are eco-friendly and its packages are recyclable. Itmanufactures and delivers natural products to the market in a responsible manner that is ethical to local communities and to its costumers. </div> <div> </div> <div> Upadhyaya shares that the company has plans to expand its market within the country and also has envisionedplans to take the brand global in the next few years. Presently, Laavanya is sold in The United States through its San Francisco, California based office.</div> <div> </div> <div> <img alt="" src="/userfiles/images/brand1%20(Copy).jpg" style="width: 550px; height: 454px; margin-left: 10px; margin-right: 10px;" /></div> <div> </div>', 'published' => true, 'created' => '2013-12-24', 'modified' => '2013-12-31', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => '‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts.', 'sortorder' => '2192', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 4 => array( 'Article' => array( 'id' => '2303', 'article_category_id' => '198', 'title' => 'Quality Rice At Affordable Price', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Bishwamitra Kalwar, Managing Director, New Om Khadya Udyog" src="/userfiles/images/min1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 206px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Bishwamitra Kalwar</strong></div> <div> Managing Director</div> <div> New Om Khadya Udyog</div> </div> </div> </td> </tr> </tbody> </table> <div> New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div> <div> </div> <div> The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div> <div> </div> <div> Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div> <div> </div> <div> Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.</div> <div> </div> <div> Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div> <div> </div> <div> Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div> <div> </div> <div> Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div> <div> </div> <div> Along with that he said that the company is working to strengthen presence in the existing market niche. The company has an annual turnover of around 40-45 crores of rupees.</div>', 'published' => true, 'created' => '2013-12-17', 'modified' => '2013-12-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.', 'sortorder' => '2150', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 5 => array( 'Article' => array( 'id' => '2129', 'article_category_id' => '198', 'title' => 'Creating A Winning Brand', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Moti Dugar, Managing Director, National Group of Companies" src="/userfiles/images/md.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 219px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Moti Dugar</strong></div> <div> Managing Director</div> <div> National Group of Companies</div> </div> </td> </tr> </tbody> </table> <div> C<span style="font-size: 12px;">entury spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.</span></div> <div> </div> <div> “Century is the brand to reckon with when it comes about quality products in the sector of spices,” he adds. He also claims that the century brand is the leading domestic brand in Nepal’s spice market.</div> <div> </div> <div> “As we had monopoly in branded market of spices, the brand got huge publicity within short period of time”, he says. Recalling initial days he opines, “We focused on publicizing the product through print and electronic media. “The effort of publicity paid well and Century succeeded to become a number one Nepali spice brand.” </div> <div> </div> <div> Century spice includes fish masala, meat masala, chicken masala, chana masala, chat masala, dal jeera masala, kitchen king masala, biryani masala, pau bhaji masala and momo masala. With a tagline ‘target for ever’, the brand intends to inform that taste of the Century spices remains in the taste buds for a longer period. The brand has been awarded with the ‘NS’ </div> <div> quality mark. </div> <div> </div> <div> Despite struggling for years in the beginning, two decades long journey of the century brand remained easy. “The overwhelming response of the consumers encourages us to expand our portfolio,” he informs. We are planning to introduce cheese ball under the similar brand name in the days to come.</div> <div> </div> <div> The logo of the brand has two green coloured Spoons which symbolizes food freshness. </div> <div> </div> <div> </div> <div> The company has a separate team that conducts research on strengthening the brand. “According to the findings of the survey conducted a year ago the brand value of Century brand was between Rs 10 to 20 million,” Dugar said. “We have excellent technologists who have brought high-end quality and value of the product,” <span style="font-size: 12px;">he adds.</span></div> <div> </div> <div> There company has extended its line up of production to CTC tea, instant snacks (Kurmure, Gapagap, Kurkure) and Glucose. </div> <div> </div> <div> Elaborating on how they decided the brand name, he shares, “The entire world was entering the 21st century. So the idea of century appeared in my mind.” The company has five members team for handling the entire activities of the brand management. “Once product becomes renowned brand it does not requires brand ambassador for promotion,” he says while maintaining, “However, it is necessary to maintain quality.” </div> <div> </div> <div> The brand has targeted all classes of people. The company has been publicising the brand in various electronic and print media as well. “We followed every possible medium for the publicity of the product. Radio jingles, TV ads, pamphlets were some of the major ways of advertisements that we </div> <div> relied on.”</div> <div> </div> <div> Various products of the Century brand are exported to countries such as Canada, United Kingdom, USA, India, Malaysia, UAE among others. The company claims that Century brand products are popular for their quality, affordability and hygiene.</div>', 'published' => true, 'created' => '2013-11-12', 'modified' => '2013-11-25', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Century spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.', 'sortorder' => '1976', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 6 => array( 'Article' => array( 'id' => '2049', 'article_category_id' => '198', 'title' => 'The Legendary Bakers', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Bijay Paudel, Sales Manager, Krishna Pauroti Pvt Ltd" src="/userfiles/images/bp%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Bijay Paudel</strong></div> <div> <em>Sales Manager</em></div> <div> <em>Krishna Pauroti Pvt Ltd</em></div> </div> </td> </tr> </tbody> </table> <div> Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality. Krishna Pauroti since its establishment six decades earlier has now become synonymous to the industry itself, Bijay Paudel sales manager at the Krishna Pauroti Pvt Ltd said. Krishna Bahadur Rajkarnikar, the pioneer of bakery in Nepal, established the bakery in 1948 following his arrival from India, Paudel said adding the baker had “introduced loaf and cakes for the first time in Nepal.” During a visit to India, Krishna Bahadur Rajkarnikar was influenced by a famous English bakery named Firpo. Upon his return to Nepal he started bakery business. </div> <div> </div> <div> Krishna Loaf is renowned in the bakery industry for its quality and has been a benchmark for quality for many bakers. It is one of the first loaf of bread that Nepalis came across, before that roti was the only household thing to eat. </div> <div> Down the years, the bakery has latest bakery equipments but it was not so in the beginning. “It was handmade affair in the beginning. Tough various international technologies had been entered in the recent time,” Bijay said adding, “Consumer’s taste keeps on changing. It is necessary to put out a bigger selection for the consumers.” </div> <div> </div> <div> The legendary bakery firm has set itself apart from other bakers in terms of packaging, product quality and ingredients. Though the bakery has not launched any ad campaigns, the company is preparing to develop and advertise its products in media in the days ahead. “We are planning to make strategy in this regard in the near future,” he said while conceding that “Bakeries rarely invest in advertisement “.