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July 19: The massive earthquake of April 25, 2015 left serious impact on the tourism industry of Pokhara. Large number of Indian and Chinese tourists visiting Pokhara reached zero. With the tourism business in distress, hotel entrepreneurs in Pokhara started promotional campaigns to revive the business.
Hotel entrepreneurs formed Pokhara Tourism Revival Committee (PTRC), which was active in relief distribution and tourism promotion for one year post earthquake. The committee spread the message worldwide that Pokhara is now safe. Former chairman of Pokhara Tourism Council Ganesh Bahadur Bhattarai took such initiative to revive the industry.
The committee has been dissolved after meeting its objective but the private sector is still actively promoting tourism campaigns as before.
An umbrella organization constituting Pokhara Tourism Council, Western Region Hotel Entrepreneurs Association and NATTA Western Regional Chapter has been promoting tourism in neighbouring countries.
A team of the council reached Darjeeling, Sikim and Siliguri in India this year as well as in the previous year for the promotional activities. Similarly, a team of Western Region Hotel Entrepreneurs Association visited Bihar and different places of Uttar Prasad to launch the campaign.
Nepal Association of Tour and Travel Agents (NATTA) also headed off to Kolkata and Dhaka, Chatgaon and Cox’s bazar of Bangladesh to promote Nepal’s tourism, informed Dilli Prasad Gautam, chairman of NATTA. This campaign will contribute to increase the number of tourist, claims Gautam.
“Chaliya Pokhara” campaign initiated by Western Region Hotel Entrepreneurs Association has also successfully contributed in increasing the number of tourist in Nepal. NATTA has also promoted the campaign in Korea, Malaysia, Singapore, Mumbai and Goa.
Various committees related to tourism industry have participated in promoting the tourism development campaign. The campaign is being promoted not only in neighbouring countries but also at various places within Nepal. Due to the campaigns, the tourism industry of Pokhara is slowly returning back to life.
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<p>A team of the council reached Darjeeling, Sikim and Siliguri in India this year as well as in the previous year for the promotional activities. Similarly, a team of Western Region Hotel Entrepreneurs Association visited Bihar and different places of Uttar Prasad to launch the campaign.</p>
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<p>A team of the council reached Darjeeling, Sikim and Siliguri in India this year as well as in the previous year for the promotional activities. Similarly, a team of Western Region Hotel Entrepreneurs Association visited Bihar and different places of Uttar Prasad to launch the campaign.</p>
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