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OPPO Logs 133% Y-O-Y Growth

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OPPO Logs 133% Y-O-Y Growth
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February 8: Chinese Handset maker Oppo has recorded 133 percent year-on-year growth for 2016, according to a latest data published by the research firm IDC. As per IDC, Oppo maintained its position as the world’s fourth largest smartphone brand globally by market share, while climbing to the number one spot in China for the two most recent quarters.

IDC’s preliminary data showed that Oppo accounted for 6.8 percent of the global smartphone market in 2016, and had four straight quarters of greater than 100 percent year-on-year growth.

“In 2016, our strategy was to stay simple and focused, bringing out premium-quality products with phenomenal cameras,” said Sky Li, Oppo Vice-president and Managing Director of International Mobile Business.

OPPO mainly focused on its two main product lines last year, namely the Selfie Expert F series and R series.

Issuing a press statement, that company said that its business extended to 26 countries, including new markets in New Zealand, Kazakhstan and Saudi Arabia in 2016. “In 2017, Oppo will leverage the recently established marketing center in Egypt to support accelerated expansion in the Middle East and North Africa regions,” reads the statement.   

 

 

 

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