</div> <div> </div> <div> “Being a legendary bakery we have been striving to manufacture bakery products that have superior quality.” “Consumers now are becoming very conscious about brand and quality. It encourages us even further to maintain quality, “he says. “The bakery has been constantly planning to improve and upgrade quality. We have been trying to embrace the latest technology.”</div> <div> </div> <div> Bakery product consumers are growing. And this growth has brought in customers with varied taste. Paudel elaborated that considering the popularity of the brand, it is imperative for them to offer wide ranges of bakery products that confirm to the quality standards, taste and expenditures of our customers. “Growing preferences of consumers has played a great role for the increasing popularity of the bakery items, “he adds. </div> <div> </div> <div> Not only customers, he claims that the brand has inspired many others to join the industry and contribute in expanding it. Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people. “The number of bakery products consumer is growing by the day” Paudel added informing that presently the bakery produces more than hundred bakery products that are equally popular among its customers. </div>', 'published' => true, 'created' => '2013-10-28', 'modified' => '2013-11-12', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality.', 'sortorder' => '1917', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 7 => array( 'Article' => array( 'id' => '1998', 'article_category_id' => '198', 'title' => 'Shoes, Nepali Style', 'sub_title' => '', 'summary' => null, 'content' => '<div> <img alt="Shikhar Shoes" src="/userfiles/images/sk(1).jpg" style="width: 550px; height: 163px; margin-left: 20px; margin-right: 20px;" /></div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Ram Krishna Prasain, Managing Director Shikhar Shoe" src="/userfiles/images/rkp.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Ram Krishna Prasain</strong></div> <div> Managing Director</div> <div> Shikhar Shoe</div> </div> </td> </tr> </tbody> </table> <div> When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years. Prasain says that the initial phase of the company was difficult being one of the first domestic brands to test the market. “But with the flow of domestic brands now, many Nepali footwear companies have been taking a sigh of relief.”</div> <div> </div> <div> Shikhar Shoe has developed itself as a special stylish brand among Nepali clientele. Besides, the brand also provides a wonderful choice collection. The company has rolled out women’s sandals and footwear as well. This indicates that the current marketing strategy of the brand aims to attract consumers of all groups. The company is now shifting its strategy by manufacturing shoes targeting high-end consumers.</div> <div> </div> <div> The company has applied various brand promotion strategies. Most advertisement campaigns of the company include innovative brand promotional schemes such as the Shikhar Shoe Style Scholarship Scheme. The brand has now become synonymous with style along with promotional ad campaigns that are appealing to viewers. </div> <div> </div> <div> “Growing competition has been good for the improvement of Nepali footwear brands,” Prasain says. Established in 2052 B.S., the brand has made an 18 year-long journey in the market. On the basis of goodwill as well as the sales figure of the company, Shikhar Shoe claims to be the second largest selling shoe brand in Nepal producing 150 pairs of shoes per day.</div> <div> </div> <div> The company plans to sustain its brand leadership in the days to come. It has come along with various schemes and offers prizes during festive seasons too. “We have been enjoying a huge brand loyalty. The brand has refined its image and relationship with consumers and keeps them interested using numerous branding strategies,” Prasain says. Increasing sales figures, customer’s attention and a range of designs combine to enhance the brand identity. </div> <div> </div> <div> The company was also the first in Nepal to install the technology of the ‘conveyer system’ – this enables large quantities of production while reducing time for manufacturing. The company has thus been working towards advancing manufacturing technology and meeting consumer expectations. “The buying patterns of customers are changing which means that people are now getting used to different brands of shoes produced locally,” Prasain adds.</div> <div> </div> <div> <img alt="Shikhar Shoes" src="/userfiles/images/sk2.jpg" style="width: 550px; height: 93px; margin-left: 20px; margin-right: 20px;" /></div>', 'published' => true, 'created' => '2013-10-21', 'modified' => '2013-10-21', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years.', 'sortorder' => '1851', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 8 => array( 'Article' => array( 'id' => '1911', 'article_category_id' => '198', 'title' => 'Green Branding', 'sub_title' => '', 'summary' => null, 'content' => '<p> <strong><img alt="madankhatri" src="/userfiles/images/Madan.jpg" style="width: 150px; height: 155px; border-width: 1px; border-style: solid; margin: 10px;" /><br /> Madan Khatri</strong><br /> <strong>Marketing Executive</strong><br /> <strong>Shaan Furniture Pvt Ltd, Banepa</strong></p> <p> </p> <div> <p align="left"> <strong>By Bhawani Timilsina</strong></p> </div> <p align="left"> The Nepali branded furniture market, though not completely evolved, has been flourishing slowly in recent times. Kathmandu’s homemakers are increasingly becoming brand-conscious which has made branding an essential process for any furniture company. When the market is flooded with Chinese products, some precious locally-made brands become key players. “It will not be difficult to replace foreign products in terms of quality; however, we have to make our customers aware that Nepali brands are not weak,” says Madan Khatri, Marketing Executive of Shaan Furniture Pvt Ltd in Banepa.</p> <p align="left"> Shaan furniture is an emerging furniture brand in the Nepali market. ‘Shaan’, the journey of pride began in 1993. In a two-decade long journey, the brand has created its own value in the domestic market. “It is very hard to establish a brand in the domestic market,” he says. Though the company was dealing merely with wooden products in the beginning, it now deals with a huge variety of products.