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Oman Air Sees Increased In-Flight Connectivity Usage In 2013

  1 min 3 sec to read

 
The number of passengers using in-flight connectivity on Oman Air’s Onair-equipped Airbus A330s has increased dramatically in the past year, as has the volume of data exchanged. The airline has seven A330s fitted with both Mobile OnAir and Internet OnAir. From 2012 to 2013, the number of Oman Air’s passengers logging on to the OnAir networks increased by 45 per cent and 85 per cent more data was used. 
 
According to a press statement, Oman Air has worked on increasing usage by implementing a series of new marketing initiatives. These have included a promotion allowing passengers to use Frequent Flyer miles to purchase Wi-Fi codes, as well as offering free vouchers to First and Business class passengers in three or four different periods throughout the year. The airline has also included a promotional advertising campaign and a clip about Mobile OnAir before every film.
 
OnAir predicts that Oman Air will see a doubling of Wi-Fi usage in 2014. The usage figures show that when passengers know about the service, there is a great demand for it. It also shows that OnAir connectivity can meet both customer expectations and increasing demand, says the statement.

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