--By Bhawani Timilsina

 

Mayos instant noodle has retained its position as one of the largest selling brands in the Nepali market.  “With several years of expertise and commitment, we have carved a niche for ourselves in the market,” says Arun KC, Sales Director of Himalayan Snax and Noodles Pvt Ltd (HSNPL).  KC says that noodle consumers were long waiting for a distinct taste in their noodle snack. “Sensing this opportunity, we launched Mayos noodle in 2000 and received an overwhelming response which for us quite excited.”

 

Mayos noodle is now available as Mayos Cup Noodles with distinct additional flavours such as Mayos Khatta Meetha & Mast Masala, chicken & vegetarian package and Mayos Hot and Sour. 

 

The company holds 25 per cent of the market share in the brown noodles selling market, KC says. With an aim to serve consumers with healthy products, the company is now producing noodles with OMEGA-3 (Fatty Acid) and has avoided the use of Monosodium Glutamate (MSG) after growing complaints from consumers. The company made this decision after conducting a research that found that use of MSG could damage the health of consumers. “Being healthy as well as tasty, we can assure that the quality of our noodle is distinct from others,” he adds. 

 

KC says that the company makes no compromise when it comes to the health and taste of the consumer. “This is the reason why we have always been making an effort to come up with a wide variety of flavours.”  

 

 

The company retails Mayos noodles at Rs 15 per pack of 75gms in both chicken and vegetable flavours with nutritional value per pack at 363 calories and 347.6 calories, respectively. 

 

The company at first worked in collaboration with the Thai company Thai President Foods PLC. ShakaLaka Boom, Ru-Chee, Lekali, J-mee, Hurray, Doharee, Jhilke and Humpty Dumpty Krunchy King are other noodles brands under the HSNPL Company.

 

 “In the beginning, the tagline ‘It’s the wonderful Mayos Noodles’ helped us strengthen our branding. We also came up with coupon schemes as a promotional campaign later on, KC recalls, claiming the brand has been successful as it has stayed in the minds and hearts of people. 

 

 

According to the KC, competition has increased as a wide range of noodles have emerged in recent times. “We do focus on experimenting with innovative concepts help us identify with the interest of consumers,” he mentions, with regard to this. “In order to integrate novel flavours and packaging format, a mixed fortification of Vitamin A, Calcium, Iron and Proteins has been introduced to all flavours of Mayos products. The Vitamin A, Calcium and Iron components in in Shaka Laka Boom and Ru-Chee noodles was a part of our contribution to address malnutrition since 2007,” he says. 

 

Mayos products have also won fame in an international market. “Throughout the years, our domestic markets as well as export markets have had constant expansion into leading regions,” he says.  “We have grown up now from being a local product to an internationally recognized one over our 13-year-long journey, and our popularity has been driven by the trust of our consumers,” he states.

 

In the seven years of operation in the export market, HSNPL has witnessed a lot of ups and downs, but it is the customers’ satisfaction policy helps HSNPL stand on its distinct value, KC reveals. “Our main motto has always been customer satisfaction – whether it is for health reasons or satisfaction in taste,” he says.