</p> <p align="left"> ‘Shaan’ implies that to have a domestic brand is a matter of pride. “It reflects that we are proud to be a part of the furniture market,” he says. The brand name evokes a sense of pride in being locally-made. The popularity of a brand is an asset to any company. “Brands give tremendous contribution to the company,” Khatri says and claims that the strength of the brand assures the quality of the product. The company has organized two furniture expos thus far at the Bhrikutimandap, the one for this year having commenced on September 25, to support domestic furniture brands. The company has dealers in Dilibazar, Banepa, Patan, Kumaripati, Maharajgunj, Butwal and Gwarko.</p> <p align="left"> We are highly motivated by the feedback our customers have given which also maintains the bond between the brand and its consumers. “The logo which is a green tree symbolizes that furniture must go hand-in-hand with environmental conservation,” he clarifies.</p> <p align="left"> “The significant aspect of our brand lies in the originality of the raw materials we have been using to generate products. It makes us stand out from other brands. We have been focusing on local raw materials which are the strength of our brand. We are trying to deliver the message that our brand and products can endure in quality and style,” he adds.</p> <p align="left"> The company, as of now, places huge priority on reliability rather than texture and appearance of its products. It has yet to work on branding. “We are waiting to see what will be a suitable way to brand our product as many furniture brands are becoming popular these days,” explains Khatri. “Sustainability of the brand can be continued by incorporating change in technology and interest of customers,” he adds.</p> <p align="left"> The management team at Shaan is well aware of the concept and the company has been trying to shape its brand and products accordingly. Though the company’s active participation began only a couple of years ago, the management team thinks that the brand has succeeded in making its space in consumers’ consciousness. “Being top-listed among domestic brands, customers do show interest in our products,” Khatri says.</p> <p align="left"> The cost and value of Shaan furniture’s products appear well balanced. “Our target groups are middle class people and the price range has been set accordingly,” Khatri says. The expo has largely helped Khatri and company communicate with customers and the brand’s market share today stands at 12 percent of the total market. With a promise for quality and a spirit for environmental consciousness, Shaan Furniture Pvt Ltd seems to be on a promising path to emerge as a strong brand in the near future.</p> <p> </p>', 'published' => true, 'created' => '2013-10-01', 'modified' => '2013-10-01', 'keywords' => 'Brands & Technology cover story news & articles, Brands & Technology news & articles from Brands & Technology, Brands & Technology headlines from nepal, Brands & Technology current and latest Brands & Technology news from nepal, Brands & Technology economic news from nepal, nepali Brands & Technolo', 'description' => 'Promise for quality and environmental consciousness makes Shaan Furniture Pvt Ltd likely to emerge as a strong brand', 'sortorder' => '1772', 'image' => '1380616765.jpg', 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 9 => array( 'Article' => array( 'id' => '1829', 'article_category_id' => '198', 'title' => 'Pashupati’s Colourful Journey', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina </strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Shailendra Kumar Sitaula Country Manager, Sales and Marketing Pashupati Paints Pvt Ltd" src="/userfiles/images/sks%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Shailendra Kumar Sitaula</strong></div> <div> Country Manager, Sales and Marketing</div> <div> Pashupati Paints Pvt Ltd</div> </div> </td> </tr> </tbody> </table> <div> Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div> <div> </div> <div> When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div> <div> </div> <div> The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div> <div> </div> <div> Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div> <div> </div> <div> The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div> <div> </div> <div> In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div> <div> </div> <div> With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div> <div> </div>', 'published' => true, 'created' => '2013-09-17', 'modified' => '2013-09-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Pashupati Paints has been at par with multinational brands, proving high competence in Nepali business', 'sortorder' => '1690', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ) ) $current_user = null $logged_in = false $xml = falseinclude - APP/View/Elements/side_bar.ctp, line 133 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::_renderElement() - CORE/Cake/View/View.php, line 1224 View::element() - CORE/Cake/View/View.php, line 418 include - APP/View/Articles/index.ctp, line 157 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 117
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Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.</div> <div> </div> </div> <div> Started as a small cottage dairy in the busy streets of Mahaboudha, Kathmandu, Nepal Dairy produced yoghurt in clay pots and some kind of soft cheeses. Primarily, it aimed to break the monopoly of state owned dairy enterprise, DDC and cover the high demand of the dairy products. Started withthe transaction of 28 Litres of milk nd’s now has transaction of 3-4 thousand litres of milk daily. With the best quality dairy products, nd’s has been growing steadily and broadening its customers.</div> <div> </div> <div> "nd’s" produces finest quality of dairy products: Ice Cream, Pouch Milks, yoghurts and cheese. Among them, Nds Ice Cream has been the most popular among customers. Apart from that, it also produces sweets, bakery items (cake, pastries and cookies) and fast food items (pizza, burger etc.). It has its outlets in Mahaboudhha, Putalisadak, Sita Paila inside the valley and Itahari, Pokhara, Mugling and several other places outside the valley.</div> <div> </div> <div> In its over three-decade journey, Nepal Dairy has added more skills and diversified its business to respond its customer’s choice and taste. “We have expanded our business to various dairy based sectors in order to addressour customer’s demand for our products,” says Rajbhandary sharing that they thought of diversifying their products as they started growing steadily in the market.</div> <div> </div> <div> Nepal Dairy is presently providing direct employment to more than 3500 people. The company had started by employing 200 employees. nd’s supports the business of rural milk producers and urban milk consumers of Kathmandu. It safeguards the interest of the rural milk producers by providing highly </div> <div> competitive price. </div> <div> </div> <div> With the annual turnover of 150-160 million, Nds is firmly committed to be the market leader in processing and distribution of dairy products in Nepal. Since day one nd’s products has been everybody’s favourite and its demand has always grown higher and higher. Rajbhandary says, “We didn’t have to struggle much to establish our brand in the market”, “But we don’t miss a small opportunity to give our best.” nd’s has been taste of people as it focuses on quality by adopting world-class standards in the processing its products.