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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
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We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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Bernard Lee Meng Sum is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:
Why is Demak Motors attracted to Nepal ?
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.
You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.
Who do you see as major competitors for your bikes here?
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.
How is Demak doing in the Philippines where it entered recently?
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.
What sort of growth do you expect in Nepal business?
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.
Which segment of the market are you targeting to sell your bikes?
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.
What is the sales target you have in mind for the first year in Nepal?
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.
Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.
You are establishing a production plant in Sri Lanka. Can you tell us about it?
Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
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We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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<span style="font-size: 12pt;"><img align="left" alt="" border="2" height="259" hspace="2" src="http://newbusinessage.com/ckfinder/userfiles/Images/img5.jpg" style="width: 259px; height: 259px;margin:10px;padding:10px;" vspace="1" width="259" />Bernard Lee Meng Sum</span><span style="font-size: 12pt;"> is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:</span></div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="text-align: justify;">
<strong>Why is Demak Motors attracted to Nepal ?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We have been keeping track of the market potentials for bikes in Nepal. Quite naturally, we see a very good growth here. We would like to be the number one in the Nepali market as a Malaysian brand. This year, our corporate strategy is to expand in the East Asian market and Nepal. We have tied up with a very good company, Agni Incorporated, to penetrate the potential market here.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You have launched two models of Demak bikes. Is there any particular reason for choosing these two models over others?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Our market study revealed that dirt bikes and cruisers have large potential in Nepal. As you can currently see, the Nepali market is monopolised by street bikes. We surely are going to introduce more models with time. These will include scooters, electric motorcycles and hybrid scooters which have not been seen in the Nepali market as yet.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Who do you see as major competitors for your bikes here?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We don't see anyone as a competitor right now. We are the innovators rather than the followers. We don't consider ourselves as competing against Indian brands. But we will position ourselves as the market leader in the dirt bikes and cruisers segment of the market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>How is Demak doing in the Philippines where it entered recently?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We are doing quite well in Philippines right now. The Philippines market is completely different than Nepal in terms of economy and market environment. We are currently the number five brand in Philippines but we will rise to number four next year.<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What sort of growth do you expect in Nepal business? </strong></div>
<div style="text-indent: 0in; text-align: justify;">
It looks a fantastic market to us. Nepal is located between China and India who have several automobile giants in their ranks. As a Malaysian brand, we are proud to have entered the Nepali market. It takes an extensive effort for us to be here. We hope it will be a success story in the coming days for the entire East Asian market.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Which segment of the market are you targeting to sell your bikes?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
Well, it is a huge market. We are offering products that are different, classic and nostalgic. We are targeting college boys and teenagers in the age range of 20 to 28 years.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>What is the sales target you have in mind for the first year in Nepal?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
For the first year, we are looking at selling 2,000 units. In the consequent years, we plan to grow at 10 percent on a yearly basis.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>Your company won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs. What kind of strategies did the company adopt to find such success within seven years of operation?</strong></div>
<div style="text-indent: 0in; text-align: justify;">
We believe in our marketing, our products and the wonderful teamwork that we have in our company. The Chinese philosophy which we practice in Malaysia is: there is no mountain that we cannot conquer as long as we put hard work and dedication to our assignments.</div>
<div style="text-indent: 0in; text-align: justify;">
<br />
</div>
<div style="margin-top: 5.65pt; text-align: justify;">
<strong>You are establishing a production plant in Sri Lanka. Can you tell us about it?</strong></div>
<p style="text-align: justify;">
<span style="font-size: 12px;"><span style="line-height: 115%;">Sri Lanka will be the export hub for us to penetrate the East Asian and South Asian markets. We chose Sri Lanka because this is the shortest distance in terms of distribution of our products to Nepal, Bhutan and our next target market India. We see potential in India for our dirt bikes, specially our scooters and electrical bikes.</span><br />
</span></p>',
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Bernard Lee Meng Sum is the Deputy General Manager (International Marketing and Investment) of Demak Motors, a two wheeler manufacturer based in Malaysia. He was in Kathmandu recently to launch two motorcycles models of his company through its dealer Agni Incorporated Pvt Ltd. Demak Motors won the Golden Bull Award 2010 for being one of the 100 outstanding SMEs in Malaysia. The company plans to penetrate the East and South East Asian markets in the foreseeable future. In an interview with New Business Age, Meng Sum shared his ideas on Demak Motors market prospects in Nepal. Excerpts:
