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<strong>--By Upashana Neupane </strong></div>
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New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div>
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Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
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<div>
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<strong>--By Upashana Neupane </strong></div>
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New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div>
<div>
</div>
<div>
The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div>
<div>
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<div>
Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
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<div>
</div>
<div>
Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div>
<div>
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<div>
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<div>
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<div>
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<strong>--By Upashana Neupane </strong></div>
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<div>
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<div>
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Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
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<div>
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New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div>
<div>
</div>
<div>
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<div>
</div>
<div>
Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
<div>
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<div>
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<div>
</div>
<div>
Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div>
<div>
</div>
<div>
Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div>
<div>
</div>
<div>
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<div>
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<div>
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<div>
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New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.
The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”
Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.
Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.
Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.
Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.
Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”
Along with that he said that the company is working to strengthen presence in the existing market niche. The company has an annual turnover of around 40-45 crores of rupees.
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</div>
<div>
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Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
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</div>
<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
</div>
<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div>
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Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div>
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<strong>--By Upashana Neupane </strong></div>
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<img alt="Bishwamitra Kalwar, Managing Director, New Om Khadya Udyog" src="/userfiles/images/min1%20(Copy).jpg" style="border-width: 0px; border-style: solid; width: 200px; height: 206px;" /></td>
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<strong>Bishwamitra Kalwar</strong></div>
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Managing Director</div>
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New Om Khadya Udyog</div>
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New Om Khadya Udyog has been providing quality rice to customers at affordable prices for over a decade. Established in 1998 the company produces rice in three different brand names: Rukh, Sansaar and Chaadani. Bishwamitra Kalwar, Managing Director of the company, said that brand names were picked up for their relatively frequent usage in daily conversation. He says such words are easier for the consumers to remember.</div>
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The company targets customers from all classes by supplying low to high price range rice. “The price range’s gap seems high but we target to reach customers from every class”, Kalwar shares, “We do not compromise on quality in any of our products of any price range.”</div>
<div>
</div>
<div>
Om Khadya’s rice is available in market in three varieties: Jeera Basmati (steam\non-steam), Sona Mansuli (steam and non-steam), and Sona Mansuli (graded\non graded). Price of a kg of these rices ranges between Rs34 to Rs62.</div>
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Its three products are marketed across major cities of the country including in Kathmandu, Bhaktapur, Lalitpur, Pokhara, Nuwakot, Sindhuli, Makawanpur, Chitawan and Ramechhap. Kalwar said that the company is planning to expand its market reach to other regions too.</div>
<div>
</div>
<div>
Remembering initial days in the food industry business, Kalwar said that the company had to struggle hard to establish its name in the market. “We have always focused on quality and this has established us as a household brand in Nepal’s rice market,” he says.</div>
<div>
</div>
<div>
Commenting on existing market conditions, Kalwar says that any rice in Nepal has to compete with low-priced rice imported from India. He said that Indian rice mills receive subsidy from the government that enables them to produce rice at cheaper rates in comparison to the unsubsidized rice industry of Nepal. “Thus, it is very difficult for Nepali rice to compete with the imports from India,” he shares.</div>
<div>
</div>
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Kalwar said that along with continuing its commitment to provide quality rice, the company has plans to promote and advertise the brand in the future. He says, “We are looking forward to expand our reach and market through advertising also.”</div>
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