</div> <div> </div> <div> Rajbhandary remembers his more than 30 years experience in being part of an ever-growing business and says that his race has no finish line. “Government institutions are limited by targets, But Private sector has no limitations”, he shares, “It thus makes easy to grow.”</div> <div> </div> <div> Being a private sector pioneer in the dairy business, Nepal Dairy has earned a good reputation for its brand acronym: nd’s. Rajbhandary says, “Government should be encouraging initiations from private sectors as they are the backbone of the country.</div> <div> </div> <div> “Nepal Dairy is committed to provide highest quality product to its consumers at the most reasonable cost.It has always been the favourite taste of millions of people in the country and will continue to meet up to their expectations”, Rajbhandary said adding nd’s is committed to its motto “Best Quality: Best Services.”</div>', 'published' => true, 'created' => '2014-01-27', 'modified' => '2014-02-18', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Nepal Dairy Pvt Ltd, popularly known as ‘nd’s’ was established in the year 1981 by an enthusiastic group of entrepreneurs headed by pioneer in the field of dairy technology, Dr Herambha B Rajbhandary. Presently, Executive Chairman of the company, Rajbhandary was the retired General Manager of Dairy Development Corporation (DDC) then and wanted to use his experience and skills in the dairy field.', 'sortorder' => '2377', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 1 => array( 'Article' => array( 'id' => '2485', 'article_category_id' => '198', 'title' => 'On The Roads For Two Decades', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Dinesh Kumar Bartaula, Acting General Manager, Gorakhkali Rubber Udyog Ltd" src="/userfiles/images/brnds%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 201px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Dinesh Kumar Bartaula</strong></div> <div> <em>Acting General Manager</em></div> <div> <em>Gorakhkali Rubber Udyog Ltd</em></div> </div> </div> </td> </tr> </tbody> </table> <div> Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment. </div> <div> </div> <div> Named after the famous temple ‘Gorakh Kali’ of Gorkha, the brand name also represents the reliable and committed services of the Gurkhas. It was introduced as a brand committed to provide quality product and service that keeps up to the expectations of the consumers and to the standards of the market. </div> <div> </div> <div> With an aim to fulfil national demand of tyres and substituting import of tyres in the country, GRUL was established on 29 December 1985 under the Nepal Company Act 2021 as a Public-Private-ADB venture backed by the Government of Nepal. The production plant of GRUL and most of its technical front was supported by China. Currently, the Government of Nepal and its entities have a majority of shares in the company.</div> <div> </div> <div> GRUL have a capacity of producing around 84000 heavy automobile and 40000 light commercial and passenger car tyres. Currently it is producing 12 types of truck tyres and 13 types of non-truck tyres that comply with ISI standards in terms of quality and technology.</div> <div> </div> <div> Bias tyres, manufactured by the company, are especially made for vehicles that run on hilly roads. This tyre gives 25,000-30,000 mileage and can be resoled twice. The company imports its major raw materials, rubbers and various chemicals, from international market. </div> <div> </div> <div> Dinesh Kumar Bartaula, Acting General Manager of the company, shares that presently the company is producing only 40% of its total capacity due to working capital constraints.</div> <div> </div> <div> He said that Gorakhkali Tyres were exported to Sri Lanka and Thailand during 1999-2000. But the exports were stopped as the company had to sell at a price that did not yield any profit. Another reason for stopping the export, Bartaula said, was the steadily increasing demand for the tyre within the country itself. </div> <div> </div> <div> Gorakhkali Tyres cost has been revisited time and again. Bartaula shares that it has been difficult for the product to sustain in the market due to steep competition with radial tyres. While radial tyres are suitable for sophisticated urban roads, bias tyres produced by Gorakhkali Tyres, are suitable for hilly roads. </div> <div> </div> <div> “GRUL once had monopoly in the tyre market and dominated it, but the scenario has changed now. It’s difficult to compete with radial tyres”, he said. “Presently the company doesn’t have enough capital to produce radial tyres,” he shared adding that it is hard for the product to compete with cheap Indian tyres, that are manufactured at relatively </div> <div> lower cost. </div> <div> </div> <div> Though Gorakhkali tyre had earned good brand reputation among consumers for more than two decade, the brand is suffering from financial losses for the last few years. Bartaula points to political intervention as one of the major reason for the company’s present standing. </div> <div> </div> <div> Despite odds, Bartaula is hopeful that the company will continue sustaining its brand image and market reputation in the days ahead.</div>', 'published' => true, 'created' => '2014-01-21', 'modified' => '2014-01-27', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Gorakhkali Tyre is Nepal’s first automobile tyre. Two decades ago, in 1992 AD, the tyre was rolled in the domestic market with its popular tag line “Aayo Gorakhkali Tyre”. Gorakhkali Rubber Udyog Ltd (GRUL) established in 1985, introduced the tyre in the market only after seven years of its establishment.', 'sortorder' => '2330', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 2 => array( 'Article' => array( 'id' => '2385', 'article_category_id' => '198', 'title' => 'Trishakti Cementing Strength', 'sub_title' => '', 'summary' => null, 'content' => '<div> <div> </div> <div> <strong>--By Upashana Neupane and Om Prakash Khanal</strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Satish Chachan, Director, Chachan Group" src="/userfiles/images/tc1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 222px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Satish Chachan</strong></div> <div> Director, Chachan Group</div> </div> </div> </td> </tr> </tbody> </table> <div> Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector. </div> <div> </div> <div> The Chachan group has been an authorized dealer of a popular cement brand ‘Satna’, manufactured by the Birla Group, India, for 60 years. The group introduced Trishakti in the Nepali market utilizing the technical and practical knowledge they gained while doing business with the Birlas and their own business experience of more than a half-decade in the cement industry.