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April 13: Mahindra adventure, a unique experiential marketing unit of Mahindra & Mahindra Ltd, is supporting Women Beyond Boundaries WBB on their expedition from Delhi to Upper Mustang and back.
Mahindra said it has provided a convoy of seven Scorpios, one Getaway and one Thar for the trip. The 13-day expedition which commenced on April 7 will finish on of April 19. Around 20 people are taking part on this difficult journey that will approximately be covering a distance of 2950 kms and reach a maximum altitude of 4000m above sea level.
According to Mahindra & Mahindra, Women Beyond Boundaries is an organization which offers extreme overland journeys that push boundaries to achieve empowerment through mobility. As part of their core mission to highlight the significance of empowerment via extreme overland journeys, WBB documents mobility solutions adopted by women in remote areas through which they traverse.
This expedition is a unique concept that will showcase the tough and rugged DNA of Mahindra vehicles and offer a lot of excitement and thrill to the participants. The company expressed its belief that initiatives like these will further cement the tough and the rugged capabilities of Mahindra vehicles and take Mahindra Adventure to newer heights.
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