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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
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The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
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In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
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With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
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The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
<div>
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<div>
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<strong>--By Bhawani Timilsina </strong></div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
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</div>
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The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
<div>
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<div>
The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
<div>
</div>
<div>
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
<div>
</div>
<div>
With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div>
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<strong>--By Bhawani Timilsina </strong></div>
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</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
<div>
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<div>
When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
<div>
</div>
<div>
Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
<div>
</div>
<div>
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
<div>
</div>
<div>
With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd.
When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.
Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines.
The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish.
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures.
With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.
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Country Manager, Sales and Marketing</div>
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</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
<div>
</div>
<div>
When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
<div>
</div>
<div>
Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
<div>
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<div>
The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
<div>
</div>
<div>
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
<div>
</div>
<div>
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Country Manager, Sales and Marketing</div>
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Pashupati Paints Pvt Ltd</div>
</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
<div>
</div>
<div>
When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
<div>
</div>
<div>
Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
<div>
</div>
<div>
The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
<div>
</div>
<div>
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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<div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
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<strong>--By Bhawani Timilsina </strong></div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
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Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
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Country Manager, Sales and Marketing</div>
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Pashupati Paints Pvt Ltd</div>
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Paints add colours of happiness to life. This simple truth makes the tagline of Pashupati Paints, ‘Khusika Rangharu’ (Colours of Happiness) rather apt. The company claims to be the first in Nepal to meet customers’ preference in wall colours, and is accredited with ISO 9002:1994, speaks of quality and service by name. “The brand has stepped past many milestones and aims at becoming a benchmark for the coatings industry in Nepal,” says Ashok Murarka, Director of Pashupati Paints Pvt Ltd. </div>
<div>
</div>
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When the company was established in 1984, the marketing team had to follow the door-to-door marketing strategy. Today, the company gives advertisements in electronic and print media with popular faces such as Rajesh Hamal for Ex-Coat Plus (premium exterior wall painting) and Miss Nepal 2012 Shristi Shrestha for Luxuria Emulsion Paint. It also sponsors various events.</div>
<div>
</div>
<div>
The company’s marketing strategy has kept up with the times with fitting taglines such as ‘I Endured So I Won’ for Ex-Coat Plus, which speaks for the Indian Paint Research Centre certified seven-years warranty the product offers. Similarly, Luxuria Emulsion Paint, a washable interior emulsion paint product that gives a rich, velvety finish is in the market with a tagline that promises ‘Colors of nature come alive’. Having worked hard to add novelty to the brand, Murarka believes that branding is a difficult task and that one can always innovate to do better in the path ahead.</div>
<div>
</div>
<div>
Another milestone the company has achieved is its impressive Color Bazaar software ‘Kalpana ko Rang’ (Colours of Imagination) which was launched in 2004. The software provides a preview facility that helps customers picture their homes in the range of colours available, and finalize the one they prefer. One can download the software in a cell phone to have the preview in a mobile set itself. Known as the Smart Paint App, the system includes 1124 colours to choose from. The company also launched the Retail Tinting System in the same year to facilitate colour trials for customers with more than 250 Color Bazaar tinting machines. </div>
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</div>
<div>
The brand Pashupati Paints today includes a wide range of decorative and industrial paints such as exterior and interior emulsion, enamel paints, acrylic distempers, texture paints (exterior and interior), epoxy paints, road marking paints and varnish. </div>
<div>
</div>
<div>
In the three decades of its existence, the brand has been able to deliver the promise of quality as many of its products offer multiple features such as anti-fungal, anti-algal and anti-fading properties; excellent opacity and stain and alkali resistance. “It took a long time to win the trust of the people and make them believe that a local brand can deliver quality at par with any international one,” says Shailendra Kumar Sitaula, Country Manager of Sales and Marketing. “The range of products and colours we offer are our brand strength. We are also accessible to all classes as our products have a good range in price,” he assures. </div>
<div>
</div>
<div>
With an ultimate goal of offering quality products, the company keeps abreast with the latest paint technology and innovation that keeps them competent with multinational products. The marketing team of the company also has a well established supply chain system and dealer network to reach out to its vast customer base. The company also fulfils its corporate social responsibility (CSR) to increase brand power. Among many other activities, it was the one that painted the national stadium in the year 2011/12.</div>
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