</div> <div> </div> <div> ‘Trishakti’ which literally means ‘power of three’ is named after three Hindu gods; Brahma, Bishnu and Maheshwor that represent power. Trishakti thus, symbolizes the strong/powerful base the cement will provide to the infrastructure constructed. Trishakti Cement is available in the market in two different quality: Trishakti Cement Premium OPC and Trishakti Cement Super PPC. </div> <div> </div> <div> The quality standards of these cements are top notch produced using modernized chemical laboratory and expert chemist that have helped the company to establish a quality management system and achieve ISO 9001:2000 & NS (Nepal Standard) – 385 in a very short period of time.</div> <div> </div> <div> </div> <div> Narayani Cement Industry which is characterized by highly innovative, modern and fully computerized plant, initially had capacity to produce 350 Metric Ton (MT) of cement. Later in 2066 and 2069 upgraded its capacity and presently the industry produces 1050 MT of cement every day.</div> <div> </div> <div> The cement targets to address the growing demand in the least developed country like Nepal, which needs huge amount of cement for constructing various infrastructure projects like hydropower, housing, civil construction among others.</div> <div> </div> <div> Trishakti cement provides quality at affordable price and this has established it in the market in a short period of time. “We never compromise in quality”, says Satish Chachan, Director of the Chachan Group, “Thus, it never became very much difficult for us to get established and recognized in the market.” Chachan says that they don’t manipulate customers by committing and telling false things in advertising. “We have always showed them what is true”, he claims. He shares that ‘Quality Cement in affordable price’ has always been their concern.</div> <div> </div> <div> Being a leading Cement Brand for a decade, Chachan shares that Trishakti Cement is not competing with anyone, rather others are competing with it. The group has plans to establish new cement factory and is planning to start soon clinker production too.</div> <div> </div> <div> Sharing that the company has plans to export the product soon to India in the near future, he says, “We might face competition there in Indian market.”</div> <div> </div> <div> According to Chachan, Trishakti Cement fulfills 20 % of cement demand of the country and the company has annual turnover of Rs 2 billion.</div> </div> <p> </p>', 'published' => true, 'created' => '2013-12-31', 'modified' => '2014-01-20', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Trishakti Cement was introduced in the market with an aim to address the increasing demand forquality cement in the country. Narayani Cement Industry Pvt Ltd introduced the cement in the market under the motto “Extraordinary Strength & Secured Future” in the year 2060 B.S. The company is promoted by Chachan group, a group of industrialists with more than 40 years of experience in the cement sector.', 'sortorder' => '2249', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 3 => array( 'Article' => array( 'id' => '2349', 'article_category_id' => '198', 'title' => 'Laavanya: Luxury Of Ultimate Beauty', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Suman Pandey, Chief Executive Officer, Fishtail Air" src="/userfiles/images/brand2%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 213px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Shweta Upadhyaya</strong></div> <div> <em>Founder</em></div> <div> <em>Laavanya Luxury Aayurveda</em></div> </div> </div> </td> </tr> </tbody> </table> <div> ‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts. </div> <div> </div> <div> Laavanya is Upadhyaya’s personal journey. She was so much influenced and enchanted by the Vedic philosophy and spirituality and the ideasof Ayurveda, that she started practicing its prescriptions by creating number of formulations for personal use and shared them with close friends. Realizing that, Ayurveda has remained confined as alternative medicine and remained unattractive and out of reach for contemporary lifestyle, she took the initiation for making its riches to the fore through Laavanya. </div> <div> </div> <div> Upadhyaya, a diploma holder in fashion merchandising from Paris Fashion Institute, launched Laavanyawith an aim to deliver the best of Ayurveda to discriminating and conscious consumers. “Laavanya is product of hard work and deep research”, she says.</div> <div> </div> <div> Laavanya Luxury Ayurveda skin care products are manufacturedon the basis of prescription and formulations put forward by the ancient Ayurvedic science of beauty. “We combine the richness of Ayurveda with the sensibilities of the contemporary consumers, to provide a luxurious experience and healthy skin”, Upadhyaya says. All Laavanya products are manufactured using herbs and essential oils derived from the abundant natural resources the Himalayas has to offer and have been used for centuries by the local people for healing and spiritual practices. The brand’s products while continuing that indigenous tradition, has made it accessible to contemporary urban lifestyles.Laavanya aims to transform mundane daily rituals to luxurious experiences.</div> <div> </div> <div> Laavanya Luxury Ayurveda produces various beauty products like Ubtan, Face Mask, Toner, Rose Water, Bath salts, Body Scrubs, Soaps, Lip Balm and so on. All its products, except some creams, are handmade. All hand-made products are manufactured at its facility in Bhatbhateni named ‘The Nature Essence’ and its machine-aided products are manufactured at its manufacturing facility, ‘Floor Himalaya’, in Birgunj. Upadhyaya informed that the company’s test lab in Birgunj is staffed with well qualified Botanist and Herbalists. This lab tests all Laavanya products before they land in market shelves. </div> <div> </div> <div> Laavanya started its journey by producing handcrafted bath products such as cold-pressed bath soaps and Himalayan bath salts. After a long and arduous research and development process that included working closely with herbalists, botanists and microbiologists, it developed an entire range of products. All its products are made from local herbs and minerals through eco-friendly processes. </div> <div> </div> <div> Laavanya products are eco-friendly and its packages are recyclable. Itmanufactures and delivers natural products to the market in a responsible manner that is ethical to local communities and to its costumers. </div> <div> </div> <div> Upadhyaya shares that the company has plans to expand its market within the country and also has envisionedplans to take the brand global in the next few years. Presently, Laavanya is sold in The United States through its San Francisco, California based office.