Articles | New Business Age | Leading English Monthly Business Magazine of Nepal

“IT Sector Has Good Prospects With TV Broadcast Digitisation”

Nov 30, -0001 0 2 minutes 50 seconds to read

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	<span style="font-size:14px;"><strong><img alt="Saroj Bajracharya, Managing Director of Soheto Nepal Pvt Ltd" src="/userfiles/images/sb.jpg" style="float: left; margin: 0px 10px 0px 0px;width: 200px; height: 249px;" />Saroj Bajracharya</strong> is the Managing Director of Soheto Nepal Pvt Ltd &ndash; a company involved in various trading businesses. Soheto is the supplier of Sony Medical products and is also providing consultancy and integration services to TV and radio stations along with broadcasting equipments. Bajracharya spoke to The Corporate&rsquo;s <strong>Sanjeev Sharma</strong> about Soheto and his experience in business. <strong>Excerpts:</strong></span></div>
<div>
	&nbsp;</div>
<div>
	<strong>Could you brief us about your company?</strong></div>
<div>
	SOHETO Nepal was officially registered in 2006 as an authorised distributor of Sony broadcast and professional equipments in Nepal. We are the suppliers of Sony Medical products such as monitors, printers, cameras and recorders for medical diagnostics and imaging purposes. We have managed to expand our business to various sectors and have been focusing on providing services to the broadcast and telecom sector. We supply equipments, provide system design and integration services to TV and radio stations. &nbsp;In total, we have around 90 per cent of shares in the supply of equipments in the television broadcast sector. We also do computer hardware and software support, supply and consultancy business from sister companies Smart Enterprise and Smart Technology. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What motivated you to enter this sector?</strong></div>
<div>
	I graduated in Electronics and Communication Engineering in 1993 and felt that there is opportunity in IT business. In 1994, along with some friends, I embarked on computer trading business. At first, we assemble and supply computers to individuals and for commercial customers. I focused on the computer trading business for over a decade and got involved in the broadcast business 2006 onwards. In my experience, we got good exposure and an opportunity to work with various big companies while working in the broadcast business. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>How do you assess the IT market in Nepal?</strong></div>
<div>
	The sector is driven by emerging technologies. One should remain up-to&ndash;date in order to keep with the pace. Those who fail to move along with the times will be left behind. The demand in the market is constantly changing and we have been mobilising ourselves accordingly. Embracing new ventures helps to keep alive and fresh.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What challenges do you think the IT business in Nepal is facing?</strong></div>
<div>
	Purchasing power has been declining in recent times. The sales volume of professional cameras, for instance, has been decreasing as compared to the early years of its market presence. Political instability, too, has definitely had a negative impact on business.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What are your business plans as of now?</strong></div>
<div>
	We have been waiting to upgrade standards through television broadcast digitisation. The IT sector has good prospects with this.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What impact will digitisation have in the Nepali market?</strong></div>
<div>
	It is a demand of the time. It is challenging to switch over to new technology and it will not happen all of a sudden. Though people are now reluctant towards it, it will certainly have good impact.</div>',
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<div>
	&nbsp;</div>
<div>
	<strong>Could you brief us about your company?</strong></div>
<div>
	SOHETO Nepal was officially registered in 2006 as an authorised distributor of Sony broadcast and professional equipments in Nepal. We are the suppliers of Sony Medical products such as monitors, printers, cameras and recorders for medical diagnostics and imaging purposes. We have managed to expand our business to various sectors and have been focusing on providing services to the broadcast and telecom sector. We supply equipments, provide system design and integration services to TV and radio stations. &nbsp;In total, we have around 90 per cent of shares in the supply of equipments in the television broadcast sector. We also do computer hardware and software support, supply and consultancy business from sister companies Smart Enterprise and Smart Technology. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What motivated you to enter this sector?</strong></div>
<div>
	I graduated in Electronics and Communication Engineering in 1993 and felt that there is opportunity in IT business. In 1994, along with some friends, I embarked on computer trading business. At first, we assemble and supply computers to individuals and for commercial customers. I focused on the computer trading business for over a decade and got involved in the broadcast business 2006 onwards. In my experience, we got good exposure and an opportunity to work with various big companies while working in the broadcast business. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>How do you assess the IT market in Nepal?</strong></div>
<div>
	The sector is driven by emerging technologies. One should remain up-to&ndash;date in order to keep with the pace. Those who fail to move along with the times will be left behind. The demand in the market is constantly changing and we have been mobilising ourselves accordingly. Embracing new ventures helps to keep alive and fresh.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What challenges do you think the IT business in Nepal is facing?</strong></div>
<div>
	Purchasing power has been declining in recent times. The sales volume of professional cameras, for instance, has been decreasing as compared to the early years of its market presence. Political instability, too, has definitely had a negative impact on business.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What are your business plans as of now?</strong></div>
<div>
	We have been waiting to upgrade standards through television broadcast digitisation. The IT sector has good prospects with this.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What impact will digitisation have in the Nepali market?</strong></div>
<div>
