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<strong>--By Bhawani Timilsina </strong></div>
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<strong>Krishna P. Dulal</strong></div>
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Director</div>
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Purwanchal Lube Oil Pvt Ltd</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
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The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
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The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
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<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
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Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
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<strong>--By Bhawani Timilsina </strong></div>
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<img alt="Krishna P. Dulal, Director, Purwanchal Lube Oil Pvt Ltd" src="/userfiles/images/kd.jpg" style="width: 200px; height: 207px;" /></td>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
</td>
</tr>
</tbody>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
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</div>
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Director</div>
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Purwanchal Lube Oil Pvt Ltd</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
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The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
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<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
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Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
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<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
</td>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
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<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
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<strong>--By Bhawani Timilsina </strong></div>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
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<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
<div>
</div>
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<table align="right" border="0" cellpadding="1" cellspacing="1">
<tbody>
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<img alt="Krishna P. Dulal, Director, Purwanchal Lube Oil Pvt Ltd" src="/userfiles/images/kd.jpg" style="width: 200px; height: 207px;" /></td>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
</td>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
<div>
</div>
<div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now.
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.”
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40.
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says.
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal.
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains.
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.
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Director</div>
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Purwanchal Lube Oil Pvt Ltd</div>
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<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
</td>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
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<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
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<div>
Director</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
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<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
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<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
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<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
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<div>
</div>
<div>
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<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
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<div>
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<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
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<div>
</div>
<div>
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The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
<div>
</div>
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<strong>--By Bhawani Timilsina </strong></div>
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<strong>Krishna P. Dulal</strong></div>
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Director</div>
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Purwanchal Lube Oil Pvt Ltd</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
<div>
</div>
<div>
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<img alt="Krishna P. Dulal, Director, Purwanchal Lube Oil Pvt Ltd" src="/userfiles/images/kd.jpg" style="width: 200px; height: 207px;" /></td>
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<strong>Krishna P. Dulal</strong></div>
<div>
Director</div>
<div>
Purwanchal Lube Oil Pvt Ltd</div>
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Purwanchal Lube Oil (PLO), a leading lubricant in the Nepali market, was launched in 2000 by the Purwanchal Lube Oil Pvt Ltd. The company has been living up to meet the challenges of the market – its demands and changes – for over 12 years now. </div>
<div>
</div>
<div>
The company finalised a brand logo and name after conducting a small research. Krishna Prasad Dulal, Director of the company says, “We did not have to make a huge effort to select a brand name and logo. We simply chose a name that would represent the eastern region. As our initiation was from Morang district, the brand name PLO helps to maintain our originality among customers.” </div>
<div>
</div>
<div>
The company has taken up the challenge to reach out to people across all economic levels with its product – it claims that the main target of its brand is the farmer population in Nepal. According to Dulal, the initial phase of business was rather challenging as people were reluctant to use a local product. “We struggled hard to convince our customers and have been constantly attempting to overcome difficulties through innovative marketing strategies and powerful team unity,” Dulal says.</div>
<div>
</div>
<div>
He assures that the company has been using base oil and additives like LITHIUM, HCO, and VI. “The base oil and additives are similar in quality to those used in popular international brands,” Dulal claims, assuring that the company does not compromise with quality. With a total market share of 8 per cent, other products of PLO include 2T Oil, 4T Extra Power, AP-3 Grease, APF Dextron-III, Gear Treat GL-5, GMP Oil, Hydraulic Oil, Mission 2T, PLO Multipurpose III, Active Coolant and Super Plus, PLO Super Multi Grade, Gear Oil (Non-Grade) and PLO Super SAE 40. </div>
<div>
</div>
<div>
Over these 12 years, the marketing team and its strategies have been the company’s strength to prop up the brand. Dulal claims that marketing plays a significant role in generating trust among people.“We believe that business can prosper when a brand wins the confidence of its customers,”he says. </div>
<div>
</div>
<div>
“About 85 per cent of the lubricants market has been occupied by foreign brands, but 32 per cent of the market still remains with domestic brands,” informs Dulal. “We have a target to win over 20 per cent of the total market of lubricant in Nepal so that 50 per cent of the market will be among Nepali brands.”</div>
<div>
</div>
<div>
The company has covered 75 districts, 86 dealers, more than 5000 retailer counters and more than 200,000 customers till date. The cost of the grease and lubricants is priced between Rs 300 to Rs 500 per bottle. Over the years since its inception, the sales and turnover of the company has been increasing annually and the company has been able to expand to markets all over the country. “There is cut-throat completion in the market and domestic lubricant brands have been working together to compete with international products,” says Dulal. </div>
<div>
</div>
<div>
The company has also got suggestions from some customers that its focus should now be in manufacturing high-class lubricants that can be used in high-end vehicles. “This will create a possibility for Nepali lubricants to enter the international market, and if that happens, Bhutan and Bangladesh among other countries could be our target markets,” Dulal explains. </div>
<div>
</div>
<div>
The company has yet to achieve a lot and the launching of the new ‘Star’ brand for high-end vehicles is a step ahead towards its ultimate goal.</div>
<div>
</div>
<div>
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