</div> <div> </div> <div> <img alt="" src="/userfiles/images/brand1%20(Copy).jpg" style="width: 550px; height: 454px; margin-left: 10px; margin-right: 10px;" /></div> <div> </div>', 'published' => true, 'created' => '2013-12-24', 'modified' => '2013-12-31', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => '‘Laavanya’ is a Sanskrit word which means ‘ultimate beauty’. Laavanya Luxury Aayurveda, an ayurvedic skin care products manufacturer, was established 3 years ago in 2010 in the sole initiation of Shweta Upadhyaya. Within a short period of time, this brand has won customer’s trust and satisfactionby providing quality skin care products made from 100 percent natural herbs and extracts.', 'sortorder' => '2192', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 4 => array( 'Article' => array( 'id' => '2303', 'article_category_id' => '198', 'title' => 'Quality Rice At Affordable Price', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Upashana Neupane </strong></div> <div> </div> <table align="right" style="margin: 0px 0px 0px 10px;" width="25"> <tbody> <tr> <td> <img alt="Bishwamitra Kalwar, Managing Director, New Om Khadya Udyog" src="/userfiles/images/min1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 206px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div style="text-align: center;"> <div> <strong>Bishwamitra Kalwar</strong></div> <div> Managing Director</div> <div> New Om Khadya Udyog</div> </div> </div> </td> </tr> </tbody> </table> <div> New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div> <div> </div> <div> The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div> <div> </div> <div> Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div> <div> </div> <div> Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.</div> <div> </div> <div> Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div> <div> </div> <div> Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div> <div> </div> <div> Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div> <div> </div> <div> Along with that he said that the company is working to strengthen presence in the existing market niche. The company has an annual turnover of around 40-45 crores of rupees.</div>', 'published' => true, 'created' => '2013-12-17', 'modified' => '2013-12-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.', 'sortorder' => '2150', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 5 => array( 'Article' => array( 'id' => '2129', 'article_category_id' => '198', 'title' => 'Creating A Winning Brand', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Moti Dugar, Managing Director, National Group of Companies" src="/userfiles/images/md.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 219px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Moti Dugar</strong></div> <div> Managing Director</div> <div> National Group of Companies</div> </div> </td> </tr> </tbody> </table> <div> C<span style="font-size: 12px;">entury spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.</span></div> <div> </div> <div> “Century is the brand to reckon with when it comes about quality products in the sector of spices,” he adds. He also claims that the century brand is the leading domestic brand in Nepal’s spice market.</div> <div> </div> <div> “As we had monopoly in branded market of spices, the brand got huge publicity within short period of time”, he says. Recalling initial days he opines, “We focused on publicizing the product through print and electronic media. “The effort of publicity paid well and Century succeeded to become a number one Nepali spice brand.” </div> <div> </div> <div> Century spice includes fish masala, meat masala, chicken masala, chana masala, chat masala, dal jeera masala, kitchen king masala, biryani masala, pau bhaji masala and momo masala. With a tagline ‘target for ever’, the brand intends to inform that taste of the Century spices remains in the taste buds for a longer period. The brand has been awarded with the ‘NS’ </div> <div> quality mark. </div> <div> </div> <div> Despite struggling for years in the beginning, two decades long journey of the century brand remained easy. “The overwhelming response of the consumers encourages us to expand our portfolio,” he informs. We are planning to introduce cheese ball under the similar brand name in the days to come.</div> <div> </div> <div> The logo of the brand has two green coloured Spoons which symbolizes food freshness. </div> <div> </div> <div> </div> <div> The company has a separate team that conducts research on strengthening the brand. “According to the findings of the survey conducted a year ago the brand value of Century brand was between Rs 10 to 20 million,” Dugar said. “We have excellent technologists who have brought high-end quality and value of the product,” <span style="font-size: 12px;">he adds.</span></div> <div> </div> <div> There company has extended its line up of production to CTC tea, instant snacks (Kurmure, Gapagap, Kurkure) and Glucose. </div> <div> </div> <div> Elaborating on how they decided the brand name, he shares, “The entire world was entering the 21st century. So the idea of century appeared in my mind.” The company has five members team for handling the entire activities of the brand management. “Once product becomes renowned brand it does not requires brand ambassador for promotion,” he says while maintaining, “However, it is necessary to maintain quality.” </div> <div> </div> <div> The brand has targeted all classes of people. The company has been publicising the brand in various electronic and print media as well. “We followed every possible medium for the publicity of the product. Radio jingles, TV ads, pamphlets were some of the major ways of advertisements that we </div> <div> relied on.”</div> <div> </div> <div> Various products of the Century brand are exported to countries such as Canada, United Kingdom, USA, India, Malaysia, UAE among others. The company claims that Century brand products are popular for their quality, affordability and hygiene.</div>', 'published' => true, 'created' => '2013-11-12', 'modified' => '2013-11-25', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Century spice was first introduced in the Nepalese market with the concept to offer alternative to the hassle of grinding and mixing of spices. Established in 1997 AD, the brand achieved huge level of success within a couple of years. “Century has occupied significant space in every Nepali kitchen.” says Moti Dugar, Managing Director of the National Group of Companies, the owner of the brand.', 'sortorder' => '1976', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 6 => array( 'Article' => array( 'id' => '2049', 'article_category_id' => '198', 'title' => 'The Legendary Bakers', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Bijay Paudel, Sales Manager, Krishna Pauroti Pvt Ltd" src="/userfiles/images/bp%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Bijay Paudel</strong></div> <div> <em>Sales Manager</em></div> <div> <em>Krishna Pauroti Pvt Ltd</em></div> </div> </td> </tr> </tbody> </table> <div> Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality. Krishna Pauroti since its establishment six decades earlier has now become synonymous to the industry itself, Bijay Paudel sales manager at the Krishna Pauroti Pvt Ltd said. Krishna Bahadur Rajkarnikar, the pioneer of bakery in Nepal, established the bakery in 1948 following his arrival from India, Paudel said adding the baker had “introduced loaf and cakes for the first time in Nepal.” During a visit to India, Krishna Bahadur Rajkarnikar was influenced by a famous English bakery named Firpo. Upon his return to Nepal he started bakery business. </div> <div> </div> <div> Krishna Loaf is renowned in the bakery industry for its quality and has been a benchmark for quality for many bakers. It is one of the first loaf of bread that Nepalis came across, before that roti was the only household thing to eat. </div> <div> Down the years, the bakery has latest bakery equipments but it was not so in the beginning. “It was handmade affair in the beginning. Tough various international technologies had been entered in the recent time,” Bijay said adding, “Consumer’s taste keeps on changing. It is necessary to put out a bigger selection for the consumers.” </div> <div> </div> <div> The legendary bakery firm has set itself apart from other bakers in terms of packaging, product quality and ingredients. Though the bakery has not launched any ad campaigns, the company is preparing to develop and advertise its products in media in the days ahead. “We are planning to make strategy in this regard in the near future,” he said while conceding that “Bakeries rarely invest in advertisement “.</div> <div> </div> <div> “Being a legendary bakery we have been striving to manufacture bakery products that have superior quality.” “Consumers now are becoming very conscious about brand and quality. It encourages us even further to maintain quality, “he says. “The bakery has been constantly planning to improve and upgrade quality. We have been trying to embrace the latest technology.”</div> <div> </div> <div> Bakery product consumers are growing. And this growth has brought in customers with varied taste. Paudel elaborated that considering the popularity of the brand, it is imperative for them to offer wide ranges of bakery products that confirm to the quality standards, taste and expenditures of our customers. “Growing preferences of consumers has played a great role for the increasing popularity of the bakery items, “he adds. </div> <div> </div> <div> Not only customers, he claims that the brand has inspired many others to join the industry and contribute in expanding it. Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people. “The number of bakery products consumer is growing by the day” Paudel added informing that presently the bakery produces more than hundred bakery products that are equally popular among its customers. </div>', 'published' => true, 'created' => '2013-10-28', 'modified' => '2013-11-12', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality.', 'sortorder' => '1917', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 7 => array( 'Article' => array( 'id' => '1998', 'article_category_id' => '198', 'title' => 'Shoes, Nepali Style', 'sub_title' => '', 'summary' => null, 'content' => '<div> <img alt="Shikhar Shoes" src="/userfiles/images/sk(1).jpg" style="width: 550px; height: 163px; margin-left: 20px; margin-right: 20px;" /></div> <div> </div> <div> <strong>--By Bhawani Timilsina</strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Ram Krishna Prasain, Managing Director Shikhar Shoe" src="/userfiles/images/rkp.jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Ram Krishna Prasain</strong></div> <div> Managing Director</div> <div> Shikhar Shoe</div> </div> </td> </tr> </tbody> </table> <div> When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years. Prasain says that the initial phase of the company was difficult being one of the first domestic brands to test the market. “But with the flow of domestic brands now, many Nepali footwear companies have been taking a sigh of relief.”</div> <div> </div> <div> Shikhar Shoe has developed itself as a special stylish brand among Nepali clientele. Besides, the brand also provides a wonderful choice collection. The company has rolled out women’s sandals and footwear as well. This indicates that the current marketing strategy of the brand aims to attract consumers of all groups. The company is now shifting its strategy by manufacturing shoes targeting high-end consumers.</div> <div> </div> <div> The company has applied various brand promotion strategies. Most advertisement campaigns of the company include innovative brand promotional schemes such as the Shikhar Shoe Style Scholarship Scheme. The brand has now become synonymous with style along with promotional ad campaigns that are appealing to viewers. </div> <div> </div> <div> “Growing competition has been good for the improvement of Nepali footwear brands,” Prasain says. Established in 2052 B.S., the brand has made an 18 year-long journey in the market. On the basis of goodwill as well as the sales figure of the company, Shikhar Shoe claims to be the second largest selling shoe brand in Nepal producing 150 pairs of shoes per day.</div> <div> </div> <div> The company plans to sustain its brand leadership in the days to come. It has come along with various schemes and offers prizes during festive seasons too. “We have been enjoying a huge brand loyalty. The brand has refined its image and relationship with consumers and keeps them interested using numerous branding strategies,” Prasain says. Increasing sales figures, customer’s attention and a range of designs combine to enhance the brand identity. </div> <div> </div> <div> The company was also the first in Nepal to install the technology of the ‘conveyer system’ – this enables large quantities of production while reducing time for manufacturing. The company has thus been working towards advancing manufacturing technology and meeting consumer expectations. “The buying patterns of customers are changing which means that people are now getting used to different brands of shoes produced locally,” Prasain adds.</div> <div> </div> <div> <img alt="Shikhar Shoes" src="/userfiles/images/sk2.jpg" style="width: 550px; height: 93px; margin-left: 20px; margin-right: 20px;" /></div>', 'published' => true, 'created' => '2013-10-21', 'modified' => '2013-10-21', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'When one looks for a name of a popular domestic shoe brand, ‘Shikhar Shoe’ is likely to come up. The brand is known for producing a variety of shoe styles including party shoes, school shoes, casual shoes and sports footwears. Ram Krishna Prasain, managing director of the company, says brand ambassador Deepak Raj Giri‘s association with the company has helped promote the shoe brand in recent years.', 'sortorder' => '1851', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 8 => array( 'Article' => array( 'id' => '1911', 'article_category_id' => '198', 'title' => 'Green Branding', 'sub_title' => '', 'summary' => null, 'content' => '<p> <strong><img alt="madankhatri" src="/userfiles/images/Madan.jpg" style="width: 150px; height: 155px; border-width: 1px; border-style: solid; margin: 10px;" /><br /> Madan Khatri</strong><br /> <strong>Marketing Executive</strong><br /> <strong>Shaan Furniture Pvt Ltd, Banepa</strong></p> <p> </p> <div> <p align="left"> <strong>By Bhawani Timilsina</strong></p> </div> <p align="left"> The Nepali branded furniture market, though not completely evolved, has been flourishing slowly in recent times. Kathmandu’s homemakers are increasingly becoming brand-conscious which has made branding an essential process for any furniture company. When the market is flooded with Chinese products, some precious locally-made brands become key players. “It will not be difficult to replace foreign products in terms of quality; however, we have to make our customers aware that Nepali brands are not weak,” says Madan Khatri, Marketing Executive of Shaan Furniture Pvt Ltd in Banepa.