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December 19: Nimbus has launched Byanjan brand edible oil in the market. The agri-business company amid an event held in the capital on December 18 introduced the new product in sunflower and mustard oil variants. The company issuing a press statement said that the new brand is establishing its market and has received immense acceptance in the Terai belt and other major cities like Kathmandu and Pokhara where soft launches have been made. Currently, the product is available in one and two litre bottles along with one litre pouch in the market. The Byanjan sunflower edible oil has been priced at Rs 190 a litre while the one litre mustard variant is available at Rs 200. “The oil produced as per the international standards will be capable of competing against international brands,” says the company.
The company claims that the packaging of the newly launched products is different from other oil brands as local producers have been using one layer poly films for edible oil packaging. “Byanjan comes in laminated packs which comprises of poly as well as upper nylon layer, which means there is less chances of oxidation of oil. Moreover, this is the first time that a brand will be introducing sunflower oil in bottles,” informs the company. According to the statement, the reason for this is to showcase the quality and the purity factors of the oil.
Nimbus is producing the new edible oil brand from its manufacturing facility in Birgunj. The company established the oil production facility with an investment of around Rs 550 million where nearly 100 staffs are currently being employed. The company aims to produce 100 tonnes soybean, 50 tonnes sunflower and 60 tonnes mustard oil on a daily basis. Established in 2004, Nimbus has become a leading Nepali agri-business company with the manufacturing and trading of products ranging from animal feeds and supplements, veterinary treatment items and a number of other agri inputs to poly woven fabrics, plastics and chemicals. As per Nimbus, with the production of Byanjan edible oil, the company is venturing into production and marketing of consumer goods and will be soon offering products including food grains, nuggets and rice.
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