	It is a demand of the time. It is challenging to switch over to new technology and it will not happen all of a sudden. Though people are now reluctant towards it, it will certainly have good impact.</div>',
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<div>
	&nbsp;</div>
<div>
	<strong>Could you brief us about your company?</strong></div>
<div>
	SOHETO Nepal was officially registered in 2006 as an authorised distributor of Sony broadcast and professional equipments in Nepal. We are the suppliers of Sony Medical products such as monitors, printers, cameras and recorders for medical diagnostics and imaging purposes. We have managed to expand our business to various sectors and have been focusing on providing services to the broadcast and telecom sector. We supply equipments, provide system design and integration services to TV and radio stations. &nbsp;In total, we have around 90 per cent of shares in the supply of equipments in the television broadcast sector. We also do computer hardware and software support, supply and consultancy business from sister companies Smart Enterprise and Smart Technology. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What motivated you to enter this sector?</strong></div>
<div>
	I graduated in Electronics and Communication Engineering in 1993 and felt that there is opportunity in IT business. In 1994, along with some friends, I embarked on computer trading business. At first, we assemble and supply computers to individuals and for commercial customers. I focused on the computer trading business for over a decade and got involved in the broadcast business 2006 onwards. In my experience, we got good exposure and an opportunity to work with various big companies while working in the broadcast business. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>How do you assess the IT market in Nepal?</strong></div>
<div>
	The sector is driven by emerging technologies. One should remain up-to&ndash;date in order to keep with the pace. Those who fail to move along with the times will be left behind. The demand in the market is constantly changing and we have been mobilising ourselves accordingly. Embracing new ventures helps to keep alive and fresh.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What challenges do you think the IT business in Nepal is facing?</strong></div>
<div>
	Purchasing power has been declining in recent times. The sales volume of professional cameras, for instance, has been decreasing as compared to the early years of its market presence. Political instability, too, has definitely had a negative impact on business.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What are your business plans as of now?</strong></div>
<div>
	We have been waiting to upgrade standards through television broadcast digitisation. The IT sector has good prospects with this.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What impact will digitisation have in the Nepali market?</strong></div>
<div>
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<div>
	&nbsp;</div>
<div>
	<strong>Could you brief us about your company?</strong></div>
<div>
	SOHETO Nepal was officially registered in 2006 as an authorised distributor of Sony broadcast and professional equipments in Nepal. We are the suppliers of Sony Medical products such as monitors, printers, cameras and recorders for medical diagnostics and imaging purposes. We have managed to expand our business to various sectors and have been focusing on providing services to the broadcast and telecom sector. We supply equipments, provide system design and integration services to TV and radio stations. &nbsp;In total, we have around 90 per cent of shares in the supply of equipments in the television broadcast sector. We also do computer hardware and software support, supply and consultancy business from sister companies Smart Enterprise and Smart Technology. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What motivated you to enter this sector?</strong></div>
<div>
	I graduated in Electronics and Communication Engineering in 1993 and felt that there is opportunity in IT business. In 1994, along with some friends, I embarked on computer trading business. At first, we assemble and supply computers to individuals and for commercial customers. I focused on the computer trading business for over a decade and got involved in the broadcast business 2006 onwards. In my experience, we got good exposure and an opportunity to work with various big companies while working in the broadcast business. &nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>How do you assess the IT market in Nepal?</strong></div>
<div>
	The sector is driven by emerging technologies. One should remain up-to&ndash;date in order to keep with the pace. Those who fail to move along with the times will be left behind. The demand in the market is constantly changing and we have been mobilising ourselves accordingly. Embracing new ventures helps to keep alive and fresh.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What challenges do you think the IT business in Nepal is facing?</strong></div>
<div>
	Purchasing power has been declining in recent times. The sales volume of professional cameras, for instance, has been decreasing as compared to the early years of its market presence. Political instability, too, has definitely had a negative impact on business.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What are your business plans as of now?</strong></div>
<div>
	We have been waiting to upgrade standards through television broadcast digitisation. The IT sector has good prospects with this.&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<strong>What impact will digitisation have in the Nepali market?</strong></div>
<div>
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Currency	Unit	Buy	Sell
U.S. Dollar	1	121.23	121.83
European Euro	1	131.65	132.31
UK Pound Sterling	1	142.47	143.18
Swiss Franc	1	124.29	124.90
Australian Dollar	1	71.69	72.05
Canadian Dollar	1	83.90	84.32
Japanese Yen	10	10.94	11.00
Chinese Yuan	1	17.17	17.26
Saudi Arabian Riyal	1	32.27	32.43
UAE Dirham	1	33.01	33.17
Malaysian Ringgit	1	27.36	27.50
South Korean Won	100	9.77	9.82

Currency

Unit

Buy

Sell

U.S. Dollar

121.23

121.83

European Euro

131.65

132.31

UK Pound Sterling

142.47

143.18

Swiss Franc

124.29

124.90

Australian Dollar

71.69

72.05

Canadian Dollar

83.90

84.32

Japanese Yen

10.94

11.00

Chinese Yuan

17.17

17.26

Saudi Arabian Riyal

32.27

32.43

UAE Dirham

33.01

33.17

Malaysian Ringgit

27.36

27.50

South Korean Won

100

9.77

9.82

Fine Gold	1 tola	77000.00
Tejabi Gold	1 tola	76700.00
Silver	1 tola	720.00

Petrol	1 Liter	106.00
Diesel	1 Liter	95.00
Kerosene	1 Liter	95.00
LP Gas	1 Cylinder	1375.00

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