Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 115]
Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 115]
Notice (8): Trying to access array offset on value of type null [APP/View/Articles/view.ctp, line 116]

New Year Hues

  1 min 5 sec to read

 

The rise of the middle and upper middle class and the growing income this sector of the society enjoys definitely have increased consumeriism. In the Nepali context, not only these factors have been contributing to the growing level of consumption of both FMCGs (Fast Moving Consumer Goods) and durables. The increasing remittance from migrant workers potentially goes for consumption too. Consumption is naturally the top priority for the families of the migrant workers with a humble economic background.  However, it is important to note that these consumers are not considered to be brand conscious. Urban dwellers and, especially, the youths are the ones concerned and lured by the flashy brand names. 

Various well known global brands have their presence in Nepal in different product categories. The festive seasons are the moments when there is an opportunity for these brands to potentially increase sales, more than in “normal days.” Consumers also want to make festivals a special occasion by shopping new goods. The New Year 2070 seems to be the perfect occasion: customers buy more and sellers try to sell more as well. To make this happen, business get involved in aggressive marketing strategies. This is an attempt to create a win-win situation for both.

Sangam Khadka, Baneshwor

Related Post

Feedback August 2013

Feedback August 2013

Feedback July 2013

Feedback July 2013

Feedback April 2013

Feedback April 2013

Deprecated (16384): Using key `action` is deprecated, use `url` directly instead. [CORE/Cake/View/Helper/FormHelper.php, line 383]
No comments yet. Be the first one to comment.