</p> <p align="left"> Shaan furniture is an emerging furniture brand in the Nepali market. ‘Shaan’, the journey of pride began in 1993. In a two-decade long journey, the brand has created its own value in the domestic market. “It is very hard to establish a brand in the domestic market,” he says. Though the company was dealing merely with wooden products in the beginning, it now deals with a huge variety of products.</p> <p align="left"> ‘Shaan’ implies that to have a domestic brand is a matter of pride. “It reflects that we are proud to be a part of the furniture market,” he says. The brand name evokes a sense of pride in being locally-made. The popularity of a brand is an asset to any company. “Brands give tremendous contribution to the company,” Khatri says and claims that the strength of the brand assures the quality of the product. The company has organized two furniture expos thus far at the Bhrikutimandap, the one for this year having commenced on September 25, to support domestic furniture brands. The company has dealers in Dilibazar, Banepa, Patan, Kumaripati, Maharajgunj, Butwal and Gwarko.</p> <p align="left"> We are highly motivated by the feedback our customers have given which also maintains the bond between the brand and its consumers. “The logo which is a green tree symbolizes that furniture must go hand-in-hand with environmental conservation,” he clarifies.</p> <p align="left"> “The significant aspect of our brand lies in the originality of the raw materials we have been using to generate products. It makes us stand out from other brands. We have been focusing on local raw materials which are the strength of our brand. We are trying to deliver the message that our brand and products can endure in quality and style,” he adds.</p> <p align="left"> The company, as of now, places huge priority on reliability rather than texture and appearance of its products. It has yet to work on branding. “We are waiting to see what will be a suitable way to brand our product as many furniture brands are becoming popular these days,” explains Khatri. “Sustainability of the brand can be continued by incorporating change in technology and interest of customers,” he adds.</p> <p align="left"> The management team at Shaan is well aware of the concept and the company has been trying to shape its brand and products accordingly. Though the company’s active participation began only a couple of years ago, the management team thinks that the brand has succeeded in making its space in consumers’ consciousness. “Being top-listed among domestic brands, customers do show interest in our products,” Khatri says.</p> <p align="left"> The cost and value of Shaan furniture’s products appear well balanced. “Our target groups are middle class people and the price range has been set accordingly,” Khatri says. The expo has largely helped Khatri and company communicate with customers and the brand’s market share today stands at 12 percent of the total market. With a promise for quality and a spirit for environmental consciousness, Shaan Furniture Pvt Ltd seems to be on a promising path to emerge as a strong brand in the near future.</p> <p> </p>', 'published' => true, 'created' => '2013-10-01', 'modified' => '2013-10-01', 'keywords' => 'Brands & Technology cover story news & articles, Brands & Technology news & articles from Brands & Technology, Brands & Technology headlines from nepal, Brands & Technology current and latest Brands & Technology news from nepal, Brands & Technology economic news from nepal, nepali Brands & Technolo', 'description' => 'Promise for quality and environmental consciousness makes Shaan Furniture Pvt Ltd likely to emerge as a strong brand', 'sortorder' => '1772', 'image' => '1380616765.jpg', 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ), (int) 9 => array( 'Article' => array( 'id' => '1829', 'article_category_id' => '198', 'title' => 'Pashupati’s Colourful Journey', 'sub_title' => '', 'summary' => null, 'content' => '<div> </div> <div> <strong>--By Bhawani Timilsina </strong></div> <div> </div> <table align="right" border="0" cellpadding="1" cellspacing="1" style="float: right; margin: 0px 0px 10px 10px;"> <tbody> <tr> <td> <img alt="Shailendra Kumar Sitaula Country Manager, Sales and Marketing Pashupati Paints Pvt Ltd" src="/userfiles/images/sks%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 207px;" /></td> </tr> <tr> <td bgcolor="#FFFFFF"> <div align="center"> <div> <strong>Shailendra Kumar Sitaula</strong></div> <div> Country Manager, Sales and Marketing</div> <div> Pashupati Paints Pvt Ltd</div> </div> </td> </tr> </tbody> </table> <div> Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div> <div> </div> <div> When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div> <div> </div> <div> The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div> <div> </div> <div> Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div> <div> </div> <div> The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div> <div> </div> <div> In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div> <div> </div> <div> With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div> <div> </div>', 'published' => true, 'created' => '2013-09-17', 'modified' => '2013-09-23', 'keywords' => 'the corporate weekly from Nepal, nepali corporate events – news – interviews – reviews, nepali corporate focus, nepali corporate status and news, news from nepali corporate industry, corporate happenings – events – news from nepal', 'description' => 'Pashupati Paints has been at par with multinational brands, proving high competence in Nepali business', 'sortorder' => '1690', 'image' => null, 'article_date' => '0000-00-00 00:00:00', 'homepage' => false, 'breaking_news' => false, 'main_news' => false, 'in_scroller' => false, 'user_id' => '0' ) ) ) $current_user = null $logged_in = false $xml = falsesimplexml_load_file - [internal], line ?? include - APP/View/Elements/side_bar.ctp, line 133 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::_renderElement() - CORE/Cake/View/View.php, line 1224 View::element() - CORE/Cake/View/View.php, line 418 include - APP/View/Articles/index.ctp, line 157 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::render() - CORE/Cake/View/View.php, line 473 Controller::render() - CORE/Cake/Controller/Controller.php, line 968 Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200 Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167 [main] - APP/webroot/index.php, line 117
| Currency | Unit |
Buy | Sell |
| U.S. Dollar | 1 | 121.23 | 121.83 |
| European Euro | 1 | 131.65 | 132.31 |
| UK Pound Sterling | 1 | 142.47 | 143.18 |
| Swiss Franc | 1 | 124.29 | 124.90 |
| Australian Dollar | 1 | 71.69 | 72.05 |
| Canadian Dollar | 1 | 83.90 | 84.32 |
| Japanese Yen | 10 | 10.94 | 11.00 |
| Chinese Yuan | 1 | 17.17 | 17.26 |
| Saudi Arabian Riyal | 1 | 32.27 | 32.43 |
| UAE Dirham | 1 | 33.01 | 33.17 |
| Malaysian Ringgit | 1 | 27.36 | 27.50 |
| South Korean Won | 100 | 9.77 | 9.82 |
Update: 2020-03-25 | Source: Nepal Rastra Bank (NRB)
| Fine Gold | 1 tola | 77000.00 |
| Tejabi Gold | 1 tola | 76700.00 |
| Silver | 1 tola | 720.00 |
Update : 2020-03-25
Source: Federation of Nepal Gold and Silver Dealers' Association
| Petrol | 1 Liter | 106.00 |
| Diesel | 1 Liter | 95.00 |
| Kerosene | 1 Liter | 95.00 |
| LP Gas | 1 Cylinder | 1375.00 |
Update : 2020-03-25
