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International Trademark For Nepali Coffee

  1 min 15 sec to read

Nepali coffee is set to receive trademark also in international arena. Federation of Coffee Traders (FCT) in the recommendation of Nepal Tea and Coffee Development Board has filed application for trademark registration in 10 countries including USA, Canada, European Union, Switzerland, Norway, Australia, South Korea, Japan, Hong Kong, and Singapore. Shyam Prasad Bhandari, President of FCT said Nepali coffee is sure to get trademark in many those countries.

Bhandari said a unique trademark is being developed so that Nepali coffee can be easily identified which in turn helps to enhance the trust level and promote it in the international market. He said it takes six to 18 months for approval and FCT is optimistic to get this brand recognition tool as the demand of Nepali coffee is now growing in these international markets. In the second phase, trademark will be registered in the countries like Bhutan, China, Taiwan, Kenya, UAE, among others.

It has been agreed with Trade and Export Promotion Centre that 70 per cent of the registration cost will be borne by the government and the rest by the traders. Registration of trademark in 10 countries would cost something about Rs 5 million. After this global recognition, all the coffee produced in Nepal will bear an uniform logo. Currently, different producers are using different logos developed by them in isolation .

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