--By Bhawani Timilsina

 

Consumption of bakery items have rose significantly over the years. New bakers continue to show on the scene and yet some continue to abandon the area. Over the past sixty years many bakers have joined and many have left Nepal’s bakery industry, but Krishna Pauroti continues to be popular and most sought after brand in every household that demand quality. Krishna Pauroti since its establishment six decades earlier has now become synonymous to the industry itself, Bijay Paudel sales manager at the Krishna Pauroti Pvt Ltd said. Krishna Bahadur Rajkarnikar, the pioneer of bakery in Nepal, established the bakery in 1948 following his arrival from India, Paudel said adding the baker had “introduced loaf and cakes for the first time in Nepal.” During a visit to India, Krishna Bahadur Rajkarnikar was influenced by a famous English bakery named Firpo. Upon his return to Nepal he started bakery business. 

 

Krishna Loaf is renowned in the bakery industry for its quality and has been a benchmark for quality for many bakers. It is one of the first loaf of bread that Nepalis came across, before that roti was the only household thing to eat. 

Down the years, the bakery has latest bakery equipments but it was not so in the beginning. “It was handmade affair in the beginning. Tough various international technologies had been entered in the recent time,” Bijay said adding, “Consumer’s taste keeps on changing. It is necessary to put out a bigger selection for the consumers.”  

 

The legendary bakery firm has set itself apart from other bakers in terms of packaging, product quality and ingredients. Though the bakery has not launched any ad campaigns, the company is preparing to develop and advertise its products in media in the days ahead. “We are planning to make strategy in this regard in the near future,” he said while conceding that “Bakeries rarely invest in advertisement “.

 

 “Being a legendary bakery we have been striving to manufacture bakery products that have superior quality.” “Consumers now are becoming very conscious about brand and quality. It encourages us even further to maintain quality, “he says. “The bakery has been constantly planning to improve and upgrade quality. We have been trying to embrace the latest technology.”

 

Bakery product consumers are growing. And this growth has brought in customers with varied taste. Paudel elaborated that considering the popularity of the brand, it is imperative for them to offer wide ranges of bakery products that confirm to the quality standards, taste and expenditures of our customers. “Growing preferences of consumers has played a great role for the increasing popularity of the bakery items, “he adds. 

 

Not only customers, he claims that the brand has inspired many others to join the industry and contribute in expanding it. Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people. “The number of bakery products consumer is growing by the day” Paudel added informing that presently the bakery produces more than hundred bakery products that are equally popular among its customers.