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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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<div>
<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
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“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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‘Mobile internet fueling internet population growth in Nepal’</h5>
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The report informed that the total number of internet users has reached 6.91 million. </div>
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The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.</div>
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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
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“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
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The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.</div>
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India Outpaces Japan To Become World’s 3rd Largest Internet User
3 min 51 sec to read
India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.
“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.
According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states.
However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.
“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report.
‘Mobile internet fueling internet population growth in Nepal’
In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states.
The report informed that the total number of internet users has reached 6.91 million.
The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
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<div>
“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
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The report informed that the total number of internet users has reached 6.91 million. </div>
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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
<div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
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“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
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In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
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<div>
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‘Mobile internet fueling internet population growth in Nepal’</h5>
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In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
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The report informed that the total number of internet users has reached 6.91 million. </div>
<div>
The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.</div>
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India surpassed Japan to become the world’s third-largest Internet user, based on the size of its online population, behind only the U.S. and China. The growth highlights the potential of India’s fast-growing e-commerce market, according to a report from global digital measurement and analytics firm ComScore.</div>
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“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
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According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
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<div>
“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
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<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
<div>
In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
<div>
</div>
<div>
The report informed that the total number of internet users has reached 6.91 million. </div>
<div>
The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.</div>
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<div>
“Riding on a 31 per cent year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world’s third largest Internet population,” the report said.The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.Of the total 644 million home and work Internet users in Asia-Pacific as of March 2013, China accounted for a lion’s share of 54 per cent followed by India (11.5 per cent), Japan (11.4 per cent), Southeast Asia (9.6 per cent) and rest of APAC (13.5 per cent).On consumption, ComScore said that media fragmentation is occurring at light speed in today’s multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.</div>
<div>
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<div>
According to the study, India has the youngest skewing online population among BRIC countries, with 75 percent of its Internet users under the age of 35. “Although the U.S. held 66 percent of the total global Internet audience in 1996, it now accounts for just 13 percent of the global online users, while the Asia-Pacific region accounted for 41 percent and Europe accounted for 27 percent of the global Internet users in 2012,” the report states. </div>
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<div>
However, U.S. users spent the most time on the Internet with North Americans spending 37.2 hours, while users from Asia-Pacific spent just 17.2 hours, on an average, in a month. India’s strong growth in its Internet audience -- at six times the global average growth rate – holds enormous opportunity for the country’s e-marketers, which helps the country’s e-commerce sector, which is estimated to reach $100 billion in size by 2015, according to estimates.</div>
<div>
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<div>
“While 60 percent of Web users in India visit online retail sites, time spent on shopping sites still has huge growth potential,” the report said. India’s online retail market grew more than 60 percent in 2012-2013, with the apparels market growing by 21 percent, ComScore said. Indian Internet users spent 25 percent of their online time in social networking websites, with 86 percent of the total audience visiting such sites in the last fiscal year. Facebook dominates the segment with 59.6 million user-visits and a 28 percent increase in the traffic. Entertainment and online video segments also witnessed exponential growth with 54 million users, in 2012-13. “The online video audience in India grew an astounding 27 percent in the past year, and YouTube continues to be the top video property with more than 55 percent share,” according to the report. </div>
<div>
</div>
<div>
<hr />
<h5>
‘Mobile internet fueling internet population growth in Nepal’</h5>
<div>
In line with the global surge, Nepal is also witnessing a staggering growth of internet population. According to a report published by Nepal Telecom Authority (NTA) in July, over 25 per cent of Nepali citizens have access to internet connection. “As of mid-July (last fiscal year), Nepal’s internet penetration rate reached 26.10 per cent of the total population against the rate of 19 per cent in the same period of last year,” the report states. </div>
<div>
</div>
<div>
The report informed that the total number of internet users has reached 6.91 million. </div>
<div>
The robust use of internet is fueled by mobile internet, sub-broadband and high speed services such as WiMax. However, the high speed 3G wireless mobile network is seen as the main driving factor of internet population growth in Nepal. “Out of total subscribers, 6 million users surf the world wide web through their mobile devices,” reads the NTA report. The sharp rise in the availability of low-cost smartphone handsets and competitive bandwidth prices are seen as factors attracting internet users. Furthermore, the appeal of social media is also considered as another major element which contributes to the rise of internet users. In July, commercial web traffic data provider Alexa Internet Inc, a subsidiary of Amazon.com, ranked Facebook as the most popular website among Nepali internet users. The company also ranked Twitter and Linkedin in 12th and 13th place in Nepal respectively.</div>
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