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Carlsberg Announces Winners of “Live It LIVE!”

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Carlsberg Announces Winners of “Live It LIVE!”
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May 11: Carlsberg announced the winners of the consumer promotion campaign ‘Live It LIVE’ on May 10. “Carlsberg has made an ultimate dream come true via this once-in-a-lifetime opportunity for Nepali football fans to win VIP hospitality, all expenses paid trip to watch the UEFA EURO 2016 live in France,” says the company in a press statement.  

Out of thousands of coupons, one lucky consumer and 10 lucky trade partners were announced as the winners. According to the company, the winning consumer will travel to France to watch Italy vs Sweden live on June 17.”The winner will present the Carlsberg Man of the Match Award and get to enjoy UEFA club hospitality. The winner will also get a chance to take along one of his/her friends to the trip,” informs the company.  

The company added that trade partners will get the opportunity to watch Iceland vs Austria match live on June 22. One of the trade partners among the 10 trade partners will also get a chance to give away Carlsberg Man of the Match Award.

The two-month long campaign commenced in March and was activated in around three thousand outlets across Nepal. 

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