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Standard Chartered Commemorates Liverpool FC’s 125th Anniversary
1 min 27 sec to read
August 29: To commemorate Liverpool FC’s 125th anniversary, the club’s principal sponsor Standard Chartered Bank has launched a season-long digital campaign, which celebrates the power of numbers, from August 28.
The bank said it will take Liverpool FC fans on a journey to understand the meaning of significant numbers in LFC’s history.
“This will be told through a series of films as well as a unique 360° audio match-day experience. It will also feature interviews with Reds Manager Jürgen Klopp as well as LFC legends, current first team players and fans from around the globe,” reads a press statement issued by the bank.
Beginning with Number 8, ‘The Captains’, this video will look at the significance of captaincy and how leadership makes a lasting impact, with a specific focus on Steven Gerrard and the impact he had as LFC captain.
“With the launch of our #8 video, we want to highlight the power of leadership, showcasing how one person can make a positive impact on the people around them, and then go on to achieve success together as a team,” said Karen Fawcett, retail banking and group head of brand and marketing at Standard Chartered.
Billy Hogan, chief commercial officer and managing director at Liverpool Football Club, added, “This is a fantastic campaign that uses some really great content. Standard Chartered have really created something our fans will love and won’t have seen before, and we thank the bank for helping us celebrate our 125th birthday in such an exciting and innovative way.”
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View::_evaluate() - CORE/Cake/View/View.php, line 971
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View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
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View::_renderElement() - CORE/Cake/View/View.php, line 1224
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include - APP/View/Articles/view.ctp, line 391
View::_evaluate() - CORE/Cake/View/View.php, line 971
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Warning (2): simplexml_load_file() [<a href='http://php.net/function.simplexml-load-file'>function.simplexml-load-file</a>]: I/O warning : failed to load external entity "" [APP/View/Elements/side_bar.ctp, line 60]
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include - APP/View/Elements/side_bar.ctp, line 60
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View::_renderElement() - CORE/Cake/View/View.php, line 1224
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include - APP/View/Articles/view.ctp, line 391
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include - APP/View/Elements/side_bar.ctp, line 133
View::_evaluate() - CORE/Cake/View/View.php, line 971
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View::_renderElement() - CORE/Cake/View/View.php, line 1224
View::element() - CORE/Cake/View/View.php, line 418
include - APP/View/Articles/view.ctp, line 391
View::_evaluate() - CORE/Cake/View/View.php, line 971
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Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
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Warning (2): simplexml_load_file() [<a href='http://php.net/function.simplexml-load-file'>function.simplexml-load-file</a>]: I/O warning : failed to load external entity "" [APP/View/Elements/side_bar.ctp, line 133]
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'title' => 'Standard Chartered Commemorates Liverpool FC’s 125th Anniversary',
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'summary' => 'To commemorate Liverpool FC’s 125th anniversary, the club’s principal sponsor Standard Chartered Bank has launched a season-long digital campaign, which celebrates the power of numbers, from August 28.',
'content' => '<p><strong>August 29: </strong>To commemorate Liverpool FC’s 125<sup>th</sup> anniversary, the club’s principal sponsor Standard Chartered Bank has launched a season-long digital campaign, which celebrates the power of numbers, from August 28.</p>
<p>The bank said it will take Liverpool FC fans on a journey to understand the meaning of significant numbers in LFC’s history.</p>
<p>“This will be told through a series of films as well as a unique 360° audio match-day experience. It will also feature interviews with Reds Manager Jürgen Klopp as well as LFC legends, current first team players and fans from around the globe,” reads a press statement issued by the bank.</p>
<p>Beginning with Number 8, ‘The Captains’, this video will look at the significance of captaincy and how leadership makes a lasting impact, with a specific focus on Steven Gerrard and the impact he had as LFC captain.</p>
<p><em> “With the launch of our #8 video, we want to highlight the power of leadership, showcasing how one person can make a positive impact on the people around them, and then go on to achieve success together as a team,” said </em>Karen Fawcett, retail banking and group head of brand and marketing at Standard Chartered.</p>
<p>Billy Hogan, chief commercial officer and managing director at Liverpool Football Club, added, “<em>This is a fantastic campaign that uses some really great content. Standard Chartered have really created something our fans will love and won’t have seen before, and we thank the bank for helping us celebrate our 125<sup>th</sup> birthday in such an exciting and innovative way.</em>”</p>
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<p>The bank said it will take Liverpool FC fans on a journey to understand the meaning of significant numbers in LFC’s history.</p>
<p>“This will be told through a series of films as well as a unique 360° audio match-day experience. It will also feature interviews with Reds Manager Jürgen Klopp as well as LFC legends, current first team players and fans from around the globe,” reads a press statement issued by the bank.</p>
<p>Beginning with Number 8, ‘The Captains’, this video will look at the significance of captaincy and how leadership makes a lasting impact, with a specific focus on Steven Gerrard and the impact he had as LFC captain.</p>
<p><em> “With the launch of our #8 video, we want to highlight the power of leadership, showcasing how one person can make a positive impact on the people around them, and then go on to achieve success together as a team,” said </em>Karen Fawcett, retail banking and group head of brand and marketing at Standard Chartered.</p>
<p>Billy Hogan, chief commercial officer and managing director at Liverpool Football Club, added, “<em>This is a fantastic campaign that uses some really great content. Standard Chartered have really created something our fans will love and won’t have seen before, and we thank the bank for helping us celebrate our 125<sup>th</sup> birthday in such an exciting and innovative way.</em>”</p>
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simplexml_load_file - [internal], line ??
include - APP/View/Elements/side_bar.ctp, line 133
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::_renderElement() - CORE/Cake/View/View.php, line 1224
View::element() - CORE/Cake/View/View.php, line 418
include - APP/View/Articles/view.ctp, line 391
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 968
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